App projects are high risk through the time, cost and resources involved. In our latest mobile workshop, we covered 4 quick steps that will help you plan and structure your apps helping to ensure that your mobile projects will be successful. Taken from the October 2015 Fliplet Insights event

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Better apps in 4 steps
Ian Broom, CEO
Tony Wu, Head of Design

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What we will cover
Using these steps will enable you to
efficiently analyse new app ideas.
We will not cover how to design screens or
how to build your app
(Although Fliplet does have a 30 day free trial)

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1. Purpose
What is your app’s purpose?

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1. Purpose
What is your app’s purpose?
Examples:
1. An app to promote our latest product
2. Fliplet Insights needs an app for its event

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1. Purpose
What is your app’s purpose?
Task: Write down 1 sentence that describes
your app’s purpose.
5 min

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2. Benefits
What benefits will your app offer?

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2. Benefits
What benefits will your app offer?
Example 1 – ‘An app to promote our latest
product’ could include:
• Distribute product information
• Generate sales leads
• Product information is always up to date

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2. Benefits
What benefits will your app offer?
Example 2 – Fliplet Insights needs an app for
its event
• Keep attendees informed of the event
agenda
• Access the events presentations after the
event
• Enable easy registration

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2. Benefits
What benefits will your app offer?
Task: Write down the benefits your app will
offer to its users.
7 min

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3. Features
What features does your app need?

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3. Features
What features does your app need?
Example1 - An app to promote our latest
product
• Content & images
• PDF file viewing
• Video playback

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3. Features
What features does your app need?
Example 2 - Fliplet Insights needs an app for
its event
• Agenda
• Map of the venue
• Registration form

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3. Features
What features does your app need?
Task: Write down the main features your
app will need to deliver its benefits
7 min

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4. Flow
What will people experience when using
your app?

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4. Flow
What will people experience when using
your app?
Example 1 - An app to promote our latest
product

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4. Flow – Example 1
List of products
screen
Product detail
screen
Product pages
include PDFs,
image gallery &
video.

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4. Flow
What will people experience when using
your app?
Example 2 - Fliplet Insights needs an app for
its event

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4. Flow – Example 2
Menu
Agenda Venue with a map Register with a form

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4. Flow
What will people experience when using
your app?
Task: Write down the flow of screens or
information your app will include.
10 min

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4. Flow
Common elements of mobile apps:
1. Does your app explain itself?
1. What does your app do?
2. When should I use your app?
3. How do I use your app?
2. How will your users give you feedback?

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4. Flow – Example 2 (updated)
Introduction
&
Menu
Agenda
Venue with
a map
Register with
a form
Feedback
form

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4. Flow
Task: Update your flow to include the above
elements if you need to.
5 min
Common elements of mobile apps:
1. Does your app explain itself?
1. What does your app do?
2. When should I use your app?
3. How do I use your app?
2. How will your users give you feedback?

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Summary
1. What is your app’s Purpose?
2. What Benefits will your app offer?
3. What Features does your app need?
4. What is the Flow of your app?
Purpose – Benefits – Features – Flow

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Q & A
Ian Broom ibroom@fliplet.com
Tony Wu twu@fliplet.com

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Thank you for attending
Don’t forget
the Fliplet
Insights