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HOW TO CREATE GREAT VISUAL CONTENT FOR SOCIAL MEDIA SOCIAL MEDIA TEAM
What makes a good Photo?
ROTARY IMAGERY STYLE : Photography should focus on connections and community DO: • Show Action • Show the people and children who benefit from Rotary service • Avoid photos that present a stereotype of Rotary or of people • Tell a story
ROTARY IMAGERY STYLE : Photography should focus on connections and community DON’T: • "Big Check" Photo • Posing Group
When shooting new photos aim for the following:
Editorial or Reportage Style
Candid poses or natural portraits
Real, natural, sincere, endearing expressions
Demonstrations of active leadership and impact
Special moments of camaraderie, friendship, warmth, and celebration
Movement and momentum
Rich full color
Natural backgrounds and real context
Emotions
Metaphorical & Conceptual Teamwork Clean Water Polio Vaccine
HOW ABOUT INSTAGRAM ?
QUESTIONS?
Create Great Visual Content

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Create Great Visual Content

Editor's Notes

  1. The right image can make you cry on the subway, laugh in a board meeting, or lend your support to a worthy cause on the spot.
  2. The right image can make you cry on the subway, laugh in a board meeting, or lend your support to a worthy cause on the spot.
  3. Group photos are great for their internal channels such as Whatsapp or private Groups on Facebook. But would they like / comment / share a photo of a group of people they don’t know (that’s a little quizz I do during my presentations)?
  4. Altough all platforms require good pictures, Instagram is the perfect place to post all your beautiful photos