Main automobile presentation

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Main automobile presentation

  1. 1. PRESENTATION ON AUTOMOBILE INDUSTRY
  2. 2. Automobile Industry In India
  3. 3. The Beginning.. • In India it is one of the largest in the world and one of the fastest growing globally • Until the 1930s, cars were imported directly, but in very small numbers • About 91% of the vehicles sold are used by households and only about 9% for commercial purposes
  4. 4. • Two wheelers with a market share of over 76.49%, passenger cars with a market share of about 15.96% &Commercial vehicles and three wheelers share about 7.55% of the market between them • In 2009, India emerged as the fourth largest exporter of automobiles
  5. 5. Pre 1940 1980 1993-2007 Era of globalisation and evolution of India as a global manufacturing hub Closed market • Growth of market limited by supply • Outdated models Players • Hindustan Motors • Premier • Telco • Ashok Leyland • Mahindra & Mahindra Japanisation - GOI- Suzuki joint venture to form Maruti Udyog • Joint ventures with companies in commercial vehicles and components Players • Maruti Udyog • Hindustan Motors • Premier • Telco • Ashok Leyland • Mahindra & Mahindra Delicensing of sector in 1993 • Global major OEMs start assembly in India (Toyota, GM, Ford, Honda, Hyundai) • Imports allowed from April 2001; alignment of duty on components and parts to ASEAN levels • Implementation of VAT
  6. 6. Main Players In Indian Market
  7. 7. MARKET STARTEGIES OF MARUTI UDYOG
  8. 8. Introduction • Established in 1981. • Joint venture agreement with Suzuki. • Maruti is the highest volume car manufacturer.
  9. 9. OBJECTIVES • Modernization of the Indian Automobile Industry. • Production of fuel-efficient vehicles to conserve scarce resources. • Production of large number of motor vehicles which was necessary for economic growth
  10. 10. Segment and Brand • Product • Four Wheelers • Maruti 800 • Maruti Alto • Maruti Baleno • Maruti Esteem • Maruti Gypsy King • Maruti Omni • Maruti Suzuki SX4 • Maruti Swift • Maruti Versa • Maruti Kazasi
  11. 11. MAJOR COMPETITORS • Hyundai Motor India Limited • Tata Motors • Mahindra & Mahindra • Toyota • Ford • Mitsubishi • GM
  12. 12. MARKETING MIX PRODUCT PRICE PLACE PROMOTION
  13. 13. There are number of products ( models ) Of Maruti are in the market. Some of the models are given below:- M – 800, Zen, Esteem, Omni, Alto, Gypsy, Wagonr,Grand Vitara etc. These products are divided on the basis of product quality, variety, design, features etc.
  14. 14. They define different factors:  The quality of product.  The product variety from different categories.  The size of the car according to current or future market conditions.  The car features to the customer like, car looking very good.
  15. 15. The price of the Maruti car is between Rs. 210000 to Rs. 1500000. Maruti – 800 is the lowest price car of this company. Alto, Omni, Wagonr, are also the low price car of the company, Zen & Esteem are the mid price car of the company. But Grand Vitara is the high price model of the company . The price of car are decided according to its product Varity, quality, design etc.
  16. 16. Maruti-800
  17. 17. Maruti 800 • Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500
  18. 18. ALTO
  19. 19. ALTO Specifications Transmission TypeManual Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage- City14.6 kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm) :Rs. 2,37,372 to Rs. 2,88,512
  20. 20. Grand-Vitara
  21. 21. Grand-Vitara • Specifications Transmission Type Automatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm) • Ex-Showroom Price :Rs. 14,80,000 to
  22. 22. MARUTI UDYOG LIMITED Place
  23. 23. MARUTI The place of the car is in the whole world. Maruti Udyog Limited decides its distribution channels for selling car, like use some time one level or some time two level marketing channels. They decide areas in which they deal with customers. They show the permanent location for selling the car. They provide the many useful inventory. they define the transport facility of the company for company to market and market to consumers. Many showroom of Maruti udyog limited is in
  24. 24. MARUTI UDYOG LIMITED Promotion
  25. 25. MARUTI Main promotion of car is done by the Advertising. The advertising is mainly done in the form of different T.V. channels, different newspaper, holdings etc. Now days the main promotion is done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for selling its car. And they maintain customer
  26. 26. SWOT Analysis of Maruti Udyog STRENTHS Contemporary technology Japanese Management practices After sale services Distribution Diversification & R&D WEAKNESS Still depends upon SUZUKI COPORATION 10% components are manufactured outside India Still considered as poor man’s brand Unaccustomed to international standards or keen competition. OPPURTUNITY first company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable) Other companies lacks economy of scale Rising demand Untapped rural market THREAT Numbers of new Technology driven players and manufactures are in market Reduction in subsidies by government on petroleum products Changing environmental and emission norms Higher local taxes
  27. 27. Maruti and CRM • Maruti created a land-mark in CRM. • Maruti is investing a lot of money and effort in building customer loyalty programs.
  28. 28. Maruti True Value Out let Maruti has aided customers by providing them the facility to bring their vehicle to a 'Maruti True Value' outlet and exchange it for a new car, by paying the difference. They are offered loyalty discounts in return. This helps them retain the customer.
  29. 29. Maruti Call Center Maruti has proper customer complain handling cell under the CRM dept. The CIC will help MUL rapidly build an information pool of over 3 million Maruti owners as well as that of its prospective.
  30. 30. Maruti on Road Services • Round-the-clock services in most of the cities. • A computerized call-monitoring system dispatches a mobile MOS Vento the customer at the earliest.
  31. 31. Market Research Department • Their Market Research department remains on its toes to study the changing consumer behavior and market needs. • Maruti enjoys 70%repeat buyers which further bolsters their claim of being customer friendly
  32. 32. Availability of easy finance • Maruti has also made the customer experience hassle free and helped building customer satisfaction by developing different revenue streams in the form of Maruti Insurance and Maruti finance .
  33. 33. Other advantages: which help in CRM • A Buying Experience Like No Other : • Maruti Suzuki has a sales network of 307 state-of –the art show rooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.
  34. 34. Quality Service Across 1036 Cities • In the J.D. Power CSI Study Maruti Suzuki scored the highest across all 7 parameters: • 1.least problems experienced with vehicle serviced. • 2.highest service quality. • 3. best in-service experience.
  35. 35. • 4.best service delivery. • 5.best service advisor experience. • 6. most user-friendly service and, • 7.best service initiation experience.
  36. 36. One Stop Shop • At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange - Maruti Suzuki is set to provide a single-window solution for all car related needs.
  37. 37. The Low Cost Maintenance Advantage • The acquisition cost is unfortunately not the only cost customers face when buying a car. Not so in the case of a Maruti Suzuki. It is in the economy segment that the affordability of spares is most competitive, and it is here where Maruti Suzuki shines.
  38. 38. Lowest Cost of Ownership • The highest satisfaction ratings with regard to cost of ownership among all models are all Maruti Suzuki vehicles: Zen, Wagon R, Esteem, Maruti 800, Alto and Omni.
  39. 39. CRM Through Social Relationship • In 1999 Launch of Maruti – Suzuki innovative traffic beat in Delhi and Chennai as social initiatives. • Maruti Driving School-Available in all major cities. Lady trainer for lady customer. • All these CRM strategies have helped MUL maintain its existing customers and generate new ones.

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