past and present about pizza hut and the future strategies

1. TOPIC:- PIZZA HUT
Group Members : Aman Kapoor (144)
Pritesh Chauhan (112)
Avinash Avachar (104)
Sandip Kavde (142)
Shweta Kamble (141)
Submitted To : Prof.

2. INDEX
 INTRODUCTION
 LOGOS
 HISTORY
 OBJECTIVE
 MISSION
 VISION
 PRODUCT LINE
 4P‟s AND STRATEGY
 PORTERS FIVE FORCE MODEL
 CONCLUSION
 REFRENCES

3. INTRODUCTION
Pizza Hut is an American restaurant chain and
international Franchise that offers different styles of pizza along
with side dishes including salad, pasta, buffalo
wings, breadsticks, and garlic bread.
Corporately known as Pizza Hut, Inc., it is a subsidiary
of Yum! Brands, Inc., the world's largest restaurant company.
As of 2012, there were more than 6,000 Pizza Hut
restaurants in the United States, and more than 5,139 store
locations in 94 other countries and territories around the world.

4. LOGOS
1958-1967
1967-1999
1999-PRESENT

5. HISTORY
Pizza Hut was founded on June 15, 1958 by
brothers Dan and Frank Carney in their hometown of
Wichita, Kansas. When a friend suggested opening a
pizza parlor—then a rarity—they agreed that the idea
could prove successful, and they borrowed $600
from their mother to start a business with partner
John Bender. Renting a small building at 503 South
Bluff in downtown Wichita and purchasing
secondhand equipment to make pizzas, the Carneys
and Bender opened the first Pizza Hut restaurant; on
opening night, they gave pizza away to encourage
community interest. A year later, in 1959, Pizza Hut
was incorporated in Kansas, and Dick Hassur
opened the first franchise unit in Topeka.

6. OBJECTIVE
 Our goal is to reach 85% recognition of the
new product in our target market.
 As with all businesses, the most important
goal of a company is to increase revenue and
profits.
 Customer satisfaction is for most.
 Practice what we preach: integrity, ethics and
open communication.

7. MISSION
“To be the best pizza for every pizza occasion”
“ Alone we are delicious, Together we are YUM!”
We are P.E.A.R.L.S
PASSION for excellence in Doing everything.
EXECUTE with positive energy and need.
ACCOUNTABLE for growth in customer satisfaction.
RECOGNIZE the achievement of others and have fun doing it.
LISTEN and more importantly, respond to the voice of the
customer.

8. VISION
 To make the people know that for all the eating
items they desire to eat can be made available in
minimum time without our effort excluding money.
 To improve the well being of our customers,
community and people connected to our
enterprise. “RUN GREAT RESTURANTS”

9. PRODUCT LINE
PRODUCT
LINE
PIZZAS APPETIZERS
BEVERAGES
SOUPS
&PASTAS
DESSERTS

10. VEG & NON-VEG
FAVOURTIE SIGNATURE SUPREMECLASSIC

11. VEG
FAVOURITE CLASSIC SIGNATURE
SUPREME
SIMPLY
VEG
VEGGIE
CRUNCH
SPICY
VEGGIE
Tandoori
Paneer
Veggie
Lovers
Country
Feast
Paneer
Makhani
Paneer El
Rancho
Veggie
Supreme
Exotica
MARGHERITA

12. NON-VEG
CLASSIC FAVOURITE SIGNATURE SUPREME
Zesty
Chicken
Chicken
Delight
Fiery
Chicken
Corn „N‟
Chicken
Chick „N‟
Chicken
Chicken
Italia
Chicken
Tikka
Kadai
Chicken
Chicken
Supreme
Pepperoni

13. SOFT DRINKS
Pepsi
7 up
Mountain dew
Coca-Cola
Fanta
Sprite
Aquafinna

14. SALADS AND BEVERAGES
MASALA
LEMONADE GREEN APPLE
MOJITO

15. APPETIZERS AND PASTAS
GARLIC BREAD
GARLIC BREAD
SPICY SUPREME
CHEESE GARLIC
EXOTIC GARLIC
BREAD
VEG BAKED PASTA NON-VEG BAKED PASTA

16. SOUPS
FRESH
GARDEN
TOMATO
MINESTRONE

17. DESSERTS
CHOCO MOUSE
CHOCOLATE CAKE
MINI CHEESE
CAKE PLATTER
CHOCO CHIP COOKIE
SUNDAE

18. PODUCT STRATEGY
Product
Features
Product Style
Services
Differentiation
Product
Quality

19. PRICING STRATEGY
 Follows “PRICE SKIMMING” strategy for its
new products.
 Follows “ONE-PRICE” strategy.
 Follows “VALUE PRICING” strategy.

20. PROMOTION STRATEGY
Advertising
Personal
selling
Sales
promotion

21. PLACE STRATEGY
 Pizza Hut always follows the strategy of
“THINK GLOBAL, ACT LOCAL”.
 Pizza Hut conducts a survey to know about
the Geographic conditions, Political
conditions, Legal framework and Commercial
practices.

22. PORTER’S FIVE FORCE MODEL
POTENTIAL
ENTRANTS
THREAT OF
SUPPLIERS
BARGAINING
POWER
THREAT OF
SUBSTITUTES
THREAT OF
BUYERS
BARGAINING
POWER
RIVALRY
AMONG
EXISTING
PLAYERS

23. CONCLUSION
Pizza Hut has many targets which it has
achieve in a given period of time. The time-
period is mostly a year. Therefore, in order to
fulfill the targets different strategies are
adopted by Pizza Hut. It can be concluded
that these strategies have been successful
and there is flexibility in the strategies, as
they can be changed with the changes in the
market conditions as well as the targets.

24. REFERENCES
www.businessplanmyway.com
www.scribd.com
www.wikipedia.org
www.reference.com