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The Data Behind 10 Years
of the iOS App Store
– 2018 –
COPYRIGHT 2018
The iOS App Store
APPS THAT GENERATED MORE
THAN $1M IN CONSUMER SPEND
ON THE IOS APP STORE
Nearly
10
THOUSA...
App Annie Is the Most Trusted Partner in the App Economy
COPYRIGHT 20183
Our data is the most cited by app industry leader...
The Company & Technology
Behind the Report
App Annie helps companies build better app
businesses and is used by 94 of the ...
Table of Contents
10 Years, 10 Highlights of the iOS App Store 6
The Top iOS Apps of All Time 17
A Trip Through Time: The ...
10 Years, 10 Highlights
of the iOS App Store
COPYRIGHT 2018
iOS App Store Revenue Growth Outpaces Downloads, Nearly
Doubling Between 2015 and 2017
7 COPYRIGHT 20187
1.
*Spend is gros...
The iOS App Store Generates Nearly Twice as Much Consumer
Spend as Google Play, Despite a Lower Device Install Base
8 COPY...
iPhone Users in Select Markets Have Over 100 Apps Installed and
Use Over 40 Apps Each Month
9 COPYRIGHT 20189
3.
Average M...
APAC Accounts for Nearly 60% of iOS App Store
Consumer Spend
COPYRIGHT 201810
4.
APAC's rapid increase in global share of ...
Games Account for 31% of Downloads, But 75% of Spend
11 COPYRIGHT 201811
5. iOS App Store Downloads in 2017 iOS App Store ...
The United States Is the Largest Market by All-Time iOS App Store
Consumer Spend and Downloads
12 COPYRIGHT 2018
6.
Rank C...
Over 4.5M Apps Have Been Released on the iOS App Store So Far
13 COPYRIGHT 201813
7. Apps Outside of Games Accounting for ...
More Apps Than Ever Are Generating Millions of Dollars on the iOS
App Store Worldwide
14 COPYRIGHT 201814
8.
$1M–$10M Spen...
In-App Subscription Payments Have Allowed Apps (Excluding
Games) to Flourish on the iOS App Store
15 COPYRIGHT 201815
9.
D...
There’s Plenty More to Come for the iOS App Store
16 COPYRIGHT 201816
10. By 2022, Consumer Spend in the iOS App Store Wil...
The Top iOS Apps of All Time
COPYRIGHT 2018
Top Games by All-Time Worldwide Downloads
COPYRIGHT 2018
Rank Game Company Company Headquarters
1 Candy Crush Saga Activis...
Top Games by All-Time Worldwide Consumer Spend
19 COPYRIGHT 201819
Rank Game Company Company Headquarters
1 Clash of Clans...
Top Apps by All-Time Worldwide Downloads
20 COPYRIGHT 201820
Rank App Company Company Headquarters
1 Facebook Facebook Uni...
Top Apps by All-Time Worldwide Consumer Spend
21 COPYRIGHT 201821
Rank App Company Company Headquarters
1 Netflix Netflix ...
22 COPYRIGHT 201822
Rank Company Headquarters
1 Tencent China
2 Supercell Finland
3 NetEase China
4 King United Kingdom
5 ...
23 COPYRIGHT 201823
Rank Company Headquarters
1 Tencent China
2 InterActiveCorp (IAC) United States
3 LINE Japan
4 Netflix...
A Trip Through Time: The Most
Popular iOS Apps by Year
COPYRIGHT 2018
1. Documents To
Go
2. Shazam
3. LogMeIn Ignition 4. Star Walk
5. NAVIGON
Europe
6. TomTom
Western Europe
7. Quickoffice 8....
1. Documents To Go 2. Quickoffice
3. NAVIGON Europe 4. WhatsApp
Messenger
5. Shazam 6. LogMeIn Ignition
7. TomTom Western
...
1. Instagram 2. YouTube
3. Skype 4. Facebook
5. Twitter 6. Chrome Browser
7. Shazam 8. Flashlight by
iHandy
9. Viber 10. e...
1. YouTube 2. Google Maps
3. Skype 4. Facebook
5. Instagram 6. Snapchat
7. Facebook
Messenger
8. WhatsApp
Messenger
9. Twi...
COPYRIGHT 201829
2014
● Facebook Messenger immediately leapt to the
number 1 spot by downloads following its
unbundling fr...
