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Principles Of Presentation Design- Developing Your Message

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This is one presentation in a series that I use in the classroom and at seminars.

Published in: Education, Business

Principles Of Presentation Design- Developing Your Message

  1. 1. Principles of Presentation Design Tips on how to think like a designer Developing Your Message John Consultant Fallon Presentation Skills
  2. 2. For Aristotle, a great presentation was based on Ethos, Pathos and Logos (Soul, Passion and Reasoning)
  3. 3. A persuasive argument must be a 41 “Whole-Brain Experience”
  4. 4. got purpose?
  5. 5. Without a clearly defined purpose, your presentation will deteriorate into a sharing of ideas and data
  6. 6. Define your purpose… is it to inform, educate, persuade or entertain
  7. 7. Determine your audience response
  8. 8. Stimulate a change in behavior… a call to action
  9. 9. Your purpose can not be broad or vague
  10. 10. A purpose keeps us focused and specific
  11. 11. A purpose acts as a filter
  12. 12. As a filter, purpose will help determine what information is useful or useless
  13. 13. A purpose builds commitment to the material… Commitment is infectious
  14. 14. Information…
  15. 15. Select your information on relevance
  16. 16. Make facts relevant to the purpose
  17. 17. 25% will be forgotten in 24 hours 50% will be forgotten in 48 hours 80% will be forgotten in 4 days
  18. 18. Point Support Purpose At most, make 3 to 4 points
  19. 19. Accompany statistics with examples
  20. 20. Four message structures…
  21. 21. Categorical: organize / present information in categories
  22. 22. Problem / Solution: state the problem, then provide the solution
  23. 23. Compare / Contrast: states problem, then provides merits of various solutions
  24. 24. Sequential: establishes a belief then builds on it
  25. 25. Six Stages of a Persuasive presentation Aristotle’s structure…
  26. 26. Introduction: overview of the presentation
  27. 27. Narrative: current state
  28. 28. Partition: organize topics discussed
  29. 29. Confirmation: deliver arguments
  30. 30. Refutation: refute arguments
  31. 31. Conclusion: summary / call to action
  32. 32. Presentation Delivery Process…
  33. 33. Housekeeping: inform the audience of the essentials… facilities, length of presentation, etc.
  34. 34. Opening Hook: capture your audience’s attention
  35. 35. The Promise: define what the audience will gain by listening to you
  36. 36. Points: introduce and identify each that will be discussed
  37. 37. Content / Support: argument for points
  38. 38. Take Away: revisit each point; spoon feed the audience what you want them to hear and remember
  39. 39. Promise revisited: show that you delivered on your promise
  40. 40. Call to Action: tell your audience how you want them to act and respond
  41. 41. Make your presentation a “Whole-Brain” experience
  42. 42. Presentation should be: 40% visual, 40% aural and 20% kinesthetic Aural Visual Kinesthetic
  43. 43. Visual aids are really visual support: use technology, flipcharts, whiteboards and charts
  44. 44. While delivering your presentation, remembe r:
  45. 45. Six common reasons for failure… Dorothy Leeds- Powerspeak
  46. 46. An unclear purpose
  47. 47. Lack of clear organization / leadership
  48. 48. Too much One Two Three information •A •C •E •B •D •F Category 4 Category 3 Series 1 Series 2 Category 2 Series 3 Category 1 0 5 10 15
  49. 49. Not enough support for ideas and concepts
  50. 50. Monotonous voice / Sloppy speech
  51. 51. Not meeting the real needs of the audience
  52. 52. Rehearse
  53. 53. Correct information + organization + proper visual support + proper public speaking techniques + rehearsal = Successful Presentations

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