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Puro water plant


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Puro water plant

  2. 2. INTRODUCTION TO THE COMPANY The venture is a packaged drinking water plant situated in food park, Bari Brahmna,Jammu. the plant would basically take into consideration three process 1. PURIFICATION OF WATER BY REVERSE OSMOSIS 2.JAR(20Ltr) FILLING AND SEALING 3.GLASS FILLING AND SEALING the final products of our plant would be further supplied in the market Company objectives, vision and mission Vision:-To be the most trusted packaged drinking water distributor of nation Mission:-To be a company which takes care of both its internal and external customers and become the largest drinking water distributor of Jammu. PLANT SETUP Over a projected timeframe of 12-months (2016-17), a 3-phase process will be required to fully plan out, construct, and launch this venture. Whereas the project risk is highest during phase I, the amount of required expenditure only becomes large by phase III. These three phases are described below. Phase I; Site Engineering (months 1 to 3) • Identify best plant site from several candidates. • • Develop full engineering specs for the plant Phase II; Infrastructure Acquisition (months 4 to 6) • Place a deposit on the target land site. • Arrange for building construction / renovation. • Order all production equipment. • Recruit senior production personnel
  3. 3. Phase III; Construction & Plant Set-up (months 7 to 12) • Construction / renovation of the plant • Production equipment received and assembled. • Delivery equipment received. • Marketing materials prepared and promotion begins. • All personnel are recruited. KEY MANAGEMENT POSITIONS There will be five key positions that will be taken up by our people. The five positions are given below • CHIEF EXECUTIVE OFFICER (CEO) • CHIEF FINANACIAL OFFICER (CFO) • MARKETING AND DISTRIBUTION MANAGER • PRODUCTION & OPERATIONS MANAGER • HR AND LEGAL ASPECTS Major Processes The major processes that are being undertaken are as follows :-
  4. 4. FIRST SECTION:-PURIFICATION ABP MACHINES PVT LTD Abp Machine Private Limited Preyank Patel (General Manager) Survey No. 820, Near Chocolate Factory, Behind Flow Chem Industries, Sola Santej Road,
  5. 5. Rakanpur Ahmedabad - 382721, Gujarat, India Call Us: 08586966630 Mobile: +(91)-9909971978 +(91)-9898493217 RO PURIFICATION SYSTEM 4.5 LAKH Specifications of Industrial Reverse Osmosis System  Capacity: 500 ltrs/hour to 20000 lts/hour  Material Used: Stainless steel 316 Jar washing and filling machine (7.5 lakh) Four process are their in total in this, these are as follows 1.Jar insertion 2.Jar washing 3.Jar filling 4.Jar capping There are 2-3 people required for this
  6. 6. the bottles and Caps will purchased from VMI Plastics Delhi The lifetime of the bottles is 15 refills per bottle Features :  Machines available in different capacities including options of 60-80 Jars / min, 120 Jars /min, 240 Jars/min, 500 Jars /min  Machines coming with neck holding provision  Machines coming with options of No Bottle, No Rinsing, No Filling and No Capping  Machines allowing for four stage rinsing including one time Chemical wash, two tomes Hot wash and one time final water wash  Machines allowing for single stage filling  Machines coming with non contact sensors to provide for precision process support  Machine coming with separate cap hopper with capacity of 50 caps  All contact parts of SS316L rest SS304 so as to ensure complete hygiene in involved procedures  Provides for high pressure inside wash so as to maintain hygiene conditions inside  SS finish based machine structure that provides for durable usage  Also feature hot water pump which comes with high pressure capacities  Comes with water collection and hot water tank support  Auto temperature controller provision  Backed by highly functional heater support
  7. 7. Automatic Glass Filling and Sealing Machine(3.5 lakh) The boxes for packing the glasses will be purchased from Shalimar Polymers, Bearpur Industrial Estate, Jammu The tape for sealing will be purchased from Kathua 800 boxes per day(8hrs of working) Sheets for sealing the glass will be purchased fro Jalandhar Meaning of Plant Layout: After deciding above the proper site for locating an industrial unit, next important point to be considered by an entrepreneur is to decide about the appropriate layout for the plant. Plant layout is primarily concerned with the internal set up of an enterprise in a proper manner.
