case study for Revive Superfoods

1. A food subscription company that specializes
in healthy and convenient meals. All options
are plant based and specially portioned to be
prepared within minutes.
Responsive web
Platform
E-commerce
Type
UX/UI Designer
Role
Figma, Hotjar, Userlytics, Google Analytics & Optimize
Tools
1

2. Dated front en
Website did not reflect the changing identity of the brand
Low rates of retention
PRIMARY GOALS & OBJECTIVES
1. Conversion Rate Optimization
2. Improve retention
2

3. 3

4. 4
PROJECT BIGBANG
‘ DESIGN SPRINT ‘
A major overhaul of the entire front-facing website.
Developed and lead a new iterative design process in order to fix
convoluted processes of old
Lacked design files of our live website which made it hard to
keep track of changes (MS paint??)
Enhance the brand identity of the website
Newly hired developers overseas
1
Scope and Plan
2
Inspiration &
Competitive Research
3
Present Findings
4
Design Iteration #1 &
Dot Voting
5
Design Iteration #2 &
Review

5. 5
PROCESS FLOW
1. Take in and understand known data
Reviews, Hotjar, Userlytics test
I prioritized mobile designs because the vast majority of
our customers visit from their phones
I took note of popular ideas and industry-standard solutions
I used ideas discussed by our team and translated them
into wireframe
I made multiple versions so the team can compare
different solutions to the problem and allow them to pick
favourites through dot voting
2. Absorb inspiration and research done by the team
3. Create different design variations

6. 6
BIGBANG DESIGN PROCESS EXAMPLE
05 BUILD YOUR BOX
A common ask from customer reviews is to include more
information regarding dietary restrictions and allergies

7. 7
MAJOR GOAL: RETENTION
Our marketings campaigns are heavily centered
around large deals and promos...
How can we retain customers on our subscription
boxes despite a price hike after the initial order?

8. 8
MAJOR GOAL: RETENTION
Our marketings campaigns are heavily centered
around large deals and promos.
How can we retain customers on our subscription
boxes despite a price hike after the initial order?
1. Account Pages
2. Cancellations
3. Loyalty Rewards
Poor usability of the account pages on the live website,
making it hard to make any changes (designed by a dev)
Extremely arduous cancellation process requiring a lot
of resources

9. 9
MAJOR GOAL: RETENTION
1. Account Pages
How might we make it easier for customers to manage their account and orders?

10. 10
MAJOR GOAL: RETENTION
2. Cancellation Flow
How might we make it easier for customers to cancel their subscriptions?

11. 11

12. OUTCOMES
1. Balancing usability/user needs and business goals
2. Communication within a cross-functional team
3. Learning to work alongside developers (and not getting them mad)
4. Learning to work with what I have
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