Moving Print To Tablets:  9 Simple Design DecisionsTo Help You Increase Usability                      BART DE PELSMAEKER ...
Bart De Pelsmaekertech guy, design lover, visually wiredheading up the software group at AgfaGraphicsenjoy building awesom...
Moving Print To Tablets:  9 Simple Design DecisionsTo Help You Increase Usability                      BART DE PELSMAEKER ...
an exciting new mix         of      design +    functionality                      4
Print               readability        beauty in lay-out                always on always within arm-reachnon-obtrusive adv...
Print               readability        beauty in lay-out                always on always within arm-reachnon-obtrusive adv...
Print               readability        beauty in lay-out                always on always within arm-reachnon-obtrusive adv...
efficiency, focus and      substance         vs  bells & whistles                        •8
core user experience     is enjoyable       reading    readingreading                 •9
we’re shifting to anexperience economy where an experience is becoming the primary   economic offering                    ...
•11
offering our readers a better experience                                       •12
Win Your Readers       in  9 Easy Steps            BART DE PELSMAEKER                                 13
a good typeface goes a long way* from Virgin Holidays      * from PROJECT   14
repetitive finger strain* from La Libération                      15
advertising can be obtrusive (once again)* from Le Figaro                            16
horizontal and/or vertical?         * from Wired         17
keep your navigation human = simple* from Vlerick Magazine    * from Men’s Health                                         ...
how far to take print,web or other paradigms?    * from Die Welt   * from LeParisien   * from AP   19
judging by its ...* from ELLE UK...print   ...in the kiosk...   ...to buy additional issues...   20
once people are readingmake sure thatit works                           •21
• don’t beat the print paradigm to death                  be different, be yourselves                  let your brand stan...
BartDe Pelsmaeker bart.depelsmaeker@gmail.com bart@depelsmaeker.net bart.depelsmaeker@agfa.com          http://bartdp.me  ...
pictures•Maveric2003      •http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/•Library Of Congress  ...
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The tech behind_publishing_platforms_for_mobile_publishing_de_pelsmaeker

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The tech behind_publishing_platforms_for_mobile_publishing_de_pelsmaeker

  1. 1. Moving Print To Tablets: 9 Simple Design DecisionsTo Help You Increase Usability BART DE PELSMAEKER 1
  2. 2. Bart De Pelsmaekertech guy, design lover, visually wiredheading up the software group at AgfaGraphicsenjoy building awesome ideas intoproducts, matching creativity withfunctionalityresiding in Brussels with my better halfand our two young tomcats 2
  3. 3. Moving Print To Tablets: 9 Simple Design DecisionsTo Help You Increase Usability BART DE PELSMAEKER 3
  4. 4. an exciting new mix of design + functionality 4
  5. 5. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising an exciting new mix of design + functionality 5
  6. 6. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising Web an exciting new mix world-wide rich multi-media of interaction design + search social media functionality analytics 6
  7. 7. Print readability beauty in lay-out always on always within arm-reachnon-obtrusive advertising Web an exciting new mix world-wide rich multi-media of interaction design + search social media functionality analytics Mobile location-aware motion control truly personal 7
  8. 8. efficiency, focus and substance vs bells & whistles •8
  9. 9. core user experience is enjoyable reading readingreading •9
  10. 10. we’re shifting to anexperience economy where an experience is becoming the primary economic offering •10
  11. 11. •11
  12. 12. offering our readers a better experience •12
  13. 13. Win Your Readers in 9 Easy Steps BART DE PELSMAEKER 13
  14. 14. a good typeface goes a long way* from Virgin Holidays * from PROJECT 14
  15. 15. repetitive finger strain* from La Libération 15
  16. 16. advertising can be obtrusive (once again)* from Le Figaro 16
  17. 17. horizontal and/or vertical? * from Wired 17
  18. 18. keep your navigation human = simple* from Vlerick Magazine * from Men’s Health 18
  19. 19. how far to take print,web or other paradigms? * from Die Welt * from LeParisien * from AP 19
  20. 20. judging by its ...* from ELLE UK...print ...in the kiosk... ...to buy additional issues... 20
  21. 21. once people are readingmake sure thatit works •21
  22. 22. • don’t beat the print paradigm to death be different, be yourselves let your brand stand out •22
  23. 23. BartDe Pelsmaeker bart.depelsmaeker@gmail.com bart@depelsmaeker.net bart.depelsmaeker@agfa.com http://bartdp.me http://bartdp.com bdepelsmaeker @bartdp bartdepelsmaeker * social media icons by TheG-Force 23
  24. 24. pictures•Maveric2003 •http://www.flickr.com/photos/maveric2003/26993725/sizes/l/in/photostream/•Library Of Congress •http://www.flickr.com/photos/library_of_congress/4483939447/sizes/o/in/photostream/•Telstar •http://www.flickr.com/photos/telstar/58142620/in/set-1258403/#/•Jurvetson •http://www.flickr.com/photos/jurvetson/162538233/•V&A Steamworks •http://www.flickr.com/photos/32482342@N05/4993529299/sizes/o/in/photostream/• With permission from•James Yeung •http://www.flickr.com/photos/jamesyeung/3364886212/sizes/l/in/photostream/•Katherine Lynn •http://www.flickr.com/photos/kgregory/500456103/sizes/o/in/photostream/•ItCouldBeYou (Natalie) •http://www.flickr.com/photos/nattytude/4324333756/sizes/l/in/photostream/•Moonjazz •http://www.flickr.com/photos/moonjazz/5002623036/sizes/l/in/photostream/•Kai_g •http://www.flickr.com/photos/kai_g/274982782/sizes/o/in/photostream/ •24

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