Multimedia Presentation

1. Prepared by:
Melvin N. Espineda, MDC
Multimedia
Presentation

2. What is Multimedia
Presentation for you?

3. What is Multimedia Presentation?
• It is being defined as an idea or a message that u
ses multimedia in order to share message
between viewers.

4. What is Multimedia Presentation?
• The presentation consist of words,
pictures, videos, animated images and etc.

5. What is Multimedia Presentation?
• Multimedia presentation can be shown
on stage or can be played locally using a m
edia player.

6. Importance of Multimedia
Presentation

7. Importance of Multimedia
Presentation
It shares information, companies or
industries to explain various ongoing activiti
es for business, and by advertising
industries to grab an attention of
viewers.

8. Importance of Multimedia
Presentation
Considered as an effective way to spread ideas
and to make aware of certain information to
people.

9. Elements of a Multimedia
Presentation

10. Elements of Multimedia
Presentation
• Text
• Animation and Interactive Platforms
• Still Images, Audio, Video

11. Text
Text is easy to forget in a multimedia platform,
but it has two potential functions:
(1) expressing specific information
(2) acting as reinforcement for informatio
n in other media.

12. Animation and
Interactivity
Allowing the viewer to interact with the
animated figures on the screen via the
mouse and keyboard.
Transitions may also be animated to
provide interest in a slide show.

13. Still Images, Audio and
Video
Audio (Sound Effects, Music)
Adding multimedia such as sound to your
presentation can be a great way to catch
and focus the audiences’ attention
Video and StillImages
Video can have an impact on broadcast, websites and on so
cial media platforms in a very unique and powerful way

14. Process of a Multimedia
Presentation

15. Process of Multimedia
Presentation
• Conceptualization
• Pre-production
• Production
• Post-production
• Post-mortem (Evaluation)

16. Conceptualization
• Requires you to think critically, and research o
n the ideas that you are thinking.

17. Pre-production
• Requires the plan of action.

18. Production
• Execution of plan of action.

19. Post-production
• Varies if it is a video, graphics or animation.

20. Identify your target customer
profile

21. What is a target audience,
and why do you need one?
• A target audience profile is simply a specific group of customers
most likely to respond positively to your promotions, products, and ser
vices.
• Target audience demographics or browsing through the types of
target audience, you need to understand why you’re segmenting your
list of would-be traffic in the first place.

22. Target audience analysis: The t
ypes of target
audience
• The best thing you can do is create a user
persona that helps you to really refine your au
dience.

23. An age-based target audience
profile
• People of different ages act in different ways.
• Interestingly, the person most likely to use your product won’t
always be the person you target.

24. End of Presentation

25. Exercise 1:
1. Create a design rationale based on the format below and based on
your specialization.

26. Exercise 1:Con’t
2. Based on the design rationale, apply the rationale to you output.
3. Rationale and output should be based on this script.
Since 2007, the School of Media Studies (formerly known as the School of
Multimedia and Visual Arts) was able to produce calibrated Artist through its
Multimedia Arts program and Filmmakers through its Digital Film program.
This year, SMS aims to produce broadcast, journalism and advertising
practitioners that will make communication more informative, entertaining and
educational through its new program the Broadcast Media, Digital
Journalism and Advertising Design.
Be the next eye opener and voice of the society.
Choose SMS, Choose Mapua University.
4. Output should be based on your specialization.