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How To Use Live Video on Social Media
- 1. HOW TO USE LIVE VIDEO ON SOCIAL MEDIA SOCIAL MEDIA TEAM
- 2. Why Videos ?
- 5. SOME TIPS : • Plan your videos in advance -- what do you want to show? • Make the first seconds stand out • Keep it short • Steady Hands • Use subtitles • When interviewing people make sure to leave enough space
- 6. WHEN TO GO LIVE? • A Q&A where you’d like to field audience questions • A portion of a live event—such as a keynote speaker or a quick “coming in live from” • When NOT to use live • For the entirety of an event • As a means to broadcast a meeting (zoom is a better option for this)
- 7. HOW TO CAPTURE “IN THE MOMENT” CONTENT • Designate a photographer • Stories • Reels • Video & multiple-photo posts
- 8. QUESTIONS?
Editor's Notes
- Explain why videos for on social media (I would show a short video after that to inspire them)
- Explain which formats are suited for which channels (stories, reels, longer videos, lives). I didn’t add TikTok as I don’t think it’s as relevant to us.
- Explain which format to use when
- Tell them they can write a little script Explain how the beginning of a video has to be catchy as the attention span of users is very short Explain the max length (e.g.2min ) I would show it in a funny way same for the interviewing part Subtites: explain how 90% of people watch videos without the sound
- I added some of the past FB Live Tipps we did, which also work for Instagram. I’m not such a fan of clubs using the live options as it’s rarely very interesting but I’m leaving it up to you.
- I added some of the past FB Live Tipps we did, which also work for Instagram. I’m not such a fan of clubs using the live options as it’s rarely very interesting but I’m leaving it up to you.