Statistical analysis between pizza hut brand and domminos

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  • We see that sales of dominos is consistently rising and that of pizza hut falling . This shows that dominos is doing better in terms of sales revenue which indicates a positive sign for dominos .and it is advisable to pizzahut to focus on sales strategy and should raise the bar of customer service level.
  • Statistical analysis between pizza hut brand and domminos

    1. 1. Presented By:- Sudipto Hizli - 70 Sony Mathews - 68 Sharon Pangeth - 64 Chaitali Dhopatkar - 16 Shad Ansari- 63 To, Prof Samir Virani
    2. 2. Index Company Profile Product Line Importance of statistical study  Research methodology Questionnaire Findings Conclusion
    3. 3. Product Line Pizzahut • Pastas • Sandwiches • Pan pizza • Thin crispy pizza • Stuffed crust pizza • Soups and Salad • Deserts • Beverage • Garlic Breads Dominos • Simple veg pizza • Regular pizza • Medium pizza • Large pizza • Cheese burst • Non-veg pizza • Garlic bread • Cheese garlic bread • Garlic Breadsticks • Chicken wings • Beverages • Deserts
    4. 4. Future Prospects • Pizza Hut is all set to undergo a change of positioning in the Indian market. The fast food retail chain plans to shift its focus from pizzas to full meals and 'treat bundles'. In the process, the group is set to change its punchline from "Good Time, Great Pizzas" to "Treat You Just Can't Beat“. Arvind Mediratta, chief marketing officer of Yum Restaurants International for the Indian subcontinent, told ET, "Treats play a significant role in our day-to-day life. • Also Pizza Hut, the flagship brand of Yum! Brands Inc, plans to launch 40 more restaurants across the country PIZZAHUT
    5. 5. •Domino's Pizza is looking at opening 150 outlets throughout the Asia-Pacific region, including 15 in Malaysia by year-end. •The company is looking for master franchise to open up its chain of food businesses in Hong Kong, Bangladesh and Sri Lanka, in where it has yet to have a presence. •Domino’s Pizza is planning to use a remote-controlled helicopter – the DomiCopter – to deliver food. Resembling a Call of Duty-style UAV, but with pizzas instead of machine guns, the DomiCopter is set to take the pizza delivery world by storm. Domino s
    6. 6. Importance of Statistical Study Whether designing new products, streamlining a production process or evaluating current vs. prospective customers, today’s business managers face greater complexities than ever before. Running a shop on instinct no longer suffices. Statistics provide managers with more confidence in dealing with uncertainty in spite of the flood of available data, enabling managers to more quickly make smarter decisions and provide more stable leadership to staff relying on them.
    7. 7. Methodology •Preparing a questionnaire of two diffferent pizza brands using different variables •Where people had to rate it on the scale of 1 to 5 •Data was collected from the people who had visited both pizzahut and domino’s •The sample size taken into consideration was 60 •The mean of all variables was calculated and was further considered for the statistical study.
    8. 8. Limitations •Non probabilistic technique of “convenience sampling” has been used which can skew the analysis. •The sample size has not been statistically computed but is chosen on discretion of the group. •It is assumed that sample represents the population.
    9. 9. Questionnaire SR NO. VARIABLES PIZZAHUT DOMINOS 1. PIZZA 2. DESERTS 3. BEVERAGES 4. AMBIENCE 5. QUANTITY 6. VALUE FOR MONEY 7. BRAND LOYALTY 8. OUTLETS 9. CUSTOMER SERVICE 10. VARIETY IN MENU
    10. 10. Mean Median Mode Standard Deviation Karl Pearson’s coefficient of correlation Correlation between Quantity and value for money PIZZA 24 6 4 12.62933094 DESERTS 12.62933094 BEVERAGES 24 6 4 11.66190379 AMBIENCE 24 10 3 13.17193987 QUANTITY 24 5 4 14.43952908 0.723 VALUE FOR MONEY 28 6 4 13.80217374 BRAND LOYALTY 24 4 3 16.77796174 OUTLETS 24 1 4 15.93737745 CUSTOMER 24 6 3 0.819 Findings :- Pizza Hut
    11. 11. Mean Median Mode Standard Deviation Karl Pearson’s coefficient of correlation Correlation between Quantity and value for money PIZZA 12 8 3 12.24744871 DESERTS 12 16 3 9.486832981 BEVERAGES 12 16 3 11.42365966 AMBIENCE 12 4 3 14.2126704 QUANTITY 12 8 3 13.36038922 0.845 VALUE FOR MONEY 10 9 3 10.12422837 BRAND LOYALTY 12 14 2 11.89537725 OUTLETS 14 18 2 13.26649916 CUSTOMER SERVICE 12 8 2 9.486832981 0.87 Variety in Menu 12 13 3 10.83974169 Findings :- Dominos Pizza
    12. 12. CORRELATION BETWEEN QUANTITY AND VALUE FOR MONEY PIZZA HUT - 0.72332 DOMINOS - 0.84465 INTERPRETATION : With both having a + relation, Dominos have a higher value thus we can conclude than there is a strong relation with the quantity offered by these outlets to which customers rate them as value for money. DOMINO’S - 1 PIZZA HUT - 0
    13. 13. Pearsons Correlation between customer service and variety in menu Pizza Hut - 0.8193 Dominos - 0.8703 Interpretation: DOMINOS having a higher + relation, we can conclude that customer service and variety in menu are two main factors which goes hand to hand ,essential to win hearts of customers. DOMINO’S - 1 PIZZA HUT - 0
    14. 14. Brand loyalty Bar diagram 0 5 10 15 20 25 30 1 Brand loyalty of Pizzahut Brand loyaty of Dominos Interpretation :With the above representation, customers of PIZZZA HUT have greater Brand loyalty compared to DOMINOS. DOMINO’S - 0 PIZZA HUT - 1
    15. 15. Availability 0% 0% 63% 27% 10% Outlet Pie-chart of Pizzahut 1 2 3 4 5 26% 40% 34% 0% 0% Outlet Pie-chart of Dominos 1 2 3 4 5 Interpretation: With over a quarter % of people stating the availability of PIZZA HUT is much higher than DOMINOS DOMINO’S - 0 PIZZA HUT - 1
    16. 16. Ogive relation between Dominos and Pizza Hut -Ambience 0 10 20 30 40 50 60 70 1 2 3 4 5 DOMINOS Less than Ogive More than Ogive
    17. 17. PIZZA HUT 0 10 20 30 40 50 60 70 1 2 3 4 5 Less than More than Interpretation: Comparing both the ogives, Dominos have a higher central tendency than Pizza hut , while Pizza Hut has a higher satisfying customer with its ambience DOMINO’S - 0 PIZZA HUT - 1
    18. 18. 0 1000 2000 3000 4000 5000 6000 7000 8000 2007 2008 2009 2010 2011 Rs.Inmillion Sales Chart Dominos Pizzahut
    19. 19. CONCLUSION • With the statistical equations and methods applied to the raw data collected from the sample, Pizza Hut has outrun Dominos with a high score of 3 out of 5. • So we suggest Dominos should work on building its Brand Loyalty, Availability and Ambience . • While Pizza Hut must continue with its good image ,and work on its sales strategy.
    20. 20. THANK YOU

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