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Intermediate SEO Strategies Slide 1 Intermediate SEO Strategies Slide 2 Intermediate SEO Strategies Slide 3 Intermediate SEO Strategies Slide 4 Intermediate SEO Strategies Slide 5 Intermediate SEO Strategies Slide 6 Intermediate SEO Strategies Slide 7 Intermediate SEO Strategies Slide 8 Intermediate SEO Strategies Slide 9 Intermediate SEO Strategies Slide 10 Intermediate SEO Strategies Slide 11 Intermediate SEO Strategies Slide 12 Intermediate SEO Strategies Slide 13 Intermediate SEO Strategies Slide 14 Intermediate SEO Strategies Slide 15 Intermediate SEO Strategies Slide 16 Intermediate SEO Strategies Slide 17 Intermediate SEO Strategies Slide 18 Intermediate SEO Strategies Slide 19 Intermediate SEO Strategies Slide 20 Intermediate SEO Strategies Slide 21 Intermediate SEO Strategies Slide 22 Intermediate SEO Strategies Slide 23 Intermediate SEO Strategies Slide 24 Intermediate SEO Strategies Slide 25 Intermediate SEO Strategies Slide 26 Intermediate SEO Strategies Slide 27 Intermediate SEO Strategies Slide 28 Intermediate SEO Strategies Slide 29 Intermediate SEO Strategies Slide 30 Intermediate SEO Strategies Slide 31 Intermediate SEO Strategies Slide 32 Intermediate SEO Strategies Slide 33
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Intermediate SEO Strategies

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This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

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Intermediate SEO Strategies

  1. 1. A Pam Ann Marketing Company
  2. 2. http://StealthSearch.com/slides
  3. 3. • • • • • • • • • •
  4. 4. Beyond-Basic SEO Strategies: Page Speed Mobile SEO Semantic SEO Indexation & Duplicate Content Issues
  5. 5. https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html
  6. 6.
  7. 7. • https://developers.google.com/speed/pagespeed/insights/ • • • •
  8. 8. 1. 2. StickerMule.com
  9. 9. • • • • •
  10. 10. Get rid of plugins & scripts you don’t need!
  11. 11. Compress • EWWW Image Optimizer Plugin • WPSmush Plugin • Optimizilla.com Resize • Don’t use bigger dimensions than you need • You don’t need a 4,000px wide image for a 400px wide spot
  12. 12. Compress • Gzip Compression Minify • HTML, JavaScript, CSS Cache • Page • Browser CDN • Cloudflare is free W3 Total Cache WP Super Cache WP Rocket CDN: Cloudflare Plugins to Compress, Minify, and Cache:
  13. 13. • •
  14. 14. • https://search.google.com/test/mobile-friendly Mobile-Friendly Test • Search Console: Search Traffic -> Mobile UsabilityMobile Usability Report • Lighthouse Audit in Chrome Dev Tools • Make sure performance score is above 44 Mobile Speed
  15. 15. • • • https://wordpress.org/plugins/amp/ • • https://yoast.com/wordpress-amp-part-ii/
  16. 16.
  17. 17. • Patent # US09449105 “User-Context- Based Search Engine”
  18. 18. • • • •
  19. 19. • • • •
  20. 20. • • https://search.google.com/structured- data/testing-tool/
  21. 21.
  22. 22. • •
  23. 23. • • • •
  24. 24.
  25. 25. SPEED • Fast Hosting • Image Optimizations • Code Optimizations, Caching, and CDN MOBILE • Test for: • Friendliness (Mobile Friendly Tool) • Usability (Search Console) • Speed (Lighthouse) • Implement AMP SEMANTIC • Secondary Keywords from Search Suggest in Each Piece of Content • Create “Chapters in Your Book” by Having Multiple URLs on a Topic • Schema Markup INDEXATION • Use Site: searches, Search Console reports/tools and Screaming Frog to diagnose indexation issues
  26. 26. • • PAM@STEALTHFORAGENCIES.COM Download slides: http://stealthsearch.com/slides

This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

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