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Unlocking digital opportunity in Southeast Asia
Puja Pramudya discusses unlocking digital opportunity in Southeast Asia. She shares her experience starting Radya Labs in 2011 and the lessons learned along the way, including focusing on customer needs and maintaining multiple products. Puja outlines the large digital landscape and mobile usage in Indonesia. She stresses the importance of solving real problems, building minimum viable products, and measuring product usage through metrics like activations and retentions. Puja believes opportunities lie in areas like VR/AR, artificial intelligence, big data, and IoT, but acknowledges starting a successful company is difficult and takes time.
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Unlocking digital opportunity in Southeast Asia
- 1. Unlocking digital opportunity inSoutheast Asia Puja Pramudya Technology Director @ Radya Labs Teknkologi
- 5. Agenda 5 The Experience Start yourbusiness. Start now 01 Lesson Learned Our own experience regarding digital Creative business 02 Looking forward 03 What can we do next
- 6.
- 7. 2011Our First Day StartingRadya Labs 2012 Make Money Build software for others
- 8. 2013Build 1st Product: Appsterize We target public figure & musician. 5 People End of 2015 Build 2nd Product : Taptopick No customers yet. No revenue. No $$$ for Appsterize. 19 People
- 10. 2016Focus on customerneeds Add more features. Listen to customers Now Maintain 2 Products + Projects Start to generate cash. Good stuffs. 25 People
- 11. 11 Let’s talk aboutSEA Digital Landscape
- 12.
- 14. Indonesia Today An infographic 14 83Millions250 Million Total Population Internet Users 69 Millions Facebooks users 281 Millions Active mobile subscription
- 15. Mobile is Huge TakeA Close Look 15 281, 963, 665 Active Mobile Broadbans Subcriptions 32% Mobile Broadbands Subscription of Total population 52 Millions Active Social Media Users using Mobile Device 21% Penetration of Mobile Social
- 16. 16 Visi Indonesia WujudkanEkonomi Digital Indonesia Terbesar di ASEAN
- 17.
- 18. The Challenge Take GreatSteps 18 01 02 03 04 Solve Problem Build Product The “A” Team Business Model
- 19.
- 20. • People arelazy to … • People can not … Solve Problem
- 21. • Start fromyour self • Cut one step People problem
- 22. • Go tocinema • Buy Ticket • Watch #1 Watch in cinema • Subscribe • Watch
- 23. • How toincrease sales … • How to reduce expense … Business problem…
- 24. • With automaticcustomer service, a company, reduce 40 customer service people into just 10 #2 Customer Service
- 25. 25 Please solve realproblem, not make new one
- 26.
- 27.
- 28. • Commitment • Commitment •Commitment The most important thing
- 29.
- 30. 30 Minimum Viable Product Theversion of the new product which allows a team to collect the maximum amount of validated learning about customers with the least effort
- 31. MVP : Minimumviable product
- 32. MVP : Minimumviable product
- 33. MVP : Minimumviable product
- 34.
- 35. 35 How to buildthe MVP version of your product ?
- 36. • Smoke testingwith landing page • Paper prototype • Video demo Techniques
- 37. • Pembelian bersamasuatu jenis produk dengan harga miring (group buying) • Cth : tiket nonton AADC akan dihargai 10.000 rupiah jika ada 200 orang yang ‘berjanji’ akan membelinya Idea : Group buying
- 38. • Wordpress website •Listing product as a blog post • How to buy ? Email to the admin MVP Version
- 39. • Memesan ojektanpa perlu ke pangkalan ojek • Cth : Dari kantor mau ke ProCode, mau naik ojek, kudu jalan ke Pinggir jalan gede Idea : Reservasi Ojek
- 40. • Setup phonenumber • Be a call center • How to dispatch the rider ? Call/text them MVP Version
- 41. • Smoke testingwith landing page • Paper prototype • Video demo • BUILD WITH SOFTWARE YOU KNOW + MANUAL WORK Techniques
- 42. 42 How to measurethe MVP version of your product ?
- 43. • Survey/Interview withcustomer • Analytic : Google Analytic, Mixpanel, etc Techniques
- 44. • Aquisitions: Usersdownloading your app • Activation: Users enjoying their first ‘happy’ interaction. • Retention: Users coming back to use your app. • Revenue: Users completing an action so your able to monetise. • Referral: Users recommending your app. Men lie, women lie, Numbers don’t
- 45.
