14. Describe the Role of the
Private Sector in the
Philippine Tourism Industry
15. Have you ever experienced to
travel? Where was your most
distant travel experience? Filipinos
are really fun of going to places,
mingling with people of different
culture, tasting delicacies in the
regions, and explore new places
they have never been before.
16. We do travel for various reasons, some visit
places for leisure, while others travel for business
purposes. Many travel for both leisure and
business such as when the board of directors of a
certain company agrees to hold their meeting in a
beach resort in Puerto Galera, Oriental Mindoro;
some employees might decide to extend their
stay for a couple of days to enjoy, relax and
escape from the everyday routine of their work.
17. Travelling nowadays has been made easier as
compared before. With just a few clicks in
the computer, you can book for reservation,
secure travel documents, and then off you go
to the desired destination. You will not worry
anymore of being stranded or being lost in
places you have never been before because
there are tourism sectors, public and private
transports that will surely guide you on your
way home in a safe and convenient manner
18. For you to understand the
role of the private sector in
Philippine tourism and travel,
let us classify the sub-sectors
into six (6) major travel-
related industries.
19. 1. Transportation Sector
Transportation is the gateway to
the success of tourism; without
roads, bridges, sea vessels, and
airplanes, travelling to far places
will not be possible. The
transportation sector exists in
various forms whether by air, land,
and sea.
21. During the beginning years of the airline
industry in the Philippines in 1960s, the
industry was contained in a ―one country,
one plain policy‖; making the Philippine
Airlines as the virtual monopoly in the
airline sector. As the deregulation of
domestic airline industry took effect in
1970s, many investors found interest to
join in the growing business trend.
22. At present, travelers
have better options to
choose the right airline
company that can satisfy
their travelling
preference and finances.
23. Here are the list of some
commercial airlines that have
good service reputation and
compliant to the standards
set by the Civil Aviation
Authority of the Philippines.
26. According to the National Statistics
Coordination Board, as of 2011 there are
already 7,138,942 registered motor
vehicles in the country; this includes the
788,372 cars, 1,764,865 utility vehicles,
8,769 buses, 3,206,255
motorcycles/tricycles, and 291,746
trucks.
27. For that particular year alone,
the total passenger traffic had
reached to 49,815,295. In the
year 2008, railway transports in
the country had carried 346.1
million passengers which
comprises to a total of 4.6
billion pesos revenue.
28. Here are some of the noted private land
transport companies in the Philippines:
Public buses – Philtranco, Santrans, Victory
Liner, Mega Bus Line, Baliwag Transit, Bataan
Transit Co.,Bicol Isarog Transport System Inc.,
Calamba Megatrans, Inc., Dagupan Bus Co.,
Dimple