COPYRIGHT 201830
2015
● In 2015, China overtook the United States to
become the largest market by iOS App Store
downloads....
COPYRIGHT 201831
2016
● In 2016, China overtook the US to become the
largest market by App Store consumer spend.
China beg...
``
COPYRIGHT 201832
2017
● China dominated the 2017 charts. Nearly half of
top apps were owned by China-headquartered
comp...
COPYRIGHT 201833
2018 ● Year-to-date in 2018, Tik Tok, a popular short
form video platform and social network from
China, ...
● The 2017-2022 App Economy Forecast: 6 Billion
Devices, $157 Billion in Spend & More
● 2017 Retrospective: A Monumental Y...
About App Annie
App Annie delivers the most trusted app market data and insights for your business to
succeed in the globa...
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Estadísticas App Store

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Conoce la estadística de 10 años en la App Store de Apple.

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Estadísticas App Store

  1. 1. The Data Behind 10 Years of the iOS App Store – 2018 –
  2. 2. COPYRIGHT 2018 The iOS App Store APPS THAT GENERATED MORE THAN $1M IN CONSUMER SPEND ON THE IOS APP STORE Nearly 10 THOUSAND TOTAL iOS APP STORE CONSUMER SPEND TOTAL NUMBER OF APPS AVAILABLE ON THE iOS APP STORE TOTAL iOS APP STORE DOWNLOADS MAY 2018JULY 2010 - DECEMBER 2017JULY 2010 - DECEMBER 2017 Over $130 BILLION Over 2.0 MILLION Over 170 BILLION SINCE JULY 2010
  3. 3. App Annie Is the Most Trusted Partner in the App Economy COPYRIGHT 20183 Our data is the most cited by app industry leaders and media Our enterprise customers span industries and the globe
  4. 4. The Company & Technology Behind the Report App Annie helps companies build better app businesses and is used by 94 of the top 100 publishers across the globe. From competitive benchmarking to international expansion, we deliver the data and insights needed to succeed in the app economy. The information contained in this report is informed by App Annie Intelligence, the leading data solution for the app economy as well as our proprietary forecast model. To see how our app data for download, revenue, demographic and usage estimates and ASO can help guide your critical business decisions, sign up for a free account today. DISCOVER OPPORTUNITIES DEVELOP BETTER STRATEGIES OPTIMIZE USER ACQUISITION DRIVE DEEPER ENGAGEMENT ACCELERATE REVENUE Confidently Navigate the Entire App Lifecycle with App Annie Intelligence The industry’s trusted global app market data. Cutting edge insights. One Integrated platform. COPYRIGHT 20184
  5. 5. Table of Contents 10 Years, 10 Highlights of the iOS App Store 6 The Top iOS Apps of All Time 17 A Trip Through Time: The Most Popular iOS Apps by Year 24 Read Further Analysis on the App Economy 34
  6. 6. 10 Years, 10 Highlights of the iOS App Store COPYRIGHT 2018
  7. 7. iOS App Store Revenue Growth Outpaces Downloads, Nearly Doubling Between 2015 and 2017 7 COPYRIGHT 20187 1. *Spend is gross, the iOS App Store's fees are included Worldwide iOS App Store Downloads Worldwide iOS App Store Consumer Spend Downloads(Billions) USD(Billions) 6 YEAR CAGR: 15% 6 YEAR CAGR: 52%
  8. 8. The iOS App Store Generates Nearly Twice as Much Consumer Spend as Google Play, Despite a Lower Device Install Base 8 COPYRIGHT 20188 2. Share of Worldwide Downloads Share of Worldwide Consumer Spend Note: Google Play is not available in China iOS App Store Google Play iOS App Store Google Play
  9. 9. iPhone Users in Select Markets Have Over 100 Apps Installed and Use Over 40 Apps Each Month 9 COPYRIGHT 20189 3. Average Monthly Apps Installed and Used on iPhones in 2017 in Select Countries Apps Used Apps Installed France Indonesia South Korea Japan Brazil Germany China India Australia United States United Kingdom Mexico
