Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intermediate SEO Strategies

595 views

Published on

This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Intermediate SEO Strategies

  1. 1. A Pam Ann Marketing Company
  2. 2. http://StealthSearch.com/slides
  3. 3. • • • • • • • • • •
  4. 4. Beyond-Basic SEO Strategies: Page Speed Mobile SEO Semantic SEO Indexation & Duplicate Content Issues
  5. 5. https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
  6. 6.
  7. 7. • https://developers.google.com/speed/pagespeed/insights/ • • • •
  8. 8. 1. 2. StickerMule.com
  9. 9. • • • • •
  10. 10. Get rid of plugins & scripts you don’t need!
  11. 11. Compress • EWWW Image Optimizer Plugin • WPSmush Plugin • Optimizilla.com Resize • Don’t use bigger dimensions than you need • You don’t need a 4,000px wide image for a 400px wide spot
  12. 12. Compress • Gzip Compression Minify • HTML, JavaScript, CSS Cache • Page • Browser CDN • Cloudflare is free W3 Total Cache WP Super Cache WP Rocket CDN: Cloudflare Plugins to Compress, Minify, and Cache:
  13. 13. • •
  14. 14. • https://search.google.com/test/mobile-friendly Mobile-Friendly Test • Search Console: Search Traffic -> Mobile UsabilityMobile Usability Report • Lighthouse Audit in Chrome Dev Tools • Make sure performance score is above 44 Mobile Speed
  15. 15. • • • https://wordpress.org/plugins/amp/ • • https://yoast.com/wordpress-amp-part-ii/
  16. 16.
  17. 17. • Patent # US09449105 “User-Context- Based Search Engine”
  18. 18. • • • •
  19. 19. • • • •
  20. 20. • • https://search.google.com/structured- data/testing-tool/
  21. 21.
  22. 22. • •
  23. 23. • • • •
  24. 24.
  25. 25. SPEED • Fast Hosting • Image Optimizations • Code Optimizations, Caching, and CDN MOBILE • Test for: • Friendliness (Mobile Friendly Tool) • Usability (Search Console) • Speed (Lighthouse) • Implement AMP SEMANTIC • Secondary Keywords from Search Suggest in Each Piece of Content • Create “Chapters in Your Book” by Having Multiple URLs on a Topic • Schema Markup INDEXATION • Use Site: searches, Search Console reports/tools and Screaming Frog to diagnose indexation issues
  26. 26. • • PAM@STEALTHFORAGENCIES.COM Download slides: http://stealthsearch.com/slides

×