This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.
Pam Ann MarketingPam Aungst is a "Web Traffic Controller" and is widely-recognized as an expert in SEO & internet marketing strategy.
15. Compress
• EWWW Image
Optimizer Plugin
• WPSmush Plugin
• Optimizilla.com
Resize
• Don’t use bigger
dimensions than you
need
• You don’t need a
4,000px wide image for
a 400px wide spot
32. SPEED
• Fast Hosting
• Image
Optimizations
• Code
Optimizations,
Caching, and CDN
MOBILE
• Test for:
• Friendliness
(Mobile Friendly
Tool)
• Usability (Search
Console)
• Speed
(Lighthouse)
• Implement AMP
SEMANTIC
• Secondary
Keywords from
Search Suggest in
Each Piece of
Content
• Create “Chapters
in Your Book” by
Having Multiple
URLs on a Topic
• Schema Markup
INDEXATION
• Use Site: searches,
Search Console
reports/tools and
Screaming Frog
to diagnose
indexation issues