  10. 10. APAC Accounts for Nearly 60% of iOS App Store Consumer Spend COPYRIGHT 201810 4. APAC's rapid increase in global share of downloads and consumer spend followed the release of the iPhone 6 and iPhone 6 Plus in China in October 2014 Downloads Consumer Spend Share of iOS App Store Downloads and Spend by Region Americas APAC EMEA
  11. 11. Games Account for 31% of Downloads, But 75% of Spend 11 COPYRIGHT 201811 5. iOS App Store Downloads in 2017 iOS App Store Consumer Spend in 2017 30.5B $42.5B EMEA 7.8B Americas 7.9B APAC 14.8B EMEA $6.0B Americas $11.3B iPhone 6.8B APAC $25.2B iPad 1.1B Apps 4.7B Games 2.0B Apps 0.5B Games 0.6B iPhone $8.4B iPad $3.0B Apps $3.2B Games $5.2B Apps $0.7B Games $2.3B iPhone 6.7B iPad 1.2B Games 2.0B Apps 4.7B Games 0.6B Apps 0.6B iPhone 13.1B iPad 1.7B Apps 0.9B Games 0.8B Apps 9.7B Games 3.4B iPhone $4.3B iPad $1.7B Games $2.3B Apps $2.0B Games $1.0B Apps $0.7B iPhone $22.9B iPad $2.3B Apps $0.4B Games $1.8B Apps $3.6B Games $19.3B
  12. 12. The United States Is the Largest Market by All-Time iOS App Store Consumer Spend and Downloads 12 COPYRIGHT 2018 6. Rank Country Downloads (Billions) 1 United States 40.1 2 China 39.9 3 Japan 9.5 4 United Kingdom 8.0 5 Russia 4.5 6 France 4.5 7 Germany 4.1 8 Canada 3.9 9 Australia 3.4 10 Italy 2.9 Top Markets by All-Time iOS App Store Downloads Note: All-Time refers to iOS App Store downloads from July 2010 to December 2017 Rank Country USD (Billions) 1 United States $36.0 2 China $27.7 3 Japan $25.2 4 United Kingdom $5.0 5 Australia $3.3 6 Canada $3.0 7 Germany $2.6 8 France $2.3 9 South Korea $2.2 10 Taiwan $2.1 Top Markets by All-Time iOS App Store Consumer Spend Note: All-Time refers to iOS App Store consumer spend from July 2010 to December 2017
  13. 13. Over 4.5M Apps Have Been Released on the iOS App Store So Far 13 COPYRIGHT 201813 7. Apps Outside of Games Accounting for an Increasing Proportion of Releases Starting in September 2016, Apple enhanced its QA process, resulting in fewer, but higher quality, apps being released and retained on the store. Apps Outside of Games Games NumberofApps(Millions) Note: Release date is the first date an app ranked in the iOS App Store, for downloads or revenue, in any country Cumulative Apps Released on the iOS App Store Worldwide
  14. 14. More Apps Than Ever Are Generating Millions of Dollars on the iOS App Store Worldwide 14 COPYRIGHT 201814 8. $1M–$10M Spend > $10M Spend NumberofApps Number of Apps With More Than $1M in Consumer Spend 5 YEAR CAGR: 30%
  15. 15. In-App Subscription Payments Have Allowed Apps (Excluding Games) to Flourish on the iOS App Store 15 COPYRIGHT 201815 9. Documents to Go Comics Pandora Radio Pandora Radio Spotify Spotify Netflix Quickoffice Badoo LINE LINE Pandora Radio Netflix Tencent Video NAVIGON Europe Quickoffice Zoosk Zoosk LINE LINE Tinder WhatsApp Messenger WhatsApp Messenger Skype Skype HBO NOW Tinder iQIYI Shazam Pandora Radio Badoo Badoo Zoosk HBO NOW Pandora Radio Apps with in-app subscription payments at time of ranking Worldwide Consumer Spend for Apps Excluding Games on the iOS App Store Apple revamped their subscription model in September 2016 with iOS 10. Monetization options expanded, and subscriptions were opened to additional app categories. 50% growth in spend from 2016 to 2017 — fastest annual growth rate since 2011 In-app subscriptions first introduced in February 2011 WorldwideConsumer SpendinAllApps ExcludingGames Top5AppsExcluding GamesbyWorldwide ConsumerSpend
  16. 16. There’s Plenty More to Come for the iOS App Store 16 COPYRIGHT 201816 10. By 2022, Consumer Spend in the iOS App Store Will Reach $75.7B, up 80% From 2017 5 YEAR CAGR: 12.2% USD(Billions) Note: Spend is gross, the iOS App Store's fees are included Worldwide iOS App Store Consumer Spend
  17. 17. The Top iOS Apps of All Time COPYRIGHT 2018
