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How consumers are using the smartphone

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Advanced Mobile Analytics to really understand how consumers are using mobile
applications: insights about location, sociodemographic profile, operating system,
network operator, brand of the smartphone, etc.

Published in: Technology
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How consumers are using the smartphone

  1. 1. Cómo utilizan los usuarios las aplicaciones móviles How consumers are using the smartphones February 2014 Advanced Mobile Analytics to really understand how consumers are using mobile applications: insights about location, sociodemographic profile, operating system, network operator, brand of the smartphone, etc.
  2. 2. How consumers are using the smartphones Background Methodology The massive and growing use of smartphones among consumers makes necessary to have insights about what users really do with their smartphones. Smartme Analytics technology is born to give answers to don´t resolved questions such as: 2 Based on out Smartme Analytics technology, we monitor mobile devices from a large pool of users so we can tell you what people really do with their mobile devices.  What applications are they really using? How they are? age, gender, way of life, etc. What other applications are they consuming besides your own ones? Are they spending more time in your app or in the competitors ones? Operators, Devices manufactures, Developers, Publishers, Brands, Agencies, Gaming and other Internet Players are testing Smartme Analytics services.  You can rely on our technology to track your own user group or analyze the information we are collecting from thousands of mobile users. This brifing report shows insights from 1.280 smartphone users, over the age of 18, who have installed our research app during 3 months before the publication of this study. At home or on the go? More 3G or WiFi? www.smartmeanalytics.com Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  3. 3. How consumers are using the smartphones 3 Remarkable Insights into the behavior of smartphone users Mobile apps usage overview Smartphone users spend 1hour and 1 minute per day in mobile apps. They are consuming more mobile apps on WiFi than on 3G. Gaming Heavy users of gaming apps are between 2635 years old. Pou is the top 1 mobile game among 18-25 male iOS users; Candy Crush is the top 1 mobile game among 18-25 male and female Android users. Operators Users of Tier 2 operators are heavy users of instant messaging and users of Tier 1 make more calls. Those from Tier 3 use instant messaging and calls with less frequency. Ranking of most used gaming apps by gender, age and operating system. Social Networking Women use more than men social networks both on labour and weekend days. Instagram mobile app surpasses Facebook and Twitter usage during weekends. www.smartmeanalytics.com Shopping Amazon is the most used shopping app among men, both on iOS and Android. Privalia is the most used shopping app among women on 1825 age range whereas Zara is the most used shopping app on 26-35 age range. Ranking of most used shopping apps by gender, age and operating system. Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  4. 4. How consumers are using the smartphones www.smartmeanalytics.com 4 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  5. 5. How consumers are using the smartphones www.smartmeanalytics.com 5 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  6. 6. How consumers are using the smartphones www.smartmeanalytics.com 6 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  7. 7. How consumers are using the smartphones www.smartmeanalytics.com 7 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  8. 8. How consumers are using the smartphones www.smartmeanalytics.com 8 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  9. 9. How consumers are using the smartphones www.smartmeanalytics.com 9 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  10. 10. How consumers are using the smartphones www.smartmeanalytics.com 10 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  11. 11. How consumers are using the smartphones www.smartmeanalytics.com 11 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  12. 12. How consumers are using the smartphones www.smartmeanalytics.com 12 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  13. 13. How consumers are using the smartphones www.smartmeanalytics.com 13 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  14. 14. How consumers are using the smartphones www.smartmeanalytics.com 14 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  15. 15. How consumers are using the smartphones www.smartmeanalytics.com 15 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  16. 16. How consumers are using the smartphones www.smartmeanalytics.com 16 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  17. 17. How consumers are using the smartphones www.smartmeanalytics.com 17 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  18. 18. How consumers are using the smartphones www.smartmeanalytics.com 18 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  19. 19. How consumers are using the smartphones www.smartmeanalytics.com 19 Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7.
  20. 20. How consumers are using the smartphones info@smartmeanalytics.com www.smartmeanalytics.com

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