MEDIA AND CYBER OR DIGITAL LITERACIES ARE ONE OF TOPICS OR LESSON THAT STUDENTS MUST HAVE KNOWLEDGE ABOUT

1. Media and Cyber
or Digital Literacies
CHAPTER 5

2. Media Literacy
• Aufderheide (1993) defines
it as ‘’ the ability to access,
analyze, evaluate and
communicate message in a
wide variety of forms.

3. Media Literacy
• Christ and Potter (1998)
define it as ‘’ the ability to
access, analyze, evaluate
and create messages
through a variety of
contexts.

4. Media Literacy
• On the other hand, Hobbs (1998)
posits that it is a term used by
the scholars to refer to the
process of critically analyzing and
learning to creates one own
message in print, audio, video and
multimedia.

5. THE EXACT TYPES OF MEDIA
TELEVISON NEWSPAPERS
RADIO

6. • Perhaps in its simplest sense, media can thus
be defined as ‘’the ability to identify the
different types of media and understand
messages they are communicating’’. (Common
Sense)
• Media communication lends itself so easily and
so well to the purpose of manipulating
consumers’ perceptions on issues both political
and commercial, being able to understand the
‘’why’’ behind communication is the absolute
heart of media literacy

7. 5 ESSENTIAL CONCEPTS
OF MEDIA MESSAGE
3. The interpretative
meaning-making
processes involved in
a message reception
consists of an
interaction between
reader, the text, and
the culture.
2. Media messages
are produced with
economic, social,
political, historical
and aesthetic
contexts.
1. Media messages
are constructed.

8. 5 ESSENTIAL CONCEPTS
OF MEDIA MESSAGE
5. Media representations
play a role in people’s
understanding of social
reality.
4. Media has unique
‘’languages,’’
characteristics which
typify various forms,
genres, and symbol
systems of
communication.

9. What Media Literacy is Not
Five actions that are often mistaken for
being representative of Media Literacy

10. Merely producing media is not media
literacy
Criticizing the media is not
Media Literacy.
Teaching with media does
not equal Media Literacy

11. Viewing media and
analyzing it from a
single perspective is
not media literacy

12. GET IN TOUCH
Media Literacy does noy
simply mean knowing
what and what to watch;
it does mean “ watch
carefully, think critically. ‘

13. How do we teach?

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