The presentation used by me during the event FireUpYourStartUp. I talk about the process of developing a product and the factors used to make one - design, development, deployment, analytics.

1. DEVELOPING YOUR DREAM
PRODUCT
Saurabh Gawande

2. Typical Mobile - Web Dev Talk
Lets build an app for all devices out there with all possible features
And post development…..
Now, lets sell the app
Not many are not downloading the app.
Many are uninstalling the app.
So, Let’s develop a PWA now (cause…..)

3. A better perspective ?
Credits : Ratatouille - Anton Ego

4. Is there any difference between
Application Development
&
Product Development?

5. Feature
roll-out
plan
The Naked Hamburger
Customer insights
Hand
Holding
HelpDesk
Ecosystem

6. until(reach_moon) {
design
develop
deploy
}
Stages of Product Development

7. During design observe Behaviour
Rewards
Incentives
Credits : Ivan Pavlov Experiments

8. During design observe Behaviour
Past Experiences
Associations
Credits : BF Skinner Experiments

9. Information
Asymmetry /Availability
During design observe Heuristics-Bias

10. Immediate Deprivation
During design observe Heuristics-Bias

11. Yourself ;-)
During design observe

12. Admin User
WEB
Good
Computer
Knowledge
Knows
English
Things to do during Design
Identify Stakeholder and Create Personas (not same as Target Group)
Knows in
and out of
the product
Car Driver
MOBILE
Feature
Phone
User or
Android only
Prefers
Hindi
His goal is
to earn
more salary

13. Rapid Prototyping
Wireframes
wireframe.cc
Balsamiq
Mockups
Invision
Marvel
Adobe XD

14. Cross Platform &
Time to Market
Ready Made Masala Cheap Scalable Infra
Iterative Development
Google Flutter
React Native
Ionic
WordPress
ERPNext
ZOHO
Google Firebase
Hasura
Always use code repo &
code review process
Keep in mind that
things will change

15. Think about
Old users of your product, but new on App
New Users who are experiencing your
services for the first time
Offline users, who shall never come on
the app
White Label? Is it really multi tenant?
but, um …. Exceptions ?

16. Build for users, not for app downloads
Show the user option
to elevate her
experience
(give her control)
Focus on context!
Give her prompts on
what she gets extra
or what she is
missing out

17. Continuous Deploy
Ability to roll in
and roll out
features
without
downtime
DevOps
Ability to test
contrast features
simultaneously
AB Testing

18. Insights
Ability to see
how the product
is used
Instrumentation

19. Thank You
saurabh@nonstopio.com

21. What kind of product it is ?
Is the product transactional or low
frequency usage?
Does it really need device APIs to function?
More Questions

22. What do your acquisition sources
look like?
Where are the users coming from?
Are they dropping off without
experiencing anything?
More Questions

23. What is the experience you are giving
to the users?
Are you blindly up-selling the app?
Are you introducing users to your value-
props and
then engaging them?
More Questions