  18. 18. Top Games by All-Time Worldwide Downloads COPYRIGHT 2018 Rank Game Company Company Headquarters 1 Candy Crush Saga Activision Blizzard United States 2 Subway Surfers Kiloo Denmark 3 Fruit Ninja Halfbrick Australia 4 Clash of Clans Supercell Finland 5 Honour of Kings Tencent China 6 Minion Rush Vivendi France 7 Angry Birds Rovio Finland 8 Temple Run 2 Imangi United States 9 Temple Run Imangi United States 10 Asphalt 8: Airborne Vivendi France 18 Note: - All-Time refers to iOS App Store downloads from July 2010 to May 2018 - Analysis excludes downloads from pre-installed apps - Company displays the current owner of the listed app. It does not include companies that have previously owned the app
  19. 19. Top Games by All-Time Worldwide Consumer Spend 19 COPYRIGHT 201819 Rank Game Company Company Headquarters 1 Clash of Clans Supercell Finland 2 Candy Crush Saga Activision Blizzard United States 3 Monster Strike mixi Japan 4 Puzzle & Dragons GungHo Online Entertainment Japan 5 Honour of Kings Tencent China 6 Fantasy Westward Journey NetEase China 7 Game of War - Fire Age MZ United States 8 Fate/Grand Order Sony Japan 9 Clash Royale Supercell Finland 10 Pokémon GO Niantic United States Note: - All-Time refers to iOS App Store consumer spend from July 2010 to May 2018 - Analysis excludes consumer spend from pre-installed apps - Company displays the current owner of the listed app. It does not include companies that have previously owned the app
  20. 20. Top Apps by All-Time Worldwide Downloads 20 COPYRIGHT 201820 Rank App Company Company Headquarters 1 Facebook Facebook United States 2 Facebook Messenger Facebook United States 3 YouTube Google United States 4 Instagram Facebook United States 5 WhatsApp Messenger Facebook United States 6 Google Maps Google United States 7 Snapchat Snap United States 8 Skype Microsoft United States 9 WeChat Tencent China 10 QQ Tencent China Note: - All-Time refers to iOS App Store downloads from July 2010 to May 2018 - Analysis excludes downloads from pre-installed apps - Company displays the current owner of the listed app. It does not include companies that have previously owned the app
  21. 21. Top Apps by All-Time Worldwide Consumer Spend 21 COPYRIGHT 201821 Rank App Company Company Headquarters 1 Netflix Netflix United States 2 Spotify Spotify Sweden 3 Pandora Radio Pandora United States 4 Tencent Video Tencent China 5 Tinder InterActiveCorp (IAC) United States 6 LINE LINE Japan 7 iQIYI Baidu China 8 HBO NOW Time Warner United States 9 Kwai(快手) OneSmile China 10 QQ Tencent China Note: - All-Time refers to iOS App Store consumer spend from July 2010 to May 2018 - Analysis excludes consumer spend from pre-installed apps - Company displays the current owner of the listed app. It does not include companies that have previously owned the app
  22. 22. 22 COPYRIGHT 201822 Rank Company Headquarters 1 Tencent China 2 Supercell Finland 3 NetEase China 4 King United Kingdom 5 MZ United States 6 mixi Japan 7 GungHo Online Entertainment Japan 8 Electronic Arts United States 9 Activision Blizzard United States 10 BANDAI NAMCO Japan Rank Company Headquarters 1 Electronic Arts United States 2 Tencent China 3 Gameloft France 4 Rovio Finland 5 Glu United States 6 Disney United States 7 Zynga United States 8 TabTale Israel 9 Storm8 United States 10 Ubisoft France Note: - All-Time refers to iOS App Store downloads and consumer spend from July 2010 to May 2018 - Analysis excludes downloads and consumer spend from pre-installed apps - In the event of a company acquisition, app performance is assigned to the acquired company prior to the acquisition date, and to the acquiree after the acquisition date Top Companies by All-Time iOS App Store Downloads in Games Top Companies by All-Time iOS App Store Consumer Spend in Games
