About honda jazz• It is an honda siel car india ltd(hscl) prouct.• It was launched in august 2011 replacing the old jazz• It provides the best in its class cabin space• It is an compact city car launched only in petrol engine• it is produced in honda’s noida plant• it sold 600 cars in its launching month (august)
TECHNOLOGY• jazz comes with an 1.2 litre honda i-vtec engine whch provides the maximum power of 90 PS/6200 rpm• jazz comes with 5 speed manual trasmission gearbox• It is designed to give you the best mix of power and fuel efﬁciency• It gives an mileage of 10-12kmp/h in cities and n 16.2 kmp/h on highways.
Safety• jazz comes with driver and front passenger SRS airbags• jazz is built on advanced compatibility engineering body structure• It comes equipped with ABS(anti braking system) with brake asssit• jazz comes with honda unique G-CON force control technology whch controls impact energy in the event of collision• In honda cars safety is not an option
Price• jazz is sold in 3 variant Jazz(5.50lakh) , Jazz SELECT (5.75 laks) AND Jazz X (6.06 lakhs ).*ex-showroon• the new jazz has been priced low by 1.5 lakhs than the previous model• honda has priced jazz at an pretty good price value for car money car in small car segment to counter its competitors• jazz is available in 5 colours- white ,black ,silver ,red and urban titanium.
Honda service program• jazz comes with 2 year service warranty or till 40000 kms• jazz comes with 4 years warranty for roadside assistance allover india. road assistance number no - call 1800 103 3121 or 0124 -4263121• honda also provies honda assure (insurance intiative by hscl) program whch gives its customers direct benefits like cashless insurance across india ,instant policy issurance online .• Hondas Exchange and Pre-Owned car division Auto Terrace ,whch provides one stop solution to its customers who want to sell the old car and buy a new one
sales network• Honda siel cars india has a strong and sales and distrubution network spread across india through whch it sells its cars.• It has 127 dealership networks in 79 cities across india• All hscl dealerships are based on the “3S facility (Sales service and spares ) offering complete range for services to its constumers .
Promotion• honda promotes its jazz with an advertising with an slogan ‘one life why so serious ‘ which gives it an youth connect to it.• dealers provide few free acessories with it such as matt covers ,usb drives ,aux pin ,leg matt etc.• it provides test drive anywhere in and around its dealership stores• creates n distrubutes its brochures ,e-brochures online .• It has a well established brand name in a market which can counter its competent cars.
process• honda uses it economies of scale by working with their parts supplier to order raw materials in large quantaties .
Competiton• jazz comes in direct competition with hyundai i-20 , ford ﬁgo ,ﬁat punto ,maruti suzuki swift ,Vw polo .
physical evidence• The company operates under the stringed standard of ISO 9001 certiﬁcate for quality management and ISO 14001 for environment management.• The honda group is globally recognized for its concern towards environment ,safety and conservation of the society in which it operates.• HSCL follows the same in india for achieving high standards in environment safety in the various proccessess of car manufacturing.
people• Takashi Nagai is President & CEO, Honda Siel Cars India Ltd. and Honda Motor India Private Ltd. from April 2011
Swot of honda jazz strengths weakness* good built up engine(1.2l four cylinder engine) * expensive for hatchback * low maintenance * best cabin space in its class segment . * interior quality * no diesel engine * good after sales service * safety features * late delivery after booking * good brand name in the market * less mileage in cities * power * sporty looks opportunities threat* developing a diesel engine for indian * from its competitors like market hyundai ,chevrolet ,* vast scope to increase it sales* introduction of new small car models in volkswagon etc . india * delay in launch of diesel* to develop a new car manufacturing plant in india to decrease its cost on models in india can effect production its sales by a good margin.* to decrease its price on car models to boost its sales. * rising petrol prices.
More on honda jazz• It is expected to launch jazz 1.5litre diesel in indian market soon• It has got an made in india tag now• It has waiting period of 3-4 months in major cities• It plans to sell 2000 units /month