  8. 8. It is concerned with the orderly and proper arrangement and use of available resources viz., men, money, machines, materials and methods of production inside the factory. A well designed plant layout is concerned with maximum and effective utilisation of available resources at minimum operating costs. The concept of plant layout is not static but dynamic one. It is on account of continuous manufacturing and technological improvements taking place necessitating quick and immediate changes in production processes and designs. A new layout may be necessary because of technological changes in the products as well as simple change in processes, machines, methods and materials”. A new layout also becomes necessary when the existing layout becomes ineffective and poor or is not conducive to the changed circumstances. There are certain indications which raise alarm for immediate changes in the existing layout of plant. These indications may be in the form of excessive manufacturing time, improper storage, lack of control over materials and employees, poor customer service, excessive work in progress and work stoppages etc Objectives of Plant layout: A properly planned plant layout aims at achieving the following objectives: 1. To achieve economies in handling of raw materials, work in- progress and finished goods. 2. To reduce the quantum of work-in-progress. 3. To have most effective and optimum utilisation of available floor space. 4. To minimise bottlenecks and obstacles in various production processes thereby avoiding the accumulation of work at important points. 5. To introduce system of production control. 6. To ensure means of safety and provision of amenities to the workers.
  9. 9. 7. To provide better quality products at lesser costs to the consumers. 8. To ensure loyalty of workers and improving their morale. 9. To minimise the possibility of accidents. 10. To provide for adequate storage and packing facilities. 11. To workout possibilities of future expansion of the plant. 12. To provide such a layout which permits meeting of competitive costs? Components of Layout 1.Filling Glasses: In this section water is filled up in the plastic glasses with the drinking water, with the quantity of 250ml. 2.Water Treatment Plant: Water treatment is any process that makes water more acceptable for a specific end-use, which may be drinking, industry, irrigation, river flow maintenance, Layout for the plant 1 Filling Glasses 2 Water Treatment Plant 3 Jar Washing & Filling 4 Water Storage Tank 5 D.G Sets 6 Office 7 Storage 8 Micro Lab 9 Chemical Lab 10 Change Room Work Space 7 5 3 1 2 10 10 8 9 64 3
  10. 10. water recreation or many other uses. Water treatment should remove existing water contaminants or so reduce their concentration that their water becomes fit for its desired end- use, which may be safely returning used water to the environment. 3.Jar Washing & Filling: Jar washing machines cleanses the dirt or any other particles and then after this process the jar is filled with the water. 4.Water Storage Tank: A water storage tank is a container for storing liquid to provide storage of water for processing the drinking water. Water tank parameters include the general design of the tank, and choice of construction materials, linings. Various materials are used for making a water tank: plastics (polyethylene, polypropylene), fiberglass, concrete, stone, steel (welded or bolted, carbon, or stainless). 5.D.G Sets: A diesel generator is the combination of a diesel engine with an electric generator (often an alternator) to generate electrical energy. This is a specific case of engine-generator. A diesel compression-ignition engine often is designed to run on fuel oil, but some types are adapted for other liquid fuels or natural gas. Diesel generating sets are used in places without connection to a power grid, or as emergency power-supply if the grid fails, as well as for more complex applications such as peak-lopping, grid support and export to the power grid. Sizing of diesel generators is critical to avoid low-load or a shortage of power and is complicated by modern electronics, specifically non-linear loads. In size ranges around 50 MW and above, an open cycle gas turbine is more efficient at full load than an array of diesel engines, and far more compact, with comparable capital costs; but for regular part-loading, even at these power levels, diesel arrays are sometimes preferred to open cycle gas turbines, due to their superior efficiencies. 6. Office: A place from where manager can sit can keep watch over the progress going on and supervise the process. 7.Storage: A place where all the raw material required for the process is used. the raw material may include the plastic glasses to jars required for filling and any tools required for the machines. Any lubricant for machines etc.