  23. 23. 23 COPYRIGHT 201823 Rank Company Headquarters 1 Tencent China 2 InterActiveCorp (IAC) United States 3 LINE Japan 4 Netflix United States 5 Spotify Sweden 6 Pandora United States 7 Baidu China 8 Time Warner United States 9 Microsoft United States 10 Smule United States Rank Company Headquarters 1 Google United States 2 Facebook United States 3 Tencent China 4 Baidu China 5 Alibaba Group China 6 Microsoft United States 7 Outfit7 Cyprus 8 Amazon United States 9 InterActiveCorp (IAC) United States 10 Meitu China Top Companies by All-Time iOS App Store Downloads Outside of Games Top Companies by All-Time iOS App Store Consumer Spend Outside of Games Note: - All-Time refers to iOS App Store downloads and consumer spend from July 2010 to May 2018 - Analysis excludes downloads and consumer spend from pre-installed apps - In the event of a company acquisition, app performance is assigned to the acquired company prior to the acquisition date, and to the acquiree after the acquisition date
  24. 24. A Trip Through Time: The Most Popular iOS Apps by Year COPYRIGHT 2018
  25. 25. 1. Documents To Go 2. Shazam 3. LogMeIn Ignition 4. Star Walk 5. NAVIGON Europe 6. TomTom Western Europe 7. Quickoffice 8. WhatsApp Messenger 9. Hipstamatic 10. TomTom Europe 1. Talking Tom Cat 2. Facebook 3. Skype 4. Windows Live Messenger 5. Twitter 6. Google 7. Shazam 8. Google Earth 9. Bump 10. Netflix COPYRIGHT 201825 2010 ● Two years into the App Store, and at the beginning of App Annie supplying the industry's most trusted data, social and communication apps such as Facebook, Skype and Twitter topped the worldwide download charts for apps excluding Games. Facebook has been among the top 10 most downloaded apps in every subsequent year. ● WhatsApp Messenger was a top consumer-spend- generating app in 2010 (at the time they charged a $0.99 upfront fee). In 2010, approximately 10% of all app downloads on the iOS App Store were paid. Year-to-date in 2018, less than 1% of downloads have been paid. ● Talking Tom Cat, an Entertainment app from Outfit 7, was the most downloaded app in 2010. This began a decade of success for Outfit 7, and their apps have subsequently been downloaded more than 7 billion times globally.Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps - 2010 data covers July 1st to December 31st Consumer SpendDownloads
  26. 26. 1. Documents To Go 2. Quickoffice 3. NAVIGON Europe 4. WhatsApp Messenger 5. Shazam 6. LogMeIn Ignition 7. TomTom Western Europe 8. GoodReader 9. MotionX GPS Drive 10. Zinio 1. Facebook 2. Skype 3. Twitter 4. Talking Tom Cat 2 5. Instagram 6. Viber 7. Google 8. Talking Tom Cat 9. Bump 10. Emoji Free! COPYRIGHT 201826 2011 ● In 2011, Instagram entered the top 10 apps by downloads following its release in October of the previous year. By 2012, the year in which it was acquired by Facebook, Instagram would become the most downloaded app globally. ● Bump — an award winning app that allowed users to share contacts and photos by bumping devices together — was a top downloaded app in 2011. Subsequently acquired by Google in 2013 and discontinued in 2014, the team went on to make significant contributions to Google Photos and Android Camera. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads
  27. 27. 1. Instagram 2. YouTube 3. Skype 4. Facebook 5. Twitter 6. Chrome Browser 7. Shazam 8. Flashlight by iHandy 9. Viber 10. eBay 1. Comics 2. Badoo 3. Quickoffice 4. WhatsApp Messenger 5. Pandora Music 6. Documents To Go 7. Zinio 8. LINE 9. MLB At Bat 10. Zoosk COPYRIGHT 201827 2012 ● With the release of iOS 6.0, YouTube no longer came pre-installed on new iPhones. In 2012, a newly released standalone version quickly became the second most downloaded app of the year — a powerful demonstration of mobile’s future promise as a video streaming platform. ● Dating apps Badoo and Zoosk became top consumer-spend-generating apps in 2012. Over the coming years, they were joined by the likes of Tinder, Grindr and Lovoo to make Dating one of the most lucrative app categories. ● MLB At Bat launched in 2012 with a range of innovative features. Subscription payments for streamed content allowed it to quickly become a top grossing app, and as of May 2018 it remained the most used sports league app in the world. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads
