As an e-commerce business you have many channels of marketing that can contribute to your sales. One of them is affiliate marketing. Adding this method to your marketing strategy can do your business good. Let’s go over the basics together.
2. Basics of Affiliate
Marke7ng
Affiliate marke,ng requires you to have an
agreement with a few affiliates which can
channel traffic into your online retail website.
It is a performance related channel and
generally a very good one. It does not limit
itself with sales either. You can choose the
conversions as crea,ng new leads too.
It will be up to you as the retailer to decide on the
ac,onwhich can be an order or subscrip,on to your
weekly newsleCer.
3. Benefits of Performance
Based Systems
The commission you give can take various
forms as well. You can agree on a fixed,
amount for any successful comple,on or
you can offer them a percentage
on the order value.
Your affiliates can drive the traffic through
mul,ple sources. They can u,lize websites,
social media posts, search engine marke,ng
or even the telephone. Their aim is based on
geJng you your target audience which can
be poten,al customers. This process can be
tracked through cookies and pixels automa,cally.
4. Affiliate Networks
Once you decide to dive in this new area your
next step will be deciding on an affiliate
network. Affiliate networks manage tracking,
repor,ng and the payouts.
They are usually private companies that
specialize in affiliate marke,ng. There are
many of them but in case you want to check
them out, here is a few of them:
-Omnistar (for online e-commerce plaNorms such as Shopify and
BigCommerce)
-AffiliateWP (for WordPress based e-commerce businesses)
-ShareASale
5. Content Process
Another thing that can make things easier
and more efficient for you is to provide your
content in many forms. You should have a
social media copy which can be posted.
You should create banners which vary in size
so that your affiliates can u,lize them easily.
When you sign up with a plaNorm, like the
ones above, you will get the aCen,on of many
affiliates. ATer you should make sure their
content or users parallel with your customer
profile. In this process you might want to look for
bloggers as well. If their audience matches yours you
might get more than you hope from this agreement.
6. Keep Connected
You have chosen your affiliates and agreed
them upon a commission fee. You have
provided them with the contents and
banners they might need. ATer the
agreement becomes ac,ve we suggest that
you stay in touch with your affiliates.
They might need some mo,va,on to start
promo,ng your website. You can also let them
know about your latest promo,ons and new
products in the mean ,me. We hope that your
business can benefit from this strategy and we
were helpful. Good luck to you all!
7. COMPETITOR PRICE TRACKER
Enjoy more e-commerce 7ps on
Prisync’s E-Commerce Blog!
Visit blog.prisync.com!
Subscribe to our weekly newsle5er!
8. BONUS:
COMPETITOR
PRICE
TRACKING
IT’S A MUST!
%2 of online prices change on a daily basis.
Be,er get automated.
email alerts, API integra;ons etc.
Solid ROI!
sales and profit boost for affordable monthly fees.
9.
10.
11.
12.
13. THANKS FOR
WATCHING! :)
WE E-COMMERCE!
If you want to track your
compeAtor prices automaAcally,
VISIT PRISYNC.COM AND,
TRY PRISYNC FOR FREE
FOR 14 DAYS NOW!