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Communication: An Overview
 The concept of communication
 The main components of communication process
 The stages of the communication process
 Types of communication
 Features of Successful Professional Communication
 Barriers to communication
 Ways to overcome
Overview
 Communication is a word of Latin origin Communico or
communicare.
 Cooperation between senders and receivers.
 Require a common purpose, background and interest.
The Concept of Communication
 Process of sharing information is a symbolic
interchange, which is both dynamic and interactive and
results in an exchange of meaning and understanding.
The Concept of Communication
BITS Pilani, Pilani Campus
Elements of Communication Process
Elements
Encoding
Sender
Receiver
Channel
Message
Decoding
Response
Feedback
Communication Environment
Channel/Media
Message Message
Encoded Noise Decoded
(Channel/ Semantic)
Feedback
The Process of Communication
Sender
Sent
Message
Received
Message
Receiver Response
 A well defined communication environment
 Cooperation between the sender and the receiver
 Selection of an appropriate channel
 Correct encoding and decoding of the message
 Feedback
Elements of Effective Communication
 Verbal Communication
Oral Communication
Written Communication
 Non-verbal Communication
 Intrapersonal Communication
 Interpersonal Communication
 Extra personal Communication
 Mass Communication
 Media Communication
Types of Communication
Verbal communication stands for both for the spoken and the written
word used in the communication process. It can further be divided into
oral and written communication.
Oral Communication
 A face to face interaction between the sender and the receiver is
called oral communication.
 Example: presentations, participate in group discussions, appear for
interview.
Written Communication
 In this type of communication, the sender uses the written mode to
transmit his/her messages. Reports, proposals, books, handbooks
,letters emails, etc. come in this category.
Verbal Communication
 When a message is communicated without using a word. The
process requires non-verbal cues to be transmitted and
received.
 It can be further categorized into two parts—body language
and paralinguistic features.
 Body language involves aspects such as personal appearance,
walk, gestures, facial expressions, hand movements, posture,
and eye contact.
 The paralinguistic features include a person’s voice, volume,
pitch, rate, pauses, articulation, voice modulation etc.
Non-verbal Communication
 This implies individual reflection,
contemplation, and mediation.
 Whenever communication takes place within
one’s own self, it is termed as intrapersonal
communication.
 Communicating with the divine and with spirits
in the form of prayers.
Intrapersonal Communication
 This is direct, written, or oral communication
that occurs between two or more persons.
 The oral form of this type of communication,
such as a dialogue or a conversation between
two or more people, is personal and direct, and
permits maximum interaction through words
and gestures.
Interpersonal Communication
 Communication does not take place only among
human beings. If we observe carefully, we find
that sometimes we do communicate with non-
human entities, such as animals, birds, etc.
 For instance, whenever we command our pet
dog or cat to sit, stand, or go, they immediately
follow our orders.
Extra personal Communication
 This is generally identified with tools of modern mass
media, which include books, the press, cinema,
television, radio, the Internet, etc.
 It is a means of conveying messages to an entire
populace.
 This also includes the speeches delivered by a prophet or
a political leader.
Mass Communication
 It includes communication that takes place only with the
help of electronic media, such as computer, cell phones,
LED, video, television, etc.
 Of these, the Internet has become a major means for all
sorts of official or personal communication.
Media Communication
 Communication is a two- way process by which
information is transmitted between individuals.
 Communication is a continuous process of meaningful
interactions among persons.
 The role of the receiver and the sender keeps changing
in the entire communication activity.
Features of Successful Professional
Communication
 Communication broadly includes both verbal and non-
verbal forms.
 It is a process which transmits and disseminates
important ideas, thoughts, feeling, etc.
 Communication skills are generally understood to be an
art or technique of persuasion through the use of oral,
written, and nonverbal features.
Features of Successful Professional
Communication
Barriers to Communication
Lack of proper planning
 Start talking or writing without thinking or planning.
 People do not clearly state the purpose of the message.
 This often results in miscommunication or partial breakdown in the
communication process.
Selection of a wrong variety of language
 For various human interactions, we choose different varieties of
expressions.
 Because of a wrong variety of language, even a strategy, otherwise
effective and useful, may fail miserably.
 Example- D-D, D-P
Verbal Barriers
Badly encoded or wrongly decoded messages
 Choice of wrong words, absence of punctuation marks or
wrongly—timed pauses, poor organization of ideas, use of
unnecessary jargon, etc. bring vagueness in the message.
 Example: Bombastic
Semantic Gap
 Semantic gap or distortion might be deliberate or accidental.
 For example an advertisement saying, ‘we sell for less’,
raises the question, ‘less than what?’ Is the product sold to
less number of people or offered at a less price?
 Such type of message can have different connotation.
Verbal Barriers
Difference in perception of a message
 Different people perceive a single message in different ways.