  28. 28. 1. YouTube 2. Google Maps 3. Skype 4. Facebook 5. Instagram 6. Snapchat 7. Facebook Messenger 8. WhatsApp Messenger 9. Twitter 10. Vine 1. Pandora Music 2. LINE 3. Zoosk 4. Skype 5. Badoo 6. LINE PLAY 7. Comics 8. MLB At Bat 9. Grindr 10. NYTimes COPYRIGHT 201828 2013 ● In 2013, the iOS App Store generated more than $10 billion in consumer spend for the first time. ● Pandora Music hit the number 1 spot for consumer spend in 2013. Pandora blazed a trail for a music industry that has increasingly adopted the mobile platform. In 2017, apps in the Music category on the iOS App Store alone generated more than $1 billion in worldwide consumer spend. ● Snapchat began its meteoric rise, appearing in the top 10 for the first time since its 2011 release. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads
  29. 29. COPYRIGHT 201829 2014 ● Facebook Messenger immediately leapt to the number 1 spot by downloads following its unbundling from the main Facebook app. Facebook Messenger and Facebook remained in the number 1 and 2 spots, respectively, until 2017. ● Apple Pay was made available for the first time in 2014. Within 3 days of the launch, 1 million credit cards were registered with Apple Pay. Mobile devices continue to grow in importance as a personal financial hub. Worldwide in 2017, there were over 1.4 billion app downloads from the Finance category on the iOS App Store. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads 1. Pandora Music 2. LINE 3. Zoosk 4. Skype 5. Badoo 6. LINE PLAY 7. Spotify 8. Grindr 9. Match.com 10. Deezer 1. Facebook Messenger 2. Facebook 3. YouTube 4. Instagram 5. WhatsApp Messenger 6. Google Maps 7. Skype 8. Snapchat 9. Google 10. Twitter
  30. 30. COPYRIGHT 201830 2015 ● In 2015, China overtook the United States to become the largest market by iOS App Store downloads. ● Spotify, Hulu, Pandora Music and HBO NOW all ranked in the top 10 apps by consumer spend. This was the strongest showing yet for entertainment companies and demonstrated just how lucrative the iOS App Store had become as a streaming platform. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads 1. Facebook Messenger 2. Facebook 3. YouTube 4. WhatsApp Messenger 5. Instagram 6. Snapchat 7. Google Maps 8. QQ 9. Skype 10. WeChat 1. Spotify 2. Pandora Music 3. LINE 4. HBO NOW 5. Zoosk 6. Match.com 7. Skype 8. Tinder 9. Sing! by Smule 10. Hulu
  31. 31. COPYRIGHT 201831 2016 ● In 2016, China overtook the US to become the largest market by App Store consumer spend. China began its reign as the largest iOS App Store market by both downloads and consumer spend. ● Apple revamped their subscription model in September 2016. The iOS App Store saw 50% growth in consumer spend from 2016 to 2017 — the fastest annual growth rate since 2011. Apps had become the epicenter for organizing the services we use. ● Chinese streaming giant iQIYI broke into the top 10 apps by spend for the first time in 2016. So far in 2018, iQIYI remains one of the largest streaming services by consumer spend in the world — driven almost entirely by its performance in China. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads 1. Spotify 2. Netflix 3. LINE 4. Tinder 5. HBO NOW 6. Pandora Music 7. iQIYI 8. Hulu 9. Inke 10. Sing! by Smule 1. Facebook Messenger 2. Facebook 3. YouTube 4. WhatsApp Messenger 5. Snapchat 6. Instagram 7. Uber 8. Google Maps 9. WeChat 10. QQ
