Recommended
Recommended
More Related Content
What's hot
Similar to Using Rotary's logos
Similar to Using Rotary's logos (17)
More from RILearn
More from RILearn (20)
Recently uploaded
Recently uploaded (20)
Using Rotary's logos
- 1. One Voice, Every Club- Your Logos
- 2. ROTARY INTERNATIONAL LOGOS Masterbrand Signature Masterbrand Signature Simplified Mark of Excellence
- 3. CLUB, DISTRICT, & ZONE LOGOS 3
- 4. 1. Protect Rotary’s name and intellectual property 2. Credit and recognize members, clubs, districts, and programs for the good work they do 3. Tell Rotary’s story in a consistent way WHY IT’S IMPORTANT TO USE THE ROTARY MARKS CORRECTLY 4
- 6. 1. Always use a club or district identifier when using the Rotary logo. They must be aligned with the Rotary logo. 6
- 7. 7 2. Never obscure the Rotary wheel, use a partial wheel, manipulate the wheel, or use the wheel as an object.
- 8. 8 3. Do not use images or graphics within the Rotary logo.
- 9. 9 4. Retire the previous version of the Rotary logo and all uniquely made club logos.
- 11. CORRECT USAGE 11 Lock up examples Clubs, Districts, and Zones
- 12. RESOURCES • Brand Center - brandcenter.rotary.org • Your Logos at a Glance • Rotary’s Code of Policies • Learning Center courses • Email brand@rotary.org for questions 12
Editor's Notes
- At the end of this presentation, you’ll learn -Why its important to use our logos correctly -How to use our logos correctly -Resources to effectively use our logos correctly in your club
- Let’s start with some terminology. This is Rotary’s logo, or what is referred to as the Masterbrand Signature. It consists of the word Rotary and the Rotary wheel. Below the MBS is the simplified logo. Either of these logos can be used as our Rotary logo. Then, there’s the Mark of Excellence, which is the Rotary wheel on its own. It is always used in combination with the Masterbrand Signature, and is always depicted much larger than the Masterbrand Signature. Please notice that we don’t offer the simplified logo as the mark of excellence. These elements are the base of Rotary’s visual identity. Every club, district, and program is to use the Masterbrand Signature its visual identity. The logo cannot be manipulated. You wouldn’t manipulate any other brand’s logo.
- Only Rotary International can use the Masterbrand Signature on its own. Clubs, districts, multi-districts and zones can only use the Rotary logo with their club, district, or zone name. This applies to Rotary, Rotaract and Interact clubs.
- Here’s why it matters for Rotary. But it’s not just Rotary, correct branding is important to every global brand. Think about your own business. Does it matter that your customers can easily identify you or distinguish you from others? Rotary is no different. Like Coca-Cola, McDonald’s, and UNICEF, we must protect our name and intellectual property. It’s how we can grow our organization, increase our impact, and maintain our reputation as an organization that can be trusted. Misuse of our logo only weakens our brand. Second, when a local club uses the Masterbrand Signature with their club name, they get credit for their good work in the community while leveraging the power of the Rotary’s global brand. And finally, our logo helps us tell Rotary’s story in a consistent and compelling way. It’s our visual identity, No matter where you are in the world, if you see a Rotary club logo, you know that club is part of an international network of people of action.
- Now that you see why it’s important to use Rotary’s logos properly, let’s talk about how Rotary’s logo should be used.
- Rule #1: Always use a club or district identifier when using the Rotary logo. A club can use the name they are known by locally, adding their club name above or above and below the Masterbrand Signature, like you see here. The layout you choose depends on how you say your club’s name. Create your club logo in our logo creator in the Brand Center.
- Rule #2: Never obscure the Rotary wheel, use a partial wheel, or manipulate the wheel in any way. The Mark of Excellence should only be used with the Masterbrand Signature. Don’t manipulate Rotary’s logo by making it into a pancake, place it on top of an apple, as a bike wheel, or the number zero.
- Rule #3: Do not use images or graphics within the Rotary logo. Nike wouldn’t add a tree behind their swoosh, nor should we add anything extra to the Rotary club logo.
- And finally, rule #4: Replace your heritage logos with our new refreshed logos. We must tell a consistent story of who we are as members of Rotary, and what we do. That’s our brand. Using the updated brand standards ensure we do that.
- The use of various colors, fonts, and sizes, along with the alteration of the Mark of Excellence is a problem. There is no cohesion or unity. Perhaps all of these programs are part of a larger network, but it’s really hard to tell. And that can cause a potential member, donor or partner to doubt if we are an organization they can trust –- to join, to donate money to, or partner with. We need our rules when it comes to our logos so we can share a consistent story and message.
- On top are examples of a club locking up their logo with a partner, event, or project. Below are examples of club, district, and zone logos. It’s cohesive. It’s unified. It shows Rotary’s global network.
- Rotary has a lot of resources to help you understand and use our Marks correctly. If you have a question, send it to brand@rotary.org.