ECM Mythbusters!! Exposing the real weaknesses and strengths of web         and enterprise technology products            ...
Real Story Group: What We DoAnalyzeweaknesses andstrengths of thetools....andvendorsAdvise on successfultechnology selecti...
What Independence Means To UsCopyright © 2011 Real Story Group   3   www.realstorygroup.com
Mythbusters?                                        Source: geekologie.comCopyright © 2011 Real Story Group   4           ...
Myth    •  Myth #1:           We are a market leader in this space.Copyright © 2011 Real Story Group   5      www.realstor...
Do NOT assumethat there is a BEST vendor/product                                    GEEKS   MYSTICS                       ...
Myth    •  Myth #2:         We experienced 100% YOY growth.Copyright © 2011 Real Story Group   7   www.realstorygroup.com
Document                                                                                                        Autonomy  ...
Myth    •  Myth #3:                    Our product is extremely flexible                    and highly extensible.      • ...
Products vs. Platforms                                         Costly    Platforms                       Functionally Rich...
Myth    •  Myth #5:                    Here s a demo of our product                    that is exactly the solution       ...
Running a demo  •  Make sure your team is represented  •  Beware of the canned demos  •  Demo your scenarios  •  Each vend...
Myth    •  Myth #6:                    It usually take 4-6 weeks                    to get you up and running.Copyright © ...
Implementation Project Timeline/Phases                                            •  Hardware/ Software setup             ...
Project Timeline  •  Phased approach almost always better than big-bang  •  Core services followed by strategic on-boardin...
Myth    •  Myth #7:                    You won t need a developer.Copyright © 2011 Real Story Group   16       www.realsto...
Development             Your ECM system is an application   EASIER                      –         Configuration           ...
Myth    •  Myth #8:             Our open source / cloud / SaaS model is             dramatically cheaper than             ...
Cheaper?                  Comp                                                         PriceVendor           Company      ...
Myth    •  Myth #9:                         24/7/365 global supportCopyright © 2011 Real Story Group    20            www....
ECM Worldwide                                        Oracle                          Microsoft                            ...
Myth    •  Myth #10:                      Our migration scripts will easily                      move all of your content ...
Do NOT assume you are JUST purchasingsoftware •  The real costs are in services •  Integration and professional service ne...
Thank you  Get a free sample of the research reports:!  http://realstorygroup.com/Sample/  Purchase the report now:  http:...
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Ecm mythbusters the_real_story_behind_vendor_marketing

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Ecm mythbusters the_real_story_behind_vendor_marketing

