Understanding the Options: A review of cloud services and solutions available to publishers (Ted Hill)

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Ted Hill of THA Consulting will break down the different types of cloud-based offerings available to the publishing industry. He'll help you understand the breadth and depth of services available and what you need to know when looking for the right solution.

Technology Business

Understanding the Options:
A review of cloud services and
solutions available to publishers

Book Publishing in the Cloud
July 26, 2012
NYC

Who I am/what I do

 Business development consultant
 30 years publishing experience
 Business application of new technologies
 Launched dozens of new business
initiatives
 Raw startups to large corporations

SaaS, IaaS & PaaS

Software as a
Service

Platform as a Infrastructure
Service as a Service

Software as a service & hosted solutions

Enterprise

Publishing Specific Intelligence, Marketing, Commerce

Enterprise software solutions

 Business-oriented tools
 Applications include:
 Billing systems
 Customer relationship management
 Enterprise resource planning
 Financials
 Human resource management
 Email, Calendars, & Contact Management

Publishing specific solutions

 Address unique needs of publishers
 Applications include:
 Contracts, rights & royalties
 Title management
 Editorial & production management
 Editorial & production workflow
 Digital asset management
 Digital asset & metadata distribution

Business intelligence, marketing &
commerce solutions

 May be unique to publishing or not
 Some applications include:
 Social media (Facebook, Twitter)
 Marketing tools (Google AdWords,)
 Business intelligence & analytics (Book
Radar, Bookseer)
 Sales tracking & validation (RoyaltyShare)
 B2B services (NetGalley, Edelweiss)
 Many, many others

When should IT be a part of the process?

 Whenever they can be helpful
 When ever more than a few users are
involved
 Whenever you’re spending a noticeable
amount of money
 Whenever you need to push out or pull in
data or content from any of your other
software systems

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