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Business Presentations
An overview...
Prof. Ashu Bhardwaj
(profashu@gmail.com)
Meaning and significance of
presentations
• Formal presentation is the process of sharing an
official information
• to a particular set of audience with well-
researched, structured and relevant
information…
• usually supported by audio-visual aids and
complemented with supporting data and facts
Master -Significance
• To Inform and explain
• Engage
• Educate
• Motivate
• Persuade
• Business decisions are based on presentations
• So sincerity and honesty is expected from the
presenter
• Most persuasive talks do not involve changing the
direction of a major corporation…
• nor are you likely to be put in the position of
Winston Churchill who used his words and
distinctive style of speaking to help and convince the
British people to keep fighting during the dark days
of World War II…
• Nevertheless, your presentation could make a
significant difference
Contents
• Concept of Presentation
• Need
• Difficulties Faced
• Features of a Good Presentation
• Planning
• Judging the demography
• Format and Structure
• Delivery
Concept
• Presenting your views
• Use of Audio-Visual aids
• Team work
• Formal
• Select Audience
Need
Presenting a
new
business
plan.
Negotiating
a business
deal
Making a
sales pitch
Launching a
Product
Difficulties Faced
• Conversation Vs. Presentation
Conversations
2-3 or more
conversant
No burden
No risk of
exposure
Presentations
Only 1 presenter
Burden of
presentation is
too high
Presentations are
to an audience
thus exposure
risk exists
Features of a Good Presentation
• Right contents
• Appropriate Language
• Preparation and mastery
• Brevity
• Logical Sequence
• Lively Delivery
• Right Humor
• K.I.S.S. (Keep it simple stupid)
Planning
• Key message – Focal point, Clear.
• WHY?
• WHO?
• WHERE?
• WHEN?
• WHAT?
Judging the Demography
Size and composition
Location of prime audience
Anticipate Rx of audience
Understanding level of audience
Relationship with audience
Satisfy need of the audience
Format and Structure
Conclusion
Summary, emotional response,
recommendations, exit line.
Well planned ending.
Body
Explain the thesis in the introduction. Statistics, quotes, pictures etc.
Introduction
Develop rapport with the audience. Overview of what is to come.
Delivery
• Overcome nervousness
• Right Body support
• Take control of the audience
• Making use of visual aids
• Handling questions
Methods of Visual Presentation
Graphs Charts Posters
PPt Transparencies
Conclusion
• A presentation need not necessarily imbibe all
the above conditions and cases
• However, speaker confidence , his subject
knowledge and data of organization play a huge
role in the success of the presentation.
THANK YOU!!!
Cheers for a better tomorrow!!

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Business presentations: an overview

  • 1. Business Presentations An overview... Prof. Ashu Bhardwaj (profashu@gmail.com)
  • 2. Meaning and significance of presentations • Formal presentation is the process of sharing an official information • to a particular set of audience with well- researched, structured and relevant information… • usually supported by audio-visual aids and complemented with supporting data and facts
  • 3. Master -Significance • To Inform and explain • Engage • Educate • Motivate • Persuade • Business decisions are based on presentations • So sincerity and honesty is expected from the presenter
  • 4. • Most persuasive talks do not involve changing the direction of a major corporation… • nor are you likely to be put in the position of Winston Churchill who used his words and distinctive style of speaking to help and convince the British people to keep fighting during the dark days of World War II… • Nevertheless, your presentation could make a significant difference
  • 5. Contents • Concept of Presentation • Need • Difficulties Faced • Features of a Good Presentation • Planning • Judging the demography • Format and Structure • Delivery
  • 6. Concept • Presenting your views • Use of Audio-Visual aids • Team work • Formal • Select Audience
  • 8. Difficulties Faced • Conversation Vs. Presentation Conversations 2-3 or more conversant No burden No risk of exposure Presentations Only 1 presenter Burden of presentation is too high Presentations are to an audience thus exposure risk exists
  • 9. Features of a Good Presentation • Right contents • Appropriate Language • Preparation and mastery • Brevity • Logical Sequence • Lively Delivery • Right Humor • K.I.S.S. (Keep it simple stupid)
  • 10. Planning • Key message – Focal point, Clear. • WHY? • WHO? • WHERE? • WHEN? • WHAT?
  • 11. Judging the Demography Size and composition Location of prime audience Anticipate Rx of audience Understanding level of audience Relationship with audience Satisfy need of the audience
  • 12. Format and Structure Conclusion Summary, emotional response, recommendations, exit line. Well planned ending. Body Explain the thesis in the introduction. Statistics, quotes, pictures etc. Introduction Develop rapport with the audience. Overview of what is to come.
  • 13. Delivery • Overcome nervousness • Right Body support • Take control of the audience • Making use of visual aids • Handling questions
  • 14. Methods of Visual Presentation Graphs Charts Posters PPt Transparencies
  • 15. Conclusion • A presentation need not necessarily imbibe all the above conditions and cases • However, speaker confidence , his subject knowledge and data of organization play a huge role in the success of the presentation.
  • 16. THANK YOU!!! Cheers for a better tomorrow!!