  32. 32. `` COPYRIGHT 201832 2017 ● China dominated the 2017 charts. Nearly half of top apps were owned by China-headquartered companies. ● In June 2017, Apple celebrated the 10 year anniversary of the iPhone and released the iPhone X in November. ● Apple also launched a significant App Store redesign in September 2017. iOS 11 aimed to make app discovery easier and more compelling for users. Note: - Top apps excluding Games on the iOS App Store worldwide - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads 1. YouTube 2. Facebook Messenger 3. Facebook 4. WeChat 5. Instagram 6. WhatsApp Messenger 7. Google Maps 8. QQ 9. Taobao 10. Tencent Video 1. Netflix 2. Tencent Video 3. Tinder 4. iQIYI 5. Pandora Music 6. Spotify 7. Kwai(快手) 8. QQ 9. HBO NOW 10. LINE
  33. 33. COPYRIGHT 201833 2018 ● Year-to-date in 2018, Tik Tok, a popular short form video platform and social network from China, has leapt to the number 1 spot by global downloads. Tik Tok allows users to create and share their own short music videos and recently announced it had more than 150 million daily users in mainland China alone. ● Netflix sustained its number 1 spot for iOS App Store consumer spend to start off 2018, in part driven by its continued international expansion. ● Each year has brought new iPhones, new OS updates and new in-demand apps. What remains constant in 2018 is mobile being at the center of our lives – bringing us entertainment, connecting us to work and friends, facilitating romance, playing our favorite music and navigating us to new places. The iOS App Store has brought unparalleled digital access to millions of people around the world and will continue to enhance our lives as we head into its 11th year and beyond. Note: - Top apps excluding Games on the iOS App Store worldwide - 2018 data covers January 1st to May 31st - Analysis excludes downloads and consumer spend from pre-installed apps Consumer SpendDownloads 1. Netflix 2. Tencent Video 3. Tinder 4. iQIYI 5. Kwai(快手) 6. Pandora Music 7. YouTube 8. Youku 9. QQ 10. HBO NOW 1. Tik Tok 2. YouTube 3. Facebook Messenger 4. Instagram 5. Facebook 6. WhatsApp Messenger 7. WeChat 8. Google Maps 9. Snapchat 10. Gmail
  34. 34. ● The 2017-2022 App Economy Forecast: 6 Billion Devices, $157 Billion in Spend & More ● 2017 Retrospective: A Monumental Year for the App Economy ● Top Predictions for the App Economy in 2018 ● Why Your Mobile Strategy Needs an App ● New App Usage Report: How Many Apps Do Users Install a Month? ● Metrics That Matter for Product Managers: The Fundamentals APP ANNIE Grow your business with the leader in app market data and analytics ● App Annie Intelligence App Annie Intelligence provides accurate app market data and insights for millions of apps across the globe. Sign up for free now ● ● App Annie Connect App Annie Connect gives you a full view of your app performance. Consolidate all your app store, usage and advertising data in one unified dashboard. Sign up for free now COPYRIGHT 201834 Read Further Analysis on the App Economy
  35. 35. About App Annie App Annie delivers the most trusted app market data and insights for your business to succeed in the global app economy. Over 1 million registered users rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital Partners, e.ventures, Greenspring Associates, and Greycroft Partners. For more information, please visit appannie.com, check out our Blog and follow us on Twitter (@AppAnnie). To find out more about our offerings, visit our overview of the App Annie Platform. For the most current monthly rankings of apps and publishers, check out the App Annie Index. Report methodology and updates are available here. COPYRIGHT 201835

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