- 46. • A userwho download app, opens it and click at least one button • Session length of more than 10 seconds Acquisitions
- 47. • Minimum thresholdof engagement • A user who created an account • User who clicked X times within your app • User who has a session time of more than 60 seconds Activation
- 48. • How manytimes a user opened up the app per month • How many times they opened app AND requested a taxi Retention
- 49. • Users thatshare Promotion codes Referral
- 50. • Spending percustomer Revenue
- 51. Metrics Stage Conversion GoalsNotes Activation User receives confirmed driver Measured, but not used a measure of success Acquisition User launches app, either taps any button/session time > 10 seconds ‘higher bar’ version of acquisition Activation User creates an account A user who shown interest in becoming passenger Activation User adds credit-card details A user who shown real interest in becoming a passanger Activation User request a taxi Hailo still has to provide user with a driver
- 52. Metrics Stage Conversion GoalsNotes Activation User receives confirmed driver Hailo job’s done, it’s up to the driver Activation User gets into a taxi As good as revenue (but not just yet) Revenue User completed ride & pays The holy grail moment
- 53.
- 55.
- 56. • Gaming • E-commerce/marketplace •Advertising • Software-as-a-Service • Enterprise 5 business models that work
- 57. • Users payfor virtual service or good Gaming
- 58. • Users payfor a real world good or service E-commerce/marketplace
- 59. • Brand payfor exchange of eyeballs Advertising
- 60. • Users payfor cloud-based software Software as a Service
- 61. • Companies payfor larger-scale software Enterprise
- 62.
- 63. VR + AR VirtualReality & Augmented Reality
- 64. Artificial Intelligence Data science,machine learning
- 65. Big Data Velocity, Volume,Variety
- 66.
- 67.
- 69.
- 70. Everybody has aplan until..
- 71. • It’s asmall club ~ 43 companies • It takes 7 years • Experience matters ~ 34 years old • CEO stay for the long haul • Education Remember …
- 72. 72 Contact us Email me: puja@radyalabs.com www.radyalabs.com
- 73. Unlocking digital opportunity inSoutheast Asia Puja Pramudya Technology Director @ Radya Labs Teknkologi
Editor's Notes
- #2 Presentation Objectives: This presentation provides an overview of how to design and deploy cloud solutions (unofficial term) on Azure. In addition to introduction of PaaS and Azure Resource Manager, this presentation also sets the context for all later sessions. The theme of this session is the partnership between developers/ISVs and Azure. A successful service is a result of collaboration between the developer and Azure. You bring the code (app + infrastructure), Azure bring the resources Depends on the level of control/customization you want, you pick from the spectrum from IaaS to PaaS to SaaS. Azure provides supports for improved QoS, you leverage them to improve your service Speaker Notes: It’s important to convey the idea that whether an application should be deployed on website or cloud service, PaaS or IaaS should not be an upfront architectural decision, but a choice.
- #28 The Hipster: Usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there. But, not only that, they’ll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the ’70′s you’ve probably never heard of. The Hacker: The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programing languages, you’ll get dizzy trying to keep up with their keystrokes. The Hustler: They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?” The Hacker is likely to do their best to avoid one on one conversations with the Hustler as a result of jock vs. geek episode back in high school.
- #31 Dan sedikit tips, khususnya yang mebuat digital product/startup, adalah selalu memiliki mindset customer-first, validate your market, know your market, not by your assumptions
- #39 2010 : 1.35 billion
- #41 2010 : 1.35 billion
- #71 Mengutip kata2 Mike Tyson,
- #74 Presentation Objectives: This presentation provides an overview of how to design and deploy cloud solutions (unofficial term) on Azure. In addition to introduction of PaaS and Azure Resource Manager, this presentation also sets the context for all later sessions. The theme of this session is the partnership between developers/ISVs and Azure. A successful service is a result of collaboration between the developer and Azure. You bring the code (app + infrastructure), Azure bring the resources Depends on the level of control/customization you want, you pick from the spectrum from IaaS to PaaS to SaaS. Azure provides supports for improved QoS, you leverage them to improve your service Speaker Notes: It’s important to convey the idea that whether an application should be deployed on website or cloud service, PaaS or IaaS should not be an upfront architectural decision, but a choice.