IBM Watson Ecosystem
Program Overview
What is the Watson
Ecosystem?
CONFIDENTIAL
Powered by
IBM Watson
The IBM Watson Ecosystem is a community of
organizations, from independent software ven...
Why Join?
CONFIDENTIAL
Partners build solutions with IBM Watson APIs
Visualization Rendering
Graphical representations of data
analy...
CONFIDENTIAL
Partnership extends beyond the technology
Media, social, events,
demos, collateral,
analysts, and
influencers...
CONFIDENTIAL
Key Partner In-Market Support Activities
Participate in Key
Client Calls and
Conferences
Advocate Partners fo...
What’s the
Partner’s journey like?
CONFIDENTIAL
Start your Partner Journey by asking several simple questions…
• How can you enhance your customer experience...
CONFIDENTIAL10
Discover &
Define
Build &
Engage
Sell & Market
Identify challenges or pain-
points in relevant market
Defin...
CONFIDENTIAL
PLACEHOLDER
© 2014 International Business Machines Corporation 11
How are Watson Ecosystem Partners
using Wat...
Thank you
>Q+A
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Morgan Timspon from IBM presented this at the Cognitive Systems Institute Speaker Series call on 9/24/2015.

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Wat eco cogins9-24pres16x9

  1. 1. IBM Watson Ecosystem Program Overview
  2. 2. What is the Watson Ecosystem?
  3. 3. CONFIDENTIAL Powered by IBM Watson The IBM Watson Ecosystem is a community of organizations, from independent software vendors, system integrators, and developers, to content and talent providers, collaborating and creating the next generation of cognitive products and solutions.
  4. 4. Why Join?
  5. 5. CONFIDENTIAL Partners build solutions with IBM Watson APIs Visualization Rendering Graphical representations of data analysis for easier understanding Language Identification Identifies the language in which text is written Machine Translation Translate text from one language to another. Concept Expansion Maps euphemisms to more commonly understood phrases Message Resonance Communicate with people with a style and words that suits them Relationship Extraction Intelligently finds relationships between sentences components Concept Insights Explores concepts behind your input, identifying associations beyond traditional text matching Speech to Text Transcribes English speech to text with low latency Text to Speech Synthesizes natural-sounding speech from English or Spanish text Tradeoff Analytics Helps users make better choices by weighing multiple and often conflicting goals Visual Recognition Analyzes the visual content of images and video frames to understand their content directly
  6. 6. CONFIDENTIAL Partnership extends beyond the technology Media, social, events, demos, collateral, analysts, and influencers Marketing Your Partner Advocate opens the door to 40K IBM sellers and 1000’s of IBM client relationships Network Leverage IBM, the world’s #1 B2B brand, and Watson which enjoys 70% unaided awareness Brand Free and fee-based content to fuel your cognitive applications Content On-demand certified skills marketplace & 1/3 of IBM Research focused to Cognitive Expertise $6B in annual IBM R&D $100M Fund for direct partner VC investment Investment Hundreds of ecosystem partners across dozens industries and 75+ countries are using Watson to scale, enhance, and accelerate personal expertise
  7. 7. CONFIDENTIAL Key Partner In-Market Support Activities Participate in Key Client Calls and Conferences Advocate Partners for Marketing to Amplify Advocate Partners for Marketing to Coordinate participation in Events/ Conferences Facilitate Connections to the Rest of IBM Work with Marketing and Enablement to educate rest of IBM on Partner capabilities Sales Acceleration Marketing Liaison Advocate Partners for Marketing to Deliver Ecosystem Community Programs and Enablement
  8. 8. What’s the Partner’s journey like?
  9. 9. CONFIDENTIAL Start your Partner Journey by asking several simple questions… • How can you enhance your customer experience? • What challenges or pain points does your market, user, or client’s business face today? • What is the substantive impact of a “Powered by Watson” use case? Capability Use Watson technology to read, understand and pull insights from unstructured data Concept Address a clear business opportunity; establish market route; ensure scalability Commitment Allocate resources and confirm organizational commitment Customer Identify target customer
  10. 10. CONFIDENTIAL10 Discover & Define Build & Engage Sell & Market Identify challenges or pain- points in relevant market Define Watson use case Test Watson technologies relevant to use-case Develop use-case and UI through design/prototyping Build and validate compelling business case Finalize Commercial Agreement between Partner & IBM Watson Develop, manage and execute on sales & marketing strategy Ensure the successful launch and growth of Partner’s solutions Drive revenue of Partner’s solution through linkage to IBM & Watson Sales teams, Channel Partners & Industry events 1 2 3 The Partner Journey has three key steps
  11. 11. CONFIDENTIAL PLACEHOLDER © 2014 International Business Machines Corporation 11 How are Watson Ecosystem Partners using Watson? Find Out
  12. 12. Thank you >Q+A

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