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Introduction to App Publish


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App discovery in Google Play can be a huge challenge. Meanwhile, alternative appstores outside of Google Play are estimated to drive billions of downloads every year. Although the value of these stores is well understood, distributing apps through these channels presents several logistical, legal, and other challenges, preventing many app developers from even trying.

InMobi App Publish serves to solve the problem of app discovery and simplify app distribution on alternative appstores globally.

InMobi’s Product Manager, Ujjwal Kabra, will cover the following:

- Why alternative app stores outside of Google Play are important
- Challenges in distributing through alternative app stores
- How App Publish solves many of these challenges and simplifies app distribution for Android app developers
- A detailed product demo that gives you an inside look into this powerful platform

Published in: Technology, Business

Introduction to App Publish

  1. 1. Introduction to InMobi App Publish Simplifying App Distribution for Android Developers Ujjwal Kabra 4 April 2013
  2. 2. About me•  Joined InMobi in June 2009•  In Bangalore•  Engineering & Product•  Involved with App Publish for the last year
  3. 3. ‣  Why are alternate App Stores important?Agenda ‣  Challenges in distributing through alternate app Stores ‣  How does App Publish solve these challenges? ‣  Demo ‣  Questions
  4. 4. Advanced users are looking at alternate sources Poor local / regional supportWhy look beyond Google Play? Not available on all devices User mindshare - 800k apps competing for attention
  5. 5. Alternate App Stores… How Many? 200+ Android App Stores! 5  
  6. 6. Closed Doors – No direct developer programs Complex Laws &What are the Agreementschallenges inpublishing toalternate app Increasing Efforts / Low ROI stores? Reporting & Settlements
  7. 7. How AppPublishWorks
  8. 8. WhatPublish – what we do for developersApp App Publish does Android Apps Alternative App Channels(or widgets, wallpapers, utilities) (Independent, Operator, OEM) Downloads
  9. 9. WhatApp PublishdoesThe App Publish Difference NORMAL APP SUBMISSIONS PROCESS (different for each store) Android App Stores Apps Single platform lets you submit to multiple stores at the same time
  10. 10. Marketing translations across all required languages Single portal makes submission management easierAutomated Image Manipulations to satisfy 100s of Image requirements
  11. 11. The best part is….. single dashboard to check reports & settlements
  12. 12. App Publish Demo
  13. 13. 4 Reasons for Developers to use App Publish1.  Intense competition in Google Play, App Publish changes this2.  FREE to use NO SDK and all downloads deliver a $ value to Developer3.  Global reach, access to over 300m Android users in over 150 other stores4.  Estimating over 1b downloads to target with reduce competition
  14. 14. Questions?
  15. 15. Thank Ujjwal Kabra Product Manager you.