Its a product launch Kazbrella(Umbrella).

1. PRODUCT LAUNCH
KAZBRELLA UMBRELLA
Efforts by :- MEERA SHETTY (1508)
PRANAYA SHETTY (1510)
D.R.SURYA PRAKASH (1512)
(Marketing Management)
(“Turning the umbrella world inside out”)

3. It may sound strange, but it’s been a long time since someone
decided to reinvent the umbrella. We’ve had different materials,
different fashions, and different sizes hit the market, but nothing
that literally turns the umbrella upside like Aryan Umbrella 
 Simple to open and close
 Opens inside out
 Unique in nature
 Easy to handle
 Rust proof

4. Breaks off due to wind Rusts due to water or weather

5. Easy to handle Doesn’t drip water

7. • Opens and closes easily in confined spaces
• Avoids poking people in the eye
• Drip free.
• Dry to hold.
• Doesn't easily break in strong wind.

8. KAZBRELLA Umbrella Traditional Umbrella
Wind proof No Wind proof
Opens inside out Doesn’t open inside out
Doesn’t pokes eyes Pokes eyes
Drip free Drips water
Rust proof Gets rust
Doesn’t break Breaks easily
Price is Price is

9. VISION :
Kazbrella umbrellas offer high-quality umbrellas
used by image-sensitive people
MISSION:
Never again soaking wet people with broken
umbrellas left lying in the street.
AMBITION:
The management team of Kazbrella
supplies only the best umbrella.

10. The marketing mix is a business tool used in marketing and by
marketers. The marketing mix is often crucial when determining a
product or brand’s offer and is often associated with the 4 P’s

11.  Our product would be offered in 100cm.
 It will be available in various colors such as
red, blue, black, and combination colors too.
 The design of the product is attractive.
 High quality of raw materials and skilled labours are used.

12. Sr. no Descriptions Units Quantity
1 Mild steel sheets and strips Kg 4
2 Spring steel wires Kg 1
3 Semi-hard steel strips Kg 0.6
4 Nylon cloth Mt 16
5 Eyelets Pcs 12
6 Sewing thread Mt 45
7 Plastic granules Kg 2
8 Electro plating chemical Ltr 6
Corrugated paper box Pcs 1

13.  In this product we are using COST PLUS PRICING strategy.
 price set in accordance with customers perceptions about
the value of the product/service.
 ‘Low’ price to secure high volumes.

14. The price of all umbrella’s in the market are relatively same.
Only the quality and the brand name leads to different price.
The total cost of the umbrella is comparatively high than the
existing traditional umbrellas
A margin of 15% would be kept for wholesaler
A margin of 25% would be kept for the retailer

15. Promotion refers to raising customers awareness
of a product or brand, generating sales, and
creating brand loyalty. Promotional mix also known as
promotional plan which includes personal selling, advertising,
sales promotion, direct marketing and publicity.
3 Objectives of promotion:
 To prevent information to customers and others
 To increase demand
 To differentiate a product

16. Different sources such as:-
 Newspaper
 Magazine
 Social networking sites
 Radio
 Television
 Internet
 Bill boards
 Promotional events

17. The place part of the marketing mix is
where the customers receives the product
or services. Place in case of product
determines where is the product going to be located.
Place is related to the distribution of the product and the main
objective of the distribution is to make products available in the
right time in the right quantity

18. 2 Types of distribution can be selected :
 Selling through retailers
 Selling through wholesalers
Producer Retailer Consumers
RetailerWholesalerProducer Consumers

19. Segmentation :- Dividing a market into a distinctive groups.
Targeting :- Selecting a segment to target
Positioning :- Developing a marketing strategy which the
product in relation to rivals in order to appeal to
target segment.

20. Benefit Segmentation : Focused on the product that is easily
portable, doesn’t drip water after use, doesn’t rust easily.
Demographic Segmentation: Segmented to all aged people
and especially young aged people.
Gender Segmentation: There is no differentiation of the
product according to the gender, it’s a unisex umbrella.
Geographic Segmentation: Segmentation is done according
to the climate of a particular country. Like India we can
penetrate our product between the month of Jun. & Sep.

21. After segmenting the market based on the different groups and
classes, you will need to choose your targets. No one strategy
will suit all consumer groups, so being able to develop specific
strategies for your target markets is very important.
Mainly: Teenagers

22. Positioning is developing a product and brand
image in the minds of consumers. It also include
improving a customer's perception about the
experience they will have if they choose to
purchase our product ‘Kazbrella’

24.  Innovation / Differentiation
 Quality
 Functionality- solves the problem with the common
umbrella
 Unique
 Variety of umbrella

25.  Accessible just for some people
 Commercialization and promotion in off season
 Difficult to buy

26.  Concerned about fashion
 Development in R&D
 Concern about security, healthy and comfort

27.  Entrance of new competitors
 Crisis
 People below poverty line cannot afford it

28. Particulars Amount (in Rs.)
Research cost 378002
Communications costs 641250
Networking costs 6350
Promotion costs 557500
Advertising costs 369100
Public relations costs 160000
Meal costs 37950
List of service costs 77700
A/V services cost 17870
Additional costs 21695
ESTIMATED MARKETING GRAND 2267417

29. Kazbrella turns inside out, similar to how a flower opens.
It is not like existing traditional umbrellas
It is drip free.
It is easy to handle.
Doesn’t easily break in wind.