  1. 1. ECM Mythbusters!! Exposing the real weaknesses and strengths of web and enterprise technology products Alan Pelz-Sharpe Tony Byrne Jarrod Gingras Analysts, Real Story Group
  2. 2. Real Story Group: What We DoAnalyzeweaknesses andstrengths of thetools....andvendorsAdvise on successfultechnology selectionCopyright © 2011 Real Story Group www.realstorygroup.com
  3. 3. What Independence Means To UsCopyright © 2011 Real Story Group 3 www.realstorygroup.com
  4. 4. Mythbusters? Source: geekologie.comCopyright © 2011 Real Story Group 4 www.realstorygroup.com
  5. 5. Myth •  Myth #1: We are a market leader in this space.Copyright © 2011 Real Story Group 5 www.realstorygroup.com
  6. 6. Do NOT assumethat there is a BEST vendor/product GEEKS MYSTICS LOSERS POSERSCopyright © 2011 Real Story Group 6 www.realstorygroup.com
  7. 7. Myth •  Myth #2: We experienced 100% YOY growth.Copyright © 2011 Real Story Group 7 www.realstorygroup.com
  8. 8. Document Autonomy Management CROSS-CHECK 2011 OpenText IBM Alfresco Perceptive Fabasoft Oracle Nuxeo (Lexmark) Microsoft VENDOR SIZE KnowledgeTree EMC SpringCM Saperion Hyland EVER FileBound Xerox DocuWare Formtek HP FOCUS ON DM Laserfiche Xythos Westbrook Objective PitneyCopyright © 2011 REAL STORY GROUP Bowes realstorygroup.comCopyright © 2011 Real Story Group www.realstorygroup.com
  9. 9. Myth •  Myth #3: Our product is extremely flexible and highly extensible. •  Myth #4: That functionality is basically out of the box.Copyright © 2011 Real Story Group 9 www.realstorygroup.com
  10. 10. Products vs. Platforms Costly Platforms Functionally Rich Products Complex More Less Time to Deploy Most enterprises overbuy…Copyright © 2011 Real Story Group 10 www.realstorygroup.com
  11. 11. Myth •  Myth #5: Here s a demo of our product that is exactly the solution you re looking for.Copyright © 2011 Real Story Group 11 www.realstorygroup.com
  12. 12. Running a demo •  Make sure your team is represented •  Beware of the canned demos •  Demo your scenarios •  Each vendor should demo same scenarios •  Ask the tough questions –  Especially around pricingCopyright © 2011 Real Story Group www.realstorygroup.com
  13. 13. Myth •  Myth #6: It usually take 4-6 weeks to get you up and running.Copyright © 2011 Real Story Group 13 www.realstorygroup.com
  14. 14. Implementation Project Timeline/Phases •  Hardware/ Software setup •  Team formation Project Planning •  Project plan and schedule •  Requirement documentation Requirement •  Functional specifications documentation Specs & •  Test strategy definition Analysis •  Component, use case, sequence diagram design •  Data model, UI, custom report definition Design •  Identification of re-usable components •  Coding Build and Unit •  Unit testing Testing •  Integration testing Integration & •  Systems testing Systems Testing •  Perform acceptance testing Acceptance •  Close reported issues TestingCopyright © 2011 Real Story Group 14 www.realstorygroup.com
  15. 15. Project Timeline •  Phased approach almost always better than big-bang •  Core services followed by strategic on-boarding of departmentsCopyright © 2011 Real Story Group 15 www.realstorygroup.com
  16. 16. Myth •  Myth #7: You won t need a developer.Copyright © 2011 Real Story Group 16 www.realstorygroup.com
  17. 17. Development Your ECM system is an application EASIER –  Configuration •  Easiest = browser-based •  Sometimes modifying text files –  Customization •  Usually a script interface into an API You break it, –  Extension you own it HARDER •  Writing custom objects –  Integration •  Connecting to other systemsCopyright © 2011 Real Story Group www.realstorygroup.com
  18. 18. Myth •  Myth #8: Our open source / cloud / SaaS model is dramatically cheaper than traditional licensed products.Copyright © 2011 Real Story Group 18 www.realstorygroup.com
  19. 19. Cheaper? Comp PriceVendor Company 1st year Content 5 yr summed Risk license fees Implementation Migration Training Hosting Recurring Upgrade investmentVendor A $120 $106 $50 $12 $27 $24 $100 $619Vendor B $103 $86 $50 $15 $24 $103 $0 $786Vendor C $114 $306 $50 $25 $27 $16 $100 $808 Always do 5 year cost analysis Get clear agreements on support vs. customization Copyright © 2011 Real Story Group 19 www.realstorygroup.com
  20. 20. Myth •  Myth #9: 24/7/365 global supportCopyright © 2011 Real Story Group 20 www.realstorygroup.com
  21. 21. ECM Worldwide Oracle Microsoft IBM HP Xerox OpenText Autonomy Alfresco Saperion Fabasoft Nuxeo EVER Newgen SpringCM Hyland Infogrid Objective KnowledgeTreeCopyright © 2011 Real Story Group www.realstorygroup.com
  22. 22. Myth •  Myth #10: Our migration scripts will easily move all of your content to the new repository.Copyright © 2011 Real Story Group 22 www.realstorygroup.com
  23. 23. Do NOT assume you are JUST purchasingsoftware •  The real costs are in services •  Integration and professional service needs -------------------------------------- •  Best Practice: Budget 2x to 8x for consulting, customization, integration, migration.Copyright © 2011 Real Story Group www.realstorygroup.com
  24. 24. Thank you Get a free sample of the research reports:! http://realstorygroup.com/Sample/ Purchase the report now: http://www.realstorygroup.com/Purchase/ Learn about our Premium Subscription options: http://www.realstorygroup.com/Subscribe/ Contact us for more information: –  info@realstorygroup.com –  Twitter: @realstorygroup –  + 1 800 325 6190 (USA) + 44 (0) 20 3318 1911 (UK) + 1 617 340 6464 (Intl) @jarrodgingras jgingras@realstorygroup.comCopyright © 2011 Real Story Group www.realstorygroup.com

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