 Consider a situation wherein there occurs a dispute between
a worker and his/her superior and a third person is asked to
inquire into the matter.
 Words such as good, bad, proper, inappropriate and a large
of other words are essentially subjective in nature and can be
interpreted in various ways.
 Use them carefully to avoid ambiguity.
Verbal Barriers
Variation in language
 Certain words and idiomatic expressions are culture
specific.
 If we do not use them appropriately in the respective
cultural context, it might lead to miscommunication.
 For instance, what is called sidewalk in the US, in
Britain it is called pavement, whereas in India, it is
called platform.
Verbal Barriers
 When verbal and non-verbal message clash, receivers tend to
trust the non-verbal messages.
 Sometimes even flashing eyes, rolling eyes, quick movements
or very slow movement, or avoiding eye contact may also
cause non-verbal barriers to effective communication.
 Raising eyebrows constantly suggests that the speaker is not
convinced about the information that he/she has shared.
 Even when a presenter keeps his/her hands or thumbs
constantly in the pockets of his/her trousers, he/she will
certainly appear snobbish, scared, or deceptive to his/her
audience.
Non-verbal Barriers
 Poor listening results in incomplete, incorrect, and
inconsistent responses.
 We all pretend to listen to others while sitting in a meeting or
attending some oral presentation, we usually are occupied
with the idea of speaking at the earliest opportunity.
 “The biggest communication problem is we do not listen to
understand. We listen to respond”.
 It is so because speaking is a human urge, while listening is a
compulsion.
 We all aspire to be speakers but not necessarily all of us crave
to be a listener.
 That is why, there are many speakers but just a few listeners.
Listening Barriers
Besides the above, the following reasons may also cause
listening barriers in the communication environment:
 Making the speaker feel as though he/she is wasting the
listener’s time.
 Getting ahead of the speaker and completing his/her
thoughts.
 Asking too many questions for the sake of probing.
 Being distracted by something that is not part of the
ongoing communication.
Listening Barriers
 Closed office doors, physical distance between the
communicators, disturbance in transmission channels, etc.
create barriers.
 Nearness to others helps people communicate effectively as it
helps them get to know one another better.
 Distance therefore, is a barrier that often affects
communication
 At times, poor printing, badly indented text, lack of space or
margins, very small font sizes and crowed paragraphs can
lead to barriers.
Physical and Mechanical Barriers
 Compared to physical barriers, psychological barriers are far
more damaging and cause frequent disruptions in the process of
communication.
 Psychological barriers are closely linked to emotional barriers.
 Some such psychological barriers may arise due to the presence of
fear, distrust, absent mindedness, intensity of feelings, lack of
interest , obsessive temperament and so on between the
communicating parties.
 For instance, on receiving a message, we may not be able to
interpret it properly as we may be caught up in some emotional
turmoil of our own.
Psychological Barriers
Premature evaluation of message
 It is an undesirable human tendency to jump to hasty conclusion,
approve or disapprove what is being said or written, and generalize the
ideas without being convinced.
 This tendency often leads to failure in communication because the
listener and readers evaluate the message without fully understating its
real essence.
Information Overload
 Struggling with an information overload employees often tend to ignore
the important information unconsciously while processing the
information.
 For instance, the person concerned might miss the word ‘not’ in a
message, which reverses the intended meaning.
Miscellaneous Barriers
Distrust, threat, and fear
 Inconsistent and unpredictable behavior of the superior
leads to arousing distrust and fear among the
subordinates.
 If a subordinate has been punished for presenting
unfavorable but true facts in the past, he/she will not
express his/her ideas however innovative and crucial
they may be due to real or imagined fear.
Miscellaneous Barriers
Less time for orientation and for adjustment to change
 If the employees do not get sufficient time to adjust, alter, or
prepare themselves to face the changes around them, it
hampers communication and can severely affect their
performance in an organization.
 Emotional reaction
 Depending on the intensity of our emotions, our response or
reaction may create a barrier in communication.
 Emotions such as fear, anger and joy may act as hurdles in
making ourselves clear to our audience.
Miscellaneous Barriers
Rigid attitude
 Human communication is all an out sharing and
conveying emotions, ideas, and attitudes. A stubborn
attitude on the part of the listener or the speaker may
lead to a failure of communication.
Miscellaneous Barriers
 Send the data only to the people who require that.
 Emphasize the major ideas.
 Delete unwanted details.
 Maintain transparency in policy matters.
 Ensure clarity in message and look for a genuine feedback.
 Understand others’ emotions.
 Understand other cultures and language variations and use the
appropriate variety in the given context.
 Make sure that information overload does not affect the
communication environment adversely.
Some Remedies
 Maintain openness and acknowledge that people have
different perceptions and views regarding things.
 Encourage innovative ideas and views so that people do
not unnecessarily live in fears.
