it is the analysis of news website

1. SUBMITTED TO SUBMITTED BY
DR D.J.PATI RAHUL DIXIT(MEM)

4. The 7 C's of Communication is a checklist that helps to improve
communication skills and increases the chance that the message will be
understood in exactly the same way as it was intended.

5. CONCEPT
CONTENT
CREATIVITY
COMMUNICATION
CLARITY
COMMUNITY
CONCEPTUALIZATION

6. CONCEPT SHOULD BE
CONSIDERED AS SOUL OF THE PIECE.
The concept of Indian express can be
taken from it’s slogan “Journalism of
Courage”.
This concept should be viewed in every
image and writings of Indian express so
that the user which has came to IE
PLATFORM For this concept stays on
this.

7. CONSISTS OF YOUR
WEBSITES TEXT, PICTURES, SOUND, AND
VIDEOS THAT YOU WANT PRESENTED TO
YOUR CUSTOMER.
Content analysis is been done on basis of
appeal mix and multimedia mix
Appeal mix comprises of FEATURED NEWS
Multimedia mix comprises of video pictures
of the news
CONTENT IS THE PRIMARY KEY TO
BRING THE USER

8. Intent is to help bring clarity to your marketing
through either visual aid and/or other forms of
interaction with the viewer.
EASY NAVIGATION TABS
AUDIO EXPRESS
VIDEO NEWS
EXPLAINED PAGE
BIG PICTURE
VERTICAL AND HORIZONTAL SEGEMNT

9.  Opinion editorials
 User interface
 Lucidity to navigate between pages
 Easy language to understand

10. In order for a message to be clear, there must be a clear
purpose and priority of the website that is understandable
to the visitor.
THE most important aspect of Indian express which
makes it different from others is the clarity of message
which it propagates for it’s audience

11.  The target group of Indian express reader can be attributed on these
factors
 Representation
 Values
 Politics coverage
 Language
 Genre
 Narrative
 Ideology

12.  It is overall picture of website which is been used for the target group comprises of
IMAGES,SOUNDS ,CONTENT WRITING, IDENTIFYING LOCATIONS TO
PLACE DIFFERENT SEGMENTS.
 THE style of news website Indian express has been very lucid and it has
maintained it’s standard of easy understandability .
 Easy navigation tabs
 Concise topic headers and good search option .