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People of Action Inspiration Lab Quick Chat

Education
1 of 9
GETTING YOUR STORY IN THE MAGAZINE
TONS OF SUBMISSIONS
- Decide on one story. - Talk about people, not programs. - Think action. Show, don’t tell. - Timing is key. MORE TIPS
ASK YOURSELF • Is it unusual? Everyone holds fundraisers – what makes yours interesting enough to be included in Rotary magazine? • Can other clubs adopt it? Scale it up? • How did you measure the result? • Did it support the areas of focus? Is it sustainable? • Who was helped? Is there an inspiring story to be told?
THE FATAL SIX • Orchestrated group shots or photos of people shaking hands, receiving checks, or otherwise posed and smiling for the camera • News of fundraising dinners, check presentations, and dedication ceremonies that didn’t involve much action • Stories that reveal a strong political bias • Accounts of district conferences or other meetings • Requests for publicity to help get a project off the ground • Photos that do not comply with Rotary Marks/branding guidelines
EVEN if we don’t use it, we appreciate all tips! magazine@rotary.org
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  • 1. GETTING YOUR STORY IN THE MAGAZINE
  • 2.
  • 4.
  • 5. - Decide on one story. - Talk about people, not programs. - Think action. Show, don’t tell. - Timing is key. MORE TIPS
  • 6. ASK YOURSELF • Is it unusual? Everyone holds fundraisers – what makes yours interesting enough to be included in Rotary magazine? • Can other clubs adopt it? Scale it up? • How did you measure the result? • Did it support the areas of focus? Is it sustainable? • Who was helped? Is there an inspiring story to be told?
  • 7. THE FATAL SIX • Orchestrated group shots or photos of people shaking hands, receiving checks, or otherwise posed and smiling for the camera • News of fundraising dinners, check presentations, and dedication ceremonies that didn’t involve much action • Stories that reveal a strong political bias • Accounts of district conferences or other meetings • Requests for publicity to help get a project off the ground • Photos that do not comply with Rotary Marks/branding guidelines
  • 8. EVEN if we don’t use it, we appreciate all tips! magazine@rotary.org