Tribes, foundations and crowdsourced commissioning | Rebecca Smart, CEO, Osprey Group (@rebecsmart)
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Rebecca Smart is the CEO of Osprey Group, which began as a military specialist publisher but is rapidly expanding into other verticals. When they bought the fledgling sci-fi imprint Angry Robot from HarperCollins, Smart remarked at the time that military buffs love science fiction. They also own two businesses publishing for the UK heritage market, Shire and Old House. Recently they acquired the UK publisher Duncan Baird, which owns a substantial and long-standing religion imprint called Watkins as well as a list with many mind body spirit books and titles in food and health. That gives Osprey at least two more vertical areas to work in and a start on some others. In this presentation, Smart describes Osprey's vertical strategy and discusses how what Osprey has learned and developed for its original market of military buffs benefits them in other areas far afield from where they started.
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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