  11. 11. 8. Micro Lab: A microlab was a hand-held portable laboratory for analyzing substances. When one needed a quick examination of a material and could not wait for a full analysis from another location, a microlab worked well enough to answer most questions, and in some cases, its analysis was just as good as a full examination. BIS(ISI) has decided different standards for drinking water as per resourcing of raw water, but always stressing on that each component of water must be well within permissible limit. That permissible limit can be attained by only RO procedure because it is the only process which deals with every salts of water. 9. Chemical lab:It involves hours at the water treatment plants and tested for various chemical parameters e.g. pH, Alkalinity, Turbidity, UV Absorbance, Residual Chlorine, Hardness, etc. These results are used to optimise plant operations and to monitor the quality of the water throughout the treatment process. The methods used feature fully automated electrode calibration as well as record keeping of calibration data. 10. Changing Room: This room involves the worker who want to change the clothing for work and is also used for sanitation purpose. Quality Control When developing a quality control program, bottlers must evaluate many facets of their operation including sources, transportation, supplies, ingredients, equipment, maintenance, product and distribution. The three major areas to focus on for in-house quality control testing are process, packaging and product. In-house testing for quality control purposes is a critical part of a bottled water business. The data accumulated is an invaluable tool for detecting problems in the process, heading off potential problems and troubleshooting product quality complaints. When a customer
  12. 12. complaint comes in, this data can be the first line of defense. Accurate, organized and detailed records of daily testing and process quality checks give the bottler a path to follow in either ruling out a problem in the process, or pinpointing where a product quality problem may have originated. Then any necessary corrective action procedures can be developed and implemented. Process Determining what points in the process to test should coincide with the bottlers’ Hazard Analysis and Critical Control Points (HACCP) plans. HACCP is a prevention-based program that identifies and assesses hazards associated with the process, determines the critical control points in the process for the identified hazards, and establishes a monitoring system for these points. There are many points in the bottling process that could be monitored as a control point or a point in the process where the product quality could be at risk. A critical control point is slightly different in that it is the last point in the process where a particular problem could be avoided. For example, transportation of source water to the plant has potential risk for microbiological contamination, but it would not be a critical control point for bacteria testing if the water is ozonated or otherwise disinfected at a later point in the process. The last point of disinfection would be the critical control point or most critical area of concern for monitoring in order to prevent the possibility of microbiological contamination in the final product water. Frequency of testing performed to ensure that all of the equipment in the process is operating effectively should be determined based on manufacturer recommendations. Equipment and process monitoring is case-specific a different plants have their own specific configurations and products. Generally, checks should be performed at start-up each day or at the beginning of each shift and then at regular intervals throughout each production run on all equipment used in the process such as those discussed below. Filtration/demineralization processes—sand, carbon or particle filtration, distillation, reverse osmosis, deionization (depending on the process and water type) call for tests on:  Delta P (measures drop in water pressure);  Conductivity;
  13. 13.  pH;  Chlorine removal;  Taste;  Turbidity;  Chloride;  Resistivity; and  THMs. Bottle washer monitoring should include testing of:  Cleanser concentration;  Cleanser carryover in bottles;  Pressure;  Temperature;  Rinse and wash volume; and  Visual inspection of jets (direction and flow). Lot numbers of raw materials/ingredients/packaging materials should be documented upon receipt and at time of use for traceability. Packaging Packaging equipment, such as cap and label applicators and date coder operation efficiency, should be inspected regularly for correct application, legibility and accuracy. Contents of the filled product bottles should be verified regularly based on volume or weight. Container and closure samples should be pulled from the production line (just before filling) and tested quarterly to be sure they are free of bacterial contamination. Four samples of each type of bottle and each type of cap used should be tested quarterly. Product When referring to product quality monitoring, beginning, middle and end of a production run is a common reference. This refers to bracketing or dividing up the production run. These brackets may be defined by certain events such as performing microbiological testing or by label changes within a production period. Quality monitoring is then performed and
