1. COCHARLES OSWALD
346 Sweet St. NE
Grand Rapids, MI 49505
E: charlesryanoswald@gmail.com
P: 616.560.4143
SUMMARY:
Marketing professional desiring to be a part of a dynamic team
with the purpose of ensuring brand integrity by actively
contributing through creative and analytical processes. Skilled in
communication, relationship building, project management and
delivering market-based research solutions.
EDUCATION:
Cornerstone University, Grand Rapids, MI
Master’s degree in Business Administration
Major in Global Mergers and Acquisitions
Graduation: May 2014 – 4.0 GPA
 ACG Cup Competitor.
 Global Studies Program in Israel.
Davenport University, Grand Rapids, MI
Bachelor’s degree in Business Administration
Major in Marketing
Graduation: May 2010 – 3.86 GPA
EXPERIENCE:
Spectrum Health – Grand Rapids, MI
June 2015 – Present | Senior Market Intelligence Analyst
 Analysis
o Develop corporate intelligence to support
and drive strategic decisions through
identifying new trends and growth
opportunities.
o Design, conduct and synthesize data into
recommendations for senior stakeholders.
o Analyze economic data to quantify
competitive impact within relevant markets.
o Proposed program to provide preventative
health care to the homeless and increase
revenue by $6 million.
 Communication
o Regularly field research requests and
formulate dashboards to visually display
outcomes.
o Turn insights into actionable intelligence and
regularly present findings to executives.
o Forge relationships with industry analysts to
ascertain relevant research and innovative
ideas.
Cornerstone University – Grand Rapids, MI
August 2011 – June 2015 | Senior Admissions Counselor
 Promotions
o Managed and travelled geographical
territory that included 40 countries and 14
states.
o Added $6 million in revenue through
increased territory sales of 400%.
o Project management experience through
collaboration with marketing on web and
print design.
o Regularly gave oral presentations and
attended tradeshows.

2. COCHARLES OSWALD
346 Sweet St. NE
Grand Rapids, MI 49505
E: charlesryanoswald@gmail.com
P: 616.560.4143
 Market Research
o Leveraged market research to analyze the
scope of opportunity to increase
multiculturalism and promote urban
diversity.
o Utilized two CRM database systems to
regularly collect customer data and target
audiences with concentrated messages.
o Increased international student population
by 200% and the urban student population
by 100%.
o Administered focus groups to develop social
media and marketing communication
strategies based on insights gained.
Our Daily Bread Ministries – Singapore, Singapore
July-October 2010 | International Internship
 Copywriting
o Edited and adapted 40-80 page Discovery
Series booklets.
o Contributed written copy to the
YMIblogging.org website.
o Traveled to seven countries to visit
churches and mission agencies to promote
the launch of the site.
EXTRA-CURRICULAR ACTIVITIES:
 2015-present: Aid refugee families in their
establishment to Grand Rapids through local non-
profit.
 2013-present: Serve at-risk teens through local
non-profit.
 2011-2015: Served underrepresented youth
through the Center for Leadership Development to
promote higher education.
 2006-present: Traveled to 31 countries to aid in
humanitarian relief efforts, fact-finding initiatives
and service projects.