Title Slide
http://www.getbrandswag.com
www.kylelacy.com

     @kyleplacy

facebook.com/kyleplacy
#RemaxBlog
http://bit.ly/bintweet
What are we going to learn?
What are we going to learn?

• What is a blog?
What are we going to learn?

• What is a blog?
• Why blog for real estate?
What are we going to learn?

• What is a blog?
• Why blog for real estate?
• Why is story telling important?
What are we going to learn?

• What is a blog?
• Why blog for real estate?
• Why is story telling important?
• Tips to blo...
Where Should You Blog?
Where Should You Blog?

• ActiveRain
Where Should You Blog?

• ActiveRain
• Wordpress
Where Should You Blog?

• ActiveRain
• Wordpress
• LeadStreet
Where Should You Blog?

• ActiveRain
• Wordpress
• LeadStreet
• Compendium
Planning Your Subjects
Planning Your Subjects
• Based around keywords
Planning Your Subjects
• Based around keywords
 - Google keyword search
Planning Your Subjects
• Based around keywords
 - Google keyword search
• Simple Subjects
Planning Your Subjects
• Based around keywords
 - Google keyword search
• Simple Subjects
 - Easy to understand and read
Planning Your Subjects
• Based around keywords
 - Google keyword search
• Simple Subjects
 - Easy to understand and read
•...
Planning Your Subjects
• Based around keywords
 - Google keyword search
• Simple Subjects
 - Easy to understand and read
•...
Organizing Your Posts
Organizing Your Posts

• Organize using a Calendar
Organizing Your Posts

• Organize using a Calendar
 - Google Calendar
Organizing Your Posts

• Organize using a Calendar
 - Google Calendar
 - Editorial Calendar
Keep Content Short
Keep Content Short

• 300-500 words
Keep Content Short

• 300-500 words
• Use your keywords
Keep Content Short

• 300-500 words
• Use your keywords
• Add bullet points
Keep Content Short

• 300-500 words
• Use your keywords
• Add bullet points
• Images
Keep Content Short

• 300-500 words
• Use your keywords
• Add bullet points
• Images
• Numbered Sequences
Writing Great Headlines
Writing Great Headlines

• Write the headline before the article
Writing Great Headlines

• Write the headline before the article
• Think email subject line
Writing Great Headlines

• Write the headline before the article
• Think email subject line
• Use your keywords
Writing Great Headlines

• Write the headline before the article
• Think email subject line
• Use your keywords
• Surprise...
More Blogging Tips
More Blogging Tips

• Write 3 posts per week (minimum
More Blogging Tips

• Write 3 posts per week (minimum
• Always place a picture in your blog post
More Blogging Tips

• Write 3 posts per week (minimum
• Always place a picture in your blog post
• Install Google Analytics
More Blogging Tips

• Write 3 posts per week (minimum
• Always place a picture in your blog post
• Install Google Analytic...
Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5...
Re/Max Sales Rally
Re/Max Sales Rally
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Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
Re/Max Sales Rally
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Re/Max Sales Rally
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  • Re/Max Sales Rally

    1. Title Slide
    2. http://www.getbrandswag.com
    3. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
    4. #RemaxBlog
    5. http://bit.ly/bintweet
    6. What are we going to learn?
    7. What are we going to learn? • What is a blog?
    8. What are we going to learn? • What is a blog? • Why blog for real estate?
    9. What are we going to learn? • What is a blog? • Why blog for real estate? • Why is story telling important?
    10. What are we going to learn? • What is a blog? • Why blog for real estate? • Why is story telling important? • Tips to blog writing
    11. Where Should You Blog?
    12. Where Should You Blog? • ActiveRain
    13. Where Should You Blog? • ActiveRain • Wordpress
    14. Where Should You Blog? • ActiveRain • Wordpress • LeadStreet
    15. Where Should You Blog? • ActiveRain • Wordpress • LeadStreet • Compendium
    16. Planning Your Subjects
    17. Planning Your Subjects • Based around keywords
    18. Planning Your Subjects • Based around keywords - Google keyword search
    19. Planning Your Subjects • Based around keywords - Google keyword search • Simple Subjects
    20. Planning Your Subjects • Based around keywords - Google keyword search • Simple Subjects - Easy to understand and read
    21. Planning Your Subjects • Based around keywords - Google keyword search • Simple Subjects - Easy to understand and read • Complex Subjects
    22. Planning Your Subjects • Based around keywords - Google keyword search • Simple Subjects - Easy to understand and read • Complex Subjects - Helps Establish Thought Leadership
    23. Organizing Your Posts
    24. Organizing Your Posts • Organize using a Calendar
    25. Organizing Your Posts • Organize using a Calendar - Google Calendar
    26. Organizing Your Posts • Organize using a Calendar - Google Calendar - Editorial Calendar
    27. Keep Content Short
    28. Keep Content Short • 300-500 words
    29. Keep Content Short • 300-500 words • Use your keywords
    30. Keep Content Short • 300-500 words • Use your keywords • Add bullet points
    31. Keep Content Short • 300-500 words • Use your keywords • Add bullet points • Images
    32. Keep Content Short • 300-500 words • Use your keywords • Add bullet points • Images • Numbered Sequences
    33. Writing Great Headlines
    34. Writing Great Headlines • Write the headline before the article
    35. Writing Great Headlines • Write the headline before the article • Think email subject line
    36. Writing Great Headlines • Write the headline before the article • Think email subject line • Use your keywords
    37. Writing Great Headlines • Write the headline before the article • Think email subject line • Use your keywords • Surprise people
    38. More Blogging Tips
    39. More Blogging Tips • Write 3 posts per week (minimum
    40. More Blogging Tips • Write 3 posts per week (minimum • Always place a picture in your blog post
    41. More Blogging Tips • Write 3 posts per week (minimum • Always place a picture in your blog post • Install Google Analytics
    42. More Blogging Tips • Write 3 posts per week (minimum • Always place a picture in your blog post • Install Google Analytics - Monitor for every post
    43. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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