  14. 14. documented within these bracketed periods. This can be useful in breaking up large production runs to make it easier to trace a potential problem. In case of a recall, the scope could be limited to that specific time period of the production run (if the times are included in the date codes used on the bottles). Product quality monitoring should be set up on a regular schedule throughout the production run, or bracketed period, dependent upon the parameter and the type of water being produced. The following tests are typically recommended for in-house product water testing (some are specific to certain types of water, such as fluoride). Testing frequency for these parameters is usually at production start-up and at regular intervals throughout the specified production period. Conductivity. Monitor conductivity frequently to confirm product consistency. Taste. Perform periodic testing to determine that the taste remains pleasant. pH. Natural waters should remain within a pH range of 6.5–8.5 (purified/ distilled/RO usually fall into a lower pH range of 5–7). Fluoride. Fluoridated product water is generally tested at start-up and a couple of times per shift to ensure consistent levels. If the fluoride is naturally occurring, levels should be around 2 mg/L (1.3 mg/L if it is being added to the product water). Ozone residual. Recommended monitoring is every 1/2 hour. A spike in ozone levels can lead to product quality problems depending on the chemical makeup of the water being ozonated. Ozone residual should fall between 0.1 and 0.4 ppm. The appropriate level for a particular water should be determined based on the water chemistry and regular microbiological testing. Various adjustments coinciding with testing of ozone, micro and bromate may be required to determine the appropriate levels. Microbiological. Weekly coliform testing should be done on source and product waters by an approved laboratory. Some bottlers have their in-house labs approved by the state for coliform testing, but most send it to a certified laboratory. In addition to satisfying regulatory requirements, these independent results offer a check and balance against the in-house test results. Bottlers using a municipal source don’t have to do the weekly testing on the source as it is already tested by the municipality. The finished product water should be tested in-house
  15. 15. by the bottler daily. Testing may also be done more frequently in order to bracket production runs. Detailed records of the quality monitoring program tests should be maintained on-site for at least five years. These recommendations are not all encompassing for every type of facility and/or type of water produced. Bottlers should consult their equipment suppliers, regulators and/or a consultant who is experienced in the bottled water industry about the in-house quality monitoring program that is appropriate for their facility. 1. SSI REGISTRATION :- The most basic Document needed for any small scale industry in India. Once you have an SSI registration , you can avail many government facilities. Usually this is available at the District Industries Centre , just check. It is not very difficult to get this. 2. BIS Registration [ISI Mark Certificate] This is mandatory for Packaged Drinking Water. The Standard is – IS 14543. 3. POLLUCTION CONTROL CERTIFACATE. :- This is available from the Local Pollution Board Office. Simple Procedure. 4. ALL REQUIRED TEST REPORTS OF RAW AND PURE WATER. Can be had from a local Test Laboratory , just locate a Water Testing Lab ; Check at the Local Drinking Water Testing Laboratory. Just Go with your sample Water of 1 Ltr. Take sample from 2-3 locations & get it tested for Packaged Drinking Water. 5. PEST CONTROL CERTIFICATE. Approach a local pest Control guy, he will provide this. 6. CHEMIST-DEGREE AND MEDICAL CERTIFICATE. 7. MICROBIOLOGIST – DEGREE AND MEDICAL CERTIFICATE.
  16. 16. 8. MEDICAL CERTIFICATE FOR WORKERS –4. 9. REGISTRATION OF TRADEMARK. This will be very important. Approach some of the trademark consultants in your are. It is a lengthy procedure, start early. 10. DOCUMENT REGARDING OWNERSHIP/LEASE OF LAND. 11. MEMORANDUM OF ASSOCIATION OF COMPANIES/PARTNERSHIP DEED IF APPLICABLE. 12. Electrical load sanction 13. Sanction layout plan MARKETING PLAN STRATEGIES FOR SUCCESS The mission of PWP is to become Jammu premier provider of purified, safe, and affordable drinking water. PWP is dedicated to building long-term relationships with customers through quality products and customer support. The best way to achieve this, and the basis of the company’s initial marketing focus, therefore, is to promote the benefits for the home and office of buying PWP’s products. In large measure, the use of “Puro” (the Portuguese word for “pure”) within the brand name will help establish the necessary imagery of a product that is both clean and valuable. Secondarily, promotional messaging should also play up the fact that PWP is an Jammu-based company. Other bottled water product may appear from time-to-time, but why not take advantage of nationalistic sentiment? A small Jammu flag logo on the bottle would help achieve this.
  17. 17. Finally, the company will adopt creative and aggressive tactics to exclusively position its product into key target markets. For instance, by offering low pricing and / or promotional supports to a particular high profile retailer will ensure that only Puro Water appears on the shelf rather than some other brands. Often, taking less revenue (or incurring a higher cost) when dealing with a certain customer will incite that customer to agree to some sort of preferential agreement. When that customer just happens to be important (in terms of his location, large market share, reputation, etc.), then the revenue sacrifice or extra cost incurred may be very worthwhile in terms of the big picture. OurStrategicDirectionStatement,outlines ourlong-term strategy. The focus of our strategic goals over the next five years is to:  keep bills at current levels of affordability  increase the resilience and reliability of our water and wastewater services  secure and conserve water resources  anticipate and invest for growth in our region  improve the environment  mitigate and adapt to the impacts of climate change  improve our efficiency and flexibility. We are confident that we will make substantial progress toward meeting these goals. Primary keys to success are: 1. Good quality control in the factory. Customers for high purity water business have a very low tolerance threshold for flaws. 2. Fast response. In the case of most of ourcustomers, the cost of the water is not a major element in their over-all costs, but a very expensive shut-down could result due to poor or slow servicing.
