Unlocking digital opportunity in Southeast Asia
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Unlocking digital opportunity in Southeast Asia
- 1. Unlocking digital opportunity in Southeast Asia Puja Pramudya Technology Director @ Radya Labs Teknkologi
- 5. Agenda 5 The Experience Start your business. Start now 01 Lesson Learned Our own experience regarding digital Creative business 02 Looking forward 03 What can we do next
- 7. 2011Our First Day Starting Radya Labs 2012 Make Money Build software for others
- 8. 2013Build 1st Product : Appsterize We target public figure & musician. 5 People End of 2015 Build 2nd Product : Taptopick No customers yet. No revenue. No $$$ for Appsterize. 19 People
- 10. 2016Focus on customer needs Add more features. Listen to customers Now Maintain 2 Products + Projects Start to generate cash. Good stuffs. 25 People
- 11. 11 Let’s talk about SEA Digital Landscape
- 12. Southeast Asia
- 14. Indonesia Today An infographic 14 83 Millions250 Million Total Population Internet Users 69 Millions Facebooks users 281 Millions Active mobile subscription
- 15. Mobile is Huge Take A Close Look 15 281, 963, 665 Active Mobile Broadbans Subcriptions 32% Mobile Broadbands Subscription of Total population 52 Millions Active Social Media Users using Mobile Device 21% Penetration of Mobile Social
- 16. 16 Visi Indonesia Wujudkan Ekonomi Digital Indonesia Terbesar di ASEAN
- 17. 17 How ?
- 18. The Challenge Take Great Steps 18 01 02 03 04 Solve Problem Build Product The “A” Team Business Model
- 19. 19 Solve Problem
- 20. • People are lazy to … • People can not … Solve Problem
- 21. • Start from your self • Cut one step People problem
- 22. • Go to cinema • Buy Ticket • Watch #1 Watch in cinema • Subscribe • Watch
- 23. • How to increase sales … • How to reduce expense … Business problem…
- 24. • With automatic customer service, a company, reduce 40 customer service people into just 10 #2 Customer Service
- 25. 25 Please solve real problem, not make new one
- 26. 26 “A” team
- 27. The theory
- 28. • Commitment • Commitment • Commitment The most important thing
- 29. 29 Build Product
- 30. 30 Minimum Viable Product The version of the new product which allows a team to collect the maximum amount of validated learning about customers with the least effort
- 31. MVP : Minimum viable product
- 32. MVP : Minimum viable product
- 33. MVP : Minimum viable product
- 34. HOW ?
- 35. 35 How to build the MVP version of your product ?
- 36. • Smoke testing with landing page • Paper prototype • Video demo Techniques
- 37. • Pembelian bersama suatu jenis produk dengan harga miring (group buying) • Cth : tiket nonton AADC akan dihargai 10.000 rupiah jika ada 200 orang yang ‘berjanji’ akan membelinya Idea : Group buying
- 38. • Wordpress website • Listing product as a blog post • How to buy ? Email to the admin MVP Version
- 39. • Memesan ojek tanpa perlu ke pangkalan ojek • Cth : Dari kantor mau ke ProCode, mau naik ojek, kudu jalan ke Pinggir jalan gede Idea : Reservasi Ojek
- 40. • Setup phone number • Be a call center • How to dispatch the rider ? Call/text them MVP Version
- 41. • Smoke testing with landing page • Paper prototype • Video demo • BUILD WITH SOFTWARE YOU KNOW + MANUAL WORK Techniques
- 42. 42 How to measure the MVP version of your product ?
