Social Media for the AEC and CRE Industry

301 views

Published on

How to use social media for the architecture/engineering/construction and commercial real estate industries.

Published in: Real Estate, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
301
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media for the AEC and CRE Industry

  1. 1. Social Media: ! For Your Business! Rachel Yeomans - @rachelyeomans! John Armstrong - @johnequatro!
  2. 2. •  •  •  •  •  Basic Themes and Theories LinkedIn Facebook Twitter Google+
  3. 3. Social media is… FREE
  4. 4. Time is money… “I keep my mind on my money, my money on my mind.”
  5. 5. “Where did the day go?” •  •  •  •  •  •  •  Information research Image and video creation Reading articles Reading community posts Getting approval from the boss Writing and publishing posts Replying to your community
  6. 6. Time Savers •  •  •  •  •  Technology and tools A schedule Content strategy Attainable goals Interns Still, like a good crème brulée, good social media takes time.
  7. 7. Clever promotion is primarily how businesses make money on social media. Social media is a channel through which you offer value to, and converse with, a customer.
  8. 8. An apple a day… Keeps your audience from dwindling away • Consistency sets expectations of value • Brings customers back on their own volition • Reduces the need for promotion • Less promotion leaves room for more value • Makes important promotions MORE POWERFUL
  9. 9. Focus, Focus, Focus Choose the most relevant platform and… master it.   • Practice takes time • Time builds experience • Experience builds confidence • Confidence breeds authenticity • Authenticity builds audiences • Audiences buy stuff
  10. 10. LinkedIn
  11. 11. What is LinkedIn? The number ONE social networking platform for professional growth and networking… Just sayin’. Image courtesy of BusinessInsider

×