 Listen attentively to others.
 Speak with clarity and conviction.
 Know more about the receivers’ background and the
level of knowledge or language proficiency.
Some Remedies
Thank You

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Communication

  • 2.  The concept of communication  The main components of communication process  The stages of the communication process  Types of communication  Features of Successful Professional Communication  Barriers to communication  Ways to overcome Overview
  • 3.  Communication is a word of Latin origin Communico or communicare.  Cooperation between senders and receivers.  Require a common purpose, background and interest. The Concept of Communication
  • 4.  Process of sharing information is a symbolic interchange, which is both dynamic and interactive and results in an exchange of meaning and understanding. The Concept of Communication
  • 5. BITS Pilani, Pilani Campus Elements of Communication Process Elements Encoding Sender Receiver Channel Message Decoding Response Feedback
  • 6. Communication Environment Channel/Media Message Message Encoded Noise Decoded (Channel/ Semantic) Feedback The Process of Communication Sender Sent Message Received Message Receiver Response
  • 7.  A well defined communication environment  Cooperation between the sender and the receiver  Selection of an appropriate channel  Correct encoding and decoding of the message  Feedback Elements of Effective Communication
  • 8.  Verbal Communication Oral Communication Written Communication  Non-verbal Communication  Intrapersonal Communication  Interpersonal Communication  Extra personal Communication  Mass Communication  Media Communication Types of Communication
  • 9. Verbal communication stands for both for the spoken and the written word used in the communication process. It can further be divided into oral and written communication. Oral Communication  A face to face interaction between the sender and the receiver is called oral communication.  Example: presentations, participate in group discussions, appear for interview. Written Communication  In this type of communication, the sender uses the written mode to transmit his/her messages. Reports, proposals, books, handbooks ,letters emails, etc. come in this category. Verbal Communication
  • 10.  When a message is communicated without using a word. The process requires non-verbal cues to be transmitted and received.  It can be further categorized into two parts—body language and paralinguistic features.  Body language involves aspects such as personal appearance, walk, gestures, facial expressions, hand movements, posture, and eye contact.  The paralinguistic features include a person’s voice, volume, pitch, rate, pauses, articulation, voice modulation etc. Non-verbal Communication
  • 11.  This implies individual reflection, contemplation, and mediation.  Whenever communication takes place within one’s own self, it is termed as intrapersonal communication.  Communicating with the divine and with spirits in the form of prayers. Intrapersonal Communication
  • 12.  This is direct, written, or oral communication that occurs between two or more persons.  The oral form of this type of communication, such as a dialogue or a conversation between two or more people, is personal and direct, and permits maximum interaction through words and gestures. Interpersonal Communication
  • 13.  Communication does not take place only among human beings. If we observe carefully, we find that sometimes we do communicate with non- human entities, such as animals, birds, etc.  For instance, whenever we command our pet dog or cat to sit, stand, or go, they immediately follow our orders. Extra personal Communication
  • 14.  This is generally identified with tools of modern mass media, which include books, the press, cinema, television, radio, the Internet, etc.  It is a means of conveying messages to an entire populace.  This also includes the speeches delivered by a prophet or a political leader. Mass Communication
  • 15.  It includes communication that takes place only with the help of electronic media, such as computer, cell phones, LED, video, television, etc.  Of these, the Internet has become a major means for all sorts of official or personal communication. Media Communication
  • 16.  Communication is a two- way process by which information is transmitted between individuals.  Communication is a continuous process of meaningful interactions among persons.  The role of the receiver and the sender keeps changing in the entire communication activity. Features of Successful Professional Communication
  • 17.  Communication broadly includes both verbal and non- verbal forms.  It is a process which transmits and disseminates important ideas, thoughts, feeling, etc.  Communication skills are generally understood to be an art or technique of persuasion through the use of oral, written, and nonverbal features. Features of Successful Professional Communication
  • 19. Lack of proper planning  Start talking or writing without thinking or planning.  People do not clearly state the purpose of the message.  This often results in miscommunication or partial breakdown in the communication process. Selection of a wrong variety of language  For various human interactions, we choose different varieties of expressions.  Because of a wrong variety of language, even a strategy, otherwise effective and useful, may fail miserably.  Example- D-D, D-P Verbal Barriers
  • 20. Badly encoded or wrongly decoded messages  Choice of wrong words, absence of punctuation marks or wrongly—timed pauses, poor organization of ideas, use of unnecessary jargon, etc. bring vagueness in the message.  Example: Bombastic Semantic Gap  Semantic gap or distortion might be deliberate or accidental.  For example an advertisement saying, ‘we sell for less’, raises the question, ‘less than what?’ Is the product sold to less number of people or offered at a less price?  Such type of message can have different connotation. Verbal Barriers
