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Fast Food Industry in India: Growth, Trends & Key Players
- 4. INTRODUCTION TO FAST FOOD INDUSTRY • World largest growing food type. • Industry growth of fast food is 40% per year. • Foreign investment in this sector is ¼ of total investment. • Mc donalds india is the market leader in this sector.
- 5. HISTORY • The concept of fast food is closely connected with urban development. • In Ancient Rome cities sold bread and wine. • East Asian countries sold noodles. • Popular Indian food are panipuri,vada pav etc….
- 6. INTRODUCTION OF FAST FOOD • Fast food is the term given for the foods which are prepared quickly. • Fast food is prepared with low quality and served to the customer in a packed form. • Fast food are sold In road side where there is no shelter or seating. In restaurants where customers sit comfortably and eat.
- 7. ADVANTAGES OF FASTFOOD Saves TIME Cheap Delicious Attractive offers
- 9. FACTOR FOR MARKET GROWTH • People work on 24/7 basis.- No time • Youth are attracted towards the fast food. • People’s desire for fast food concept. • Double income group- increase in disposal income • Working women have increased • Expansion of supermarket and mall lead to the increase in outlet.
- 10. GROWTH DRIVES • Growth in disposable income. • Urbanization. • Youth population
- 11. ADOPTING TO INDIAN MARKET • Mc donald’s entered in India 1996 .At that time fast food is not accepted by the people. • It was really difficulty for fast food industries to introduce their product in India . • People in India is still believe in food cooked at home.
- 12. LEADING PLAYERS IN INDIA
- 13. Mc DONALD • They employ 4,47,000 people. • It has 33000 outlet in 118 countries. • The company has uniform taste of their product in all outlet. • Mc donald brand is famous all over the world for fast food.
- 14. DOMINO’S PIZZA • Dominos outlet opened in India in 1996. • 9000 outlet in 60 nations. • Dominos pizza has revenue of 30% from outlet and 70% from door delivery. • Dominos has largest network in India with 101 outlets.
- 15. Pizza Hut • It has 34000 outlets in 100 countries. • Employing more than 3,00,000 people. • Specializes only in pizza. • It has free door delivery service.
- 16. KFC • KFC is the world’s no 1 chicken. • Products are made on the motto of “crispy outside juicy inside”. • 18,000 KFC outlets operates in 115 countries in the world.
- 17. FAST FOOD MENU IN INDIA PIZZA BURGER FRENCH FRIES POPCORN CHICKEN BEVERAGES
- 18. RECENT INNOVATION COMPANY WEBSITE WEBSITE MOBILE APP BANK TIE UPS
- 19. MARKETING STRATEGIES • Promotional and Advertisement Campaigns(Coupons and discounts). • Distribution strategies of fast food chains in India(Door Delivery). The '30 Minutes' Quick Delivery Promise. • Use of Technology ( Digital interactive Television, Internet on the PC, Mobile telephony). • Premium Pricing Strategy.
- 20. TREND Marketing to children.. Value added technology services Pay via online and food is at door
- 21. MARKET SHARE OF FAST FOOD COMPANY
- 22. CHALLENGES • Social and cultural implications of Indian switching to western break fast. • Environmental friendly products cost high. • Bad to health. • Less variety of product. • Vat is more than the food consumed. • Not available in towns and rural areas.
- 23. REMEDIES TO CHALLENGES • Expanding on new product lines. • Healthy offering to health conscious consumer. • Non traditional fast food franchises. • Cash back offerings. • Festival offering. • Open new franchise in town and rural areas.