- 43. • Survey/Interview with customer • Analytic : Google Analytic, Mixpanel, etc Techniques
- 44. • Aquisitions: Users downloading your app • Activation: Users enjoying their first ‘happy’ interaction. • Retention: Users coming back to use your app. • Revenue: Users completing an action so your able to monetise. • Referral: Users recommending your app. Men lie, women lie, Numbers don’t
- 45. Hailo
- 46. • A user who download app, opens it and click at least one button • Session length of more than 10 seconds Acquisitions
- 47. • Minimum threshold of engagement • A user who created an account • User who clicked X times within your app • User who has a session time of more than 60 seconds Activation
- 48. • How many times a user opened up the app per month • How many times they opened app AND requested a taxi Retention
- 49. • Users that share Promotion codes Referral
- 50. • Spending per customer Revenue
- 51. Metrics Stage Conversion Goals Notes Activation User receives confirmed driver Measured, but not used a measure of success Acquisition User launches app, either taps any button/session time > 10 seconds ‘higher bar’ version of acquisition Activation User creates an account A user who shown interest in becoming passenger Activation User adds credit-card details A user who shown real interest in becoming a passanger Activation User request a taxi Hailo still has to provide user with a driver
- 52. Metrics Stage Conversion Goals Notes Activation User receives confirmed driver Hailo job’s done, it’s up to the driver Activation User gets into a taxi As good as revenue (but not just yet) Revenue User completed ride & pays The holy grail moment
- 53. Metrics + Target
- 56. • Gaming • E-commerce/marketplace • Advertising • Software-as-a-Service • Enterprise 5 business models that work
- 57. • Users pay for virtual service or good Gaming
- 58. • Users pay for a real world good or service E-commerce/marketplace
- 59. • Brand pay for exchange of eyeballs Advertising
- 60. • Users pay for cloud-based software Software as a Service
- 61. • Companies pay for larger-scale software Enterprise
- 63. VR + AR Virtual Reality & Augmented Reality
- 64. Artificial Intelligence Data science, machine learning
- 65. Big Data Velocity, Volume, Variety
- 69. 69 Think again
- 70. Everybody has a plan until..
- 71. • It’s a small club ~ 43 companies • It takes 7 years • Experience matters ~ 34 years old • CEO stay for the long haul • Education Remember …
- 72. 72 Contact us Email me : puja@radyalabs.com www.radyalabs.com
- 73. Unlocking digital opportunity in Southeast Asia Puja Pramudya Technology Director @ Radya Labs Teknkologi
Editor's Notes
- Presentation Objectives: This presentation provides an overview of how to design and deploy cloud solutions (unofficial term) on Azure. In addition to introduction of PaaS and Azure Resource Manager, this presentation also sets the context for all later sessions. The theme of this session is the partnership between developers/ISVs and Azure. A successful service is a result of collaboration between the developer and Azure. You bring the code (app + infrastructure), Azure bring the resources Depends on the level of control/customization you want, you pick from the spectrum from IaaS to PaaS to SaaS. Azure provides supports for improved QoS, you leverage them to improve your service Speaker Notes: It’s important to convey the idea that whether an application should be deployed on website or cloud service, PaaS or IaaS should not be an upfront architectural decision, but a choice.
- The Hipster: Usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there. But, not only that, they’ll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the ’70′s you’ve probably never heard of. The Hacker: The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programing languages, you’ll get dizzy trying to keep up with their keystrokes. The Hustler: They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?” The Hacker is likely to do their best to avoid one on one conversations with the Hustler as a result of jock vs. geek episode back in high school.
- Dan sedikit tips, khususnya yang mebuat digital product/startup, adalah selalu memiliki mindset customer-first, validate your market, know your market, not by your assumptions
- 2010 : 1.35 billion
- 2010 : 1.35 billion
- Mengutip kata2 Mike Tyson,
- Presentation Objectives: This presentation provides an overview of how to design and deploy cloud solutions (unofficial term) on Azure. In addition to introduction of PaaS and Azure Resource Manager, this presentation also sets the context for all later sessions. The theme of this session is the partnership between developers/ISVs and Azure. A successful service is a result of collaboration between the developer and Azure. You bring the code (app + infrastructure), Azure bring the resources Depends on the level of control/customization you want, you pick from the spectrum from IaaS to PaaS to SaaS. Azure provides supports for improved QoS, you leverage them to improve your service Speaker Notes: It’s important to convey the idea that whether an application should be deployed on website or cloud service, PaaS or IaaS should not be an upfront architectural decision, but a choice.