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2009                                   Whitepaper                              Future of m-Commerce                       ...
Whitepaper                  Future of m Commerce                                                         m-CommercePreface...
Whitepaper                      Future of m-CommerceFeatures of Mobile Commerce                                           ...
Whitepaper                Future of m Commerce                                                      m-CommerceSpecific Adv...
Whitepaper                 Future of m Commerce                                                        m-CommerceM – Comme...
Whitepaper         Future of m Commerce                                             m-Commerce    Payment Mechanisms for u...
Whitepaper              Future of m-CommerceHarnessing m- commerce potential           m- In India, m-commerce is in its i...
Whitepaper                      Future of m Commerce                                                                   m-C...
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Feature Of Mobile Commerce

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Feature Of Mobile Commerce

  1. 1. 2009 Whitepaper Future of m-Commerce www.binarymantrasystems.comwww.binarymantrasystems.com
  2. 2. Whitepaper Future of m Commerce m-CommercePreface Although E- commerce has influenced theMobile Commerce has gained increasing global environment, many firms areacceptance amongst various sections of the continuously looking for new technologies,society in last few applications andyears. The reasons infrastructures wherefor its growth can The need for mobility seems to be the such innovations canbe traced back to driving force behind Mobile Commerce. bring more profits ptechnological and and attract moredemographical M-commerce = E commerce E-commerce + Wireless customers. Onedevelopments that Web innovativehave influenced environment,many aspects of involving mobilethe socio-cultural computing andbehavior in today’s world. Mobile services wireless technology is related to Mobilehave registered impressive growth in Commerce, which has become a new areapreceding years and m-commerce is slowly mmerce of interest for today’s firms. M-commerce is Mbut surely showing signs of a healthy wing a new concept and is an innovation of thegrowth. electronic market. It is creating entirely new opportunities for mobile devices and services. 1. E-business & M-business offer business common services in some areas while also unique in few others. 2. E-commerce & m-commerce offer commerce similar and also unique services not possible by other mode. Mobile Electronic • “Anytime and anywhere access” to • Anytime access to business processes business processes managed by managed by computer-mediated computer computer-mediated networks networks. networks • Access takes place using mobile • Access to such networks is stationary communication networks, making the and therefore, not available availability of these services independent of the geographic location independent of the geographic location of the user. 2
  3. 3. Whitepaper Future of m-CommerceFeatures of Mobile Commerce Simple Authentication Devices like SIM, PIN are effective Instant Ubiquity connectivity Always-on feature, Services available hence convenient anywhere M- commerce Localization Immediacy Localized Content and Services available Services anytime Ubiquity - It means that the user can avail of services and carry out transactions largely independent of his current geographic location. Immediacy – It provides real-time availability of services. Localization - Location based services such as GPS, allow companies to offer goods and services to the user specific to his current location. Instant connectivity - This feature brings convenience to the user, due to introduction of services like GPRS which keeps users always in touch and connected. Simple authentication - Mobile telecommunication devices function with an electronic chip called SIM, which is easily identifiable. This in combination with an individual Personal Identification Number (PIN) makes the authentication process simple. 3
  4. 4. Whitepaper Future of m Commerce m-CommerceSpecific Advantages of Mobile Commerce Context-specific services - Mobile Commerce makes it possible to offer location based services, which are specific to a given context (e.g. time of the day, location and the interests of the user). Time-critical situations - The ubiquity and immediacy of Mobile Commerce allows tthe user to perform urgent tasks in an efficient manner, irrespective of his current geographic location. Spontaneous decisions and need - Spontaneous needs are not externally triggered and generally involve decisions that do not require a very careful consideration, e.g. purchase decisions involving small amounts of money. volving Efficiency increase - Mobile Commerce helps increase the productivity of the workforce by increasing the efficiency of their daily routines. Time pressured consumers Time-pressured (employees) can use ‘dead spots’ in the day, e.g. during the daily travel to and from workplace, more effectively. Context Time Critical Specific Situations Services handled better Spontaneous Efficiency Decisions taken Increase 4
  5. 5. Whitepaper Future of m Commerce m-CommerceM – Commerce Services and Applications M - Banking M- M - Shopping Mobile Entertainment Commerce Services M- M- Information Marketing ServicesType of Mobile Applications Category ExamplesMobile Financial Applications B2C,B2B Banking, brokerage and mobile paymentsMobile Advertising B2C Sending user-specific and location- -specific advertisementsMobile Office B2C Working from traffic jams, conferences, etcMobile Inventory B2B,B2C Location tracking of goods, people, etcManagementWireless Data Center B2B,B2C Information downloaded by mobile users / vendorsMobile Entertainment B2C Video on demand and other servicesMobile Distance Education B2C Taking a class using streaming audio and videoWireless Reengineering B2C,B2B Improvement of Business ServicesProduct Shopping B2C,B2B Ordering items by a mobile device 5
  6. 6. Whitepaper Future of m Commerce m-Commerce Payment Mechanisms for utilizing Mobile Services Payment Payment Payment Payment by Mobile by credit against by prepaid premium payment card invoice card SMSChallenges to M - Commerce Security Business Bandwidth • GSM provides a • Companies need • As bandwidth relatively secure to integrate demand connection capabilities in both increases,service through the PIN telecommunicatio providers may when turning on ns and information have to face the handset. systems problem of • But more is bandwidth scarcity expected in the field of security,like smart cards 6
  7. 7. Whitepaper Future of m-CommerceHarnessing m- commerce potential m- In India, m-commerce is in its initial stages and its advantages will soon be realized. M- commerce revolution will take the country by storm since statistics are on our side. Another encouraging trend is that the Indian consumer is fast maturing and is open to new ideas. Some key points: About 2 percent of Indians, which is 20 million people, have a per capita income exceeding $13,000 — a number greater than the populations of Malaysia and Singapore put together. Customers surfing the Internet through their mobile phones will have to pay an access charge of only Rs 0.42 per minute. These trends suggest that a fertile ground for m-commerce already exists in India and its revolution seems inevitable.Way-Way- Ahead The mobile Internet channel has opened up new possibilities. There is a big gap between technology’s capabilities and the consumer’s expectations. But, the good news is that problem areas like slow transmission speeds and high costs are being addressed by operators and equipment manufacturers. M- Commerce players need to improve the user interface soon and implement innovative pricing structures. Despite the initial frustrations of the users, consumers envision that once the glitches are worked out, mobile applications will become an integral part of their daily lives.References 1. http://www.hipc.org 2. http://www.cacci.org 3. http://www.isg.rhul.ac.uk 7
  8. 8. Whitepaper Future of m Commerce m-Commerce iPhone Symbian Windows Binary Mobile Services Android BlackBerryBinary Mantra SystemsMobile Applications | Health Care Solutions | IT ConsultingIndia: 85, Akanksha, Mahatma Society, Kothrud, Pune, Maharashtra India 411038UK: 109 Admiralty Close, West Drayton, Middlesex, UB7 9NJ, United KingdomE-mail: info@binarymantrasystems.com | Website www.binarymantrasystems.com Website: 8

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