  18. 18. 3. High-profile allegiances. Key to over-all company success is connected closely with success in achieving the goal of developing a dealership network of service-oriented water companies. TARGET MARKETS A number of prospective customer groups will comprise PWP’s principal target markets. The type of marketing required to effectively connect to the various groups will vary, and these differences will be noted. • Individuals; this group will be comprised of the population at large, and can only be effectively approached through mass media marketing. • Retailers; a very important target market in so far as this represents the best way to sell product to most members of the general population. Potentially, this target market group could represent the largest sales volumes. Establishing agreements with retailers will require direct sales approaches, coupled to the offering of sales commissions. • Hospitals; this sector represents an excellent public relations opportunity, since the placement of product into hospitals will prove the assertion that the Puro Water brand represents quality and safety. Establishing agreements with hospitals will require direct sales approaches, coupled to the offering of pricing discounts. • Large Businesses, Commercial Complexes, Government Offices; this will quickly become the largest target market group in terms of sales volumes. It is important to highlight the fact that these are establishments with money, they have a lot of workers, and they have a vested interest in protecting / preserving the health of their workforces. Establishing supply agreements with these customers will require direct sales approaches to key decision makers. PROMOTIONAL STRATEGIES As a general statement, the principal objective behind PWP’s ongoing promotional activities will be to introduce and reinforce the Puro Water Plant brand name to the Jammu population. Promotional activity builds familiarity, reduces inhibitions, and
  19. 19. often discourages the entry into the marketplace of new, would-be competitors. Some of the promotional activity / tactics to be employed is rather straightforward, including: • Large signage along major roadways (e.g. billboards). • Radio and newspaper ads. • Create a “buzz” in the local press during the lead-up to the establishment of the plant, and especially at the point of its “Grand Opening”. - JAMMU LINK'S • Maintaining a sizable marketing & sales budget over the long-term. Promotion activity is an ongoing process, whose results may not show in the very immediate term. After all, PWP not only wishes to induce Jammu to try the product in the near-term, the intent is for these people to become longstanding, repeat customers on a continuous basis. • Offer free trial offers, such as providing a water dispenser and initial supply of purified water at no charge. This tactic is best suited for large commercial buildings, government offices, or other potentially large volume buyers. Such free trials can entice certain prospective consumers to sign up for long-term supply deals. • Offer a discount on jars and / or jars for those customers who agree to commit to longer- term, minimum volume, supply contracts. • Pay competitive commissions to retailers, wholesalers, and brokers so that they remain motivated to sell PWP product lines. PRICING STRATEGY PWP will maintain pricing on its products that will always tend to be at, or below the prices charged by other bottlers serving the Jammu marketplace. Other elements of the company’s pricing strategy will include:  Maintain pricing consistency over the year so as to tell customers that PWP is a stable entity that is fully committed to its products.  Offer pricing discounts for those customers willing to commit to taking delivery of large volumes on a continuing, long-term basis. This will translate into a major cost savings for large volume customers, and will induce them to stay loyal.