  • 21. Difference in perception of a message  Different people perceive a single message in different ways.  Consider a situation wherein there occurs a dispute between a worker and his/her superior and a third person is asked to inquire into the matter.  Words such as good, bad, proper, inappropriate and a large of other words are essentially subjective in nature and can be interpreted in various ways.  Use them carefully to avoid ambiguity. Verbal Barriers
  • 22. Variation in language  Certain words and idiomatic expressions are culture specific.  If we do not use them appropriately in the respective cultural context, it might lead to miscommunication.  For instance, what is called sidewalk in the US, in Britain it is called pavement, whereas in India, it is called platform. Verbal Barriers
  • 23.  When verbal and non-verbal message clash, receivers tend to trust the non-verbal messages.  Sometimes even flashing eyes, rolling eyes, quick movements or very slow movement, or avoiding eye contact may also cause non-verbal barriers to effective communication.  Raising eyebrows constantly suggests that the speaker is not convinced about the information that he/she has shared.  Even when a presenter keeps his/her hands or thumbs constantly in the pockets of his/her trousers, he/she will certainly appear snobbish, scared, or deceptive to his/her audience. Non-verbal Barriers
  • 24.  Poor listening results in incomplete, incorrect, and inconsistent responses.  We all pretend to listen to others while sitting in a meeting or attending some oral presentation, we usually are occupied with the idea of speaking at the earliest opportunity.  “The biggest communication problem is we do not listen to understand. We listen to respond”.  It is so because speaking is a human urge, while listening is a compulsion.  We all aspire to be speakers but not necessarily all of us crave to be a listener.  That is why, there are many speakers but just a few listeners. Listening Barriers
  • 25. Besides the above, the following reasons may also cause listening barriers in the communication environment:  Making the speaker feel as though he/she is wasting the listener’s time.  Getting ahead of the speaker and completing his/her thoughts.  Asking too many questions for the sake of probing.  Being distracted by something that is not part of the ongoing communication. Listening Barriers
  • 26.  Closed office doors, physical distance between the communicators, disturbance in transmission channels, etc. create barriers.  Nearness to others helps people communicate effectively as it helps them get to know one another better.  Distance therefore, is a barrier that often affects communication  At times, poor printing, badly indented text, lack of space or margins, very small font sizes and crowed paragraphs can lead to barriers. Physical and Mechanical Barriers
  • 27.  Compared to physical barriers, psychological barriers are far more damaging and cause frequent disruptions in the process of communication.  Psychological barriers are closely linked to emotional barriers.  Some such psychological barriers may arise due to the presence of fear, distrust, absent mindedness, intensity of feelings, lack of interest , obsessive temperament and so on between the communicating parties.  For instance, on receiving a message, we may not be able to interpret it properly as we may be caught up in some emotional turmoil of our own. Psychological Barriers
  • 28. Premature evaluation of message  It is an undesirable human tendency to jump to hasty conclusion, approve or disapprove what is being said or written, and generalize the ideas without being convinced.  This tendency often leads to failure in communication because the listener and readers evaluate the message without fully understating its real essence. Information Overload  Struggling with an information overload employees often tend to ignore the important information unconsciously while processing the information.  For instance, the person concerned might miss the word ‘not’ in a message, which reverses the intended meaning. Miscellaneous Barriers
  • 29. Distrust, threat, and fear  Inconsistent and unpredictable behavior of the superior leads to arousing distrust and fear among the subordinates.  If a subordinate has been punished for presenting unfavorable but true facts in the past, he/she will not express his/her ideas however innovative and crucial they may be due to real or imagined fear. Miscellaneous Barriers
  • 30. Less time for orientation and for adjustment to change  If the employees do not get sufficient time to adjust, alter, or prepare themselves to face the changes around them, it hampers communication and can severely affect their performance in an organization.  Emotional reaction  Depending on the intensity of our emotions, our response or reaction may create a barrier in communication.  Emotions such as fear, anger and joy may act as hurdles in making ourselves clear to our audience. Miscellaneous Barriers
  • 31. Rigid attitude  Human communication is all an out sharing and conveying emotions, ideas, and attitudes. A stubborn attitude on the part of the listener or the speaker may lead to a failure of communication. Miscellaneous Barriers
  • 32.  Send the data only to the people who require that.  Emphasize the major ideas.  Delete unwanted details.  Maintain transparency in policy matters.  Ensure clarity in message and look for a genuine feedback.  Understand others’ emotions.  Understand other cultures and language variations and use the appropriate variety in the given context.  Make sure that information overload does not affect the communication environment adversely. Some Remedies
  • 33.  Maintain openness and acknowledge that people have different perceptions and views regarding things.  Encourage innovative ideas and views so that people do not unnecessarily live in fears.  Listen attentively to others.  Speak with clarity and conviction.  Know more about the receivers’ background and the level of knowledge or language proficiency. Some Remedies