1. Applied
Excellence
Increasing Worker Productivity
with ECM & Collaborative PM
on the iPad, iPhone & Android
Phones
Mike
Mahon,
CEO
&
President,
mike@ziaconsul=ng.com
Office:
303.443.4004
x203
Cell:
720.289.7424
Cengiz
Sa=r,
Manager
CM
Products
&
Strategy
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been
corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then
insert it again.
Cengiz_Sa=r@us.ibm.com
IBM
Enterprise
Content
Management
4. The context of content management today
PaDerns
Challenges
SoluBon
• Informa=on
is
immediate
• Content
access
anywhere
• Mobile
social
and
content-‐
• Collabora=ve,
• Access
and
security
centric
apps
(CMIS)
ad-‐hoc
processes
• Workflows
&
business
process
• Content
management
• Work
is
knowledge
intensive
• Content
reuse
/
repurposing
• Web
content
management
• Content
is
essen=al
for
decision
• Archival
&
records
• Mobile
content
access
making
management
• Messaging,
file
management
• Outcomes
are
sustained
• Federated
searching
• Comprehensive
document
• Relies
on
smart
people
• Content
lifecycles
&
single
management
sourcing
• Social
collabora=on
• Office
collabora=on
KEY:
Content
awareness
KEY:
Dynamic,
cross-‐ KEY:
Integrated
solu=ons
to
and
ac=on
measured
in
enterprise
access,
enable
swii,
collabora=ve
hours
to
minutes
management
and
control
outcomes
5. Global business is becoming more social
“Social
content
….
is
the
fastest-‐growing
category
of
new
content
in
the
enterprise.”
Which Web Technologies Are Being Adopted By Your Company
—
Gartner
64%
Source: Information Week - The Growth Imperative, September, 2010
Solve
problems
in
the
workplace
through
experience-‐
based
advice;
stay
current
and
learn
what
my
peers
know.
55%
Make
beker
decisions
based
on
insights
from
like-‐
41.8% CAGR
2008-2013
minded
professionals.1
Source: IDC, August 2009
Sources: 1. Toolbox.com/PJA Social Media Index, August 2010. 2. Wikipedia, December 2010. http://en.wikipedia.org/wiki/
List_of_countries_by_population
6. Benefits of the social transformation
People are transforming the way they interact and the way they work, driving real business results:
69%
Of workers report their companies have
gained measurable business benefits,including:
– More innovative products and services
– More effective marketing
– Better access to knowledge
– Lower cost of doing business
– Higher revenues1
“Social
media
has
shi.ed
control
of
the
corporate
message
away
from
the
organiza8on
and
towards
Burson-‐Marsteller
consumers
and
other
stakeholders,
and
running
“The
Global
Social
away
and
hiding
is
no
longer
the
safe
op8on.”
Media
Check-‐up,”
February
2010
Source: 1. “How companies are benefiting from Web 2.0”: McKinsey Global Survey Results, September 2009
7. Challenges of social business + enterprise content
Social
content
has
introduced
new
challenges
around
managing
informa=on
Organizations: paralyzed by security and
governance concerns
Human resources: difficulty increasing worker
effectiveness
Product development: problems managing and
repurposing unstructured content
Marketing: challenged with locating subject
matter experts
8. Intersection of social and content
It
is
about
the
people,
content,
the
work
they
do,
and
how
others
leverage
it
Improve the strength and speed of
connecting people with content
Enable the right business processes with
real-time collaboration capabilities in
context
Nurture adaptive and participatory
communities
Provide new, efficient and cost-effective
ways for people to create high value
content
9. The business value of social content
Connect the right subject matter experts with content producers and consumers
Leverage the right knowledge and skills, quickly responding to market changes with
relevant and accurate information
Mitigate risk by proactively managing and governing information, and intuitively
extending social and collaborative content to broader enterprise content services
Leverage and extend existing investments in web, email and related applications,
providing high ROI
The results:
– Lower costs
– Better insights
– Improved productivity
– Better decision making
– Improved customer satisfaction
10. IBM Social Content Management, a different
and Smarter Approach
Aier
Social
Content
Iden8fy
what
content
maJers,
why,
and
to
whom,
then
apply
the
right
content
solu8on
People
Centric
ECM,
Evolving
and
Extending
All
content
is
equal;
focus
was
on
crea8ng
an
Open
and
collabora8ve
infrastructure
to
store
and
manage
everything
Document
Centric
Community
oriented
Infrastructure
and
Centralized
Content
relevance…
user
tags
&
ra8ngs
Ad-‐hoc
Collabora=on
Metadata
oriented
Inside
&
Outside
the
firewall
Inside
the
firewall
11. By 2011, the world will be 10x more instrumented then it was in 2006.
Internet connected devices will leap from 500M à 1 Trillion.
1,800
10x"
1,600
growth in"
1,400 5 years
1,200 RFID,
Exabytes
Digital TV,
1,000
MP3 players,
800 Smart Phones/Devices,
Digital Cameras, VoIP,
600
Medical imaging, Laptops,
smart meters, multi-player games,
400
Satellite images, GPS, ATMs, Scanners,
Sensors, Digital radio, DLP theaters, Telematics ,
200 Peer-to-peer, Email, Instant messaging, Videoconferencing,
CAD/CAM, Toys, Industrial machines, Security systems, Appliances
0
2005 2006 2007 2008 2009 2010 2011
Approximately 70% of the digital universe is created by individuals, but enterprises are
responsible for 85% of the security, privacy, reliability, and compliance.
12. The Role of CMIS in Social Content Management
Using Content Management Interoperability Services (CMIS) to enable applications
Reduce Costs and Risks
Reduces the cost and complexity of building ECM based
applications -- unlocking content customer’s already have
Decouples Web services and content from the content
management repository, enabling customers to manage content
independently
Cut Costs and Dramatically simplifies application development of common Web
services and Web 2.0 interfaces
Improve
Employee Increase Productivity
Productivity Makes finding and accessing content easier
Unlocks the full value of content
Reduces development time to integration applications with ECM
Sources
Grows the ISV and developer community that provide critical
customer solutions to complex business problems