  20. 20.  By maintaining an ultra-competitive pricing regimen, potential newcomers to the Jammu marketplace will be dissuaded from selling their bottled water products (if they are foreign-based bottlers, they will likely pay more attention to some other nation where the pricing levels and profit potential is higher). FINANCIAL ESTIMATES AND PROJECTIONS COST 0F PROJECT: Cost of project represents total of all items of outlay associated with a project which are supported by long term funds . It is the sum of outlays on the following :  Land and site development  Buildings and civil works  Plant and machinery  Miscellaneous fixed assets  Margin money for working capital  Technical know- how and engineering fees Total outlays associated with the project: 1. Land And Site Development – • Lease rate – 2,00,000 / kanal • Rent for Industrial Area – Rs 2000 / year • Boundary wall and civil works on gate etc. - 3,00,000 Total Cost - 5,02,000 /annum 2. Plant and machinery Particulars Amount(Rs) 1 Aluminium treatment tanks(3) 6,00,000 2 Reverse osmosis plant 2000 litre 9,00,000 3 Chlorination tanks made of S.steel(2) 4,60,000 4 Sand filter(1) 50,000
  21. 21. 5 Activated carbon filter 60,000 6 Micron filters(3) 80,000 7 Ultraviolet disinfectant system 72,000 8 Electronic doser for aluminium tank 68,000 9 Electronic doser for chlorine tank 60,000 10 Ozone generator 3,15,000 11 Raw and Purified water collection tank 7,00,000 12 Automatic rinsing filling and capping machine 7,50,000 13 Shrink wrapping machine for bottles 85,000 14 Misc. Tools, laboratory testing &Q.C 3,00,000 TOTAL AMOUNT 45,00,000 3. OTHER FIXED ASSETS : S.NO PARTICULARS AMOUNT 1 Cost of furniture, furnishings and official accessories 88,000 2 Cost of deep bore tube well for water reservoir 1,30,000 3 Security deposit to electricity deppt. 1,00,000 4 Preliminary and start up expenses 1,50,000 5 Delivery van and contingency 5,00,000 TOTAL AMOUNT 9,68,000 4. WORKING CAPITAL S.NO PARTICULARS AMOUNT Raw material and packagimg material(including 3.75 lakh bottles with caps) 15,00,000 Salary and wages 77,000 utilities 45,000 Recurring expenses 11,000 TOTAL AMOUNT 16,33,000 Margin money for working capital for 6 months 97,98,000
  22. 22. COST OF PROJECT: S.NO PARTICULARS AMOUNT 1 Total fixed cost 59,70,000 2 Margin money for working capital 97,98,000 Total cost of project 1,57,68,000 (1.57 crore approx.) FINANCIAL ANALYSIS COST OF PRODUCTION: S.NO PARTICULARS AMOUNT 1 Working capital for one year 1,95,96,000 2 Depreciation on plant and machinery ( @10%on 45 lakhs) 4,50,000 3 Interest on total capital investment 5,78,620 Total cost of production 2,06,24,620 TURNOVER particulars amount By sale of 45 lakh bottles ( 20 lit bottles and 250 ml glasses) 2,81,25,000 PROFIT (per annum): Turnover – Cost of production 2,81,25,000 – 2,06,24,620 = 75,00,380 /annum
  23. 23. Break Even Point : = Fixed Cost * 100 Fixed cost + annual profit = 41,89,440 * 100 41,89,440 +75,00,380 = 35.8 % PROJECTED CASH FLOW STATEMENT: Sources of funds Equity share capital 50,000 Capital investment subsidy ( plant& machinery @30%) 7,59,600 Working capital loan @14% 97,98,000 Profit before tax with int. Added back 80,79,000 Working capital int. Subsidy @3% 82,303 Term loan @14% 25,00,000 Total (A) 2,12,18,903 DISPOSITION OF FUNDS Lease for land 2,00,000 Total interest rate 30,93,440 Industrial area rent 2,000 purchase of plant and machinery 45,00,000 Working capital 97,98,000 TOTAL (B) 1,75,93,440 NET SURPLUS 36,25,463 PROJECTED BALANCE SHEET LIABILITIES Amount Equity share capital 50,000 Term loan 25,00,000 Working capital loan 97,98,000 Depreciation on plant and machinery 4,50,000 Net profit after tax 74,37,366
  24. 24. TOTAL 2,02,35,366 ASSETS Plant and machinery 45,00,000 cash 36,25,463 Margin money kept for Working capital 97,98,000 Govt. incentives 8,41,903 Land and site development 5,02,000 Other fixed assets 9,68,000 TOTAL 2,02,35,366 Industrial Incentives for the state of Jammu & Kashmir announced by Govt. Of India : • Capital investment subsidy scheme @30 % of the investment of plant machinery , subject to ceiling of Rs 3.00 Crore for manufacturing sector.(7,59,600 subsidy on plant and machinery) • Central interest subsidy scheme : An interest subsidy of 3% on the average of daily working capital loan would be provided to all new industrial units for a period of 5 years from the date of commencement. (Bottling of mineral water included under thrust industries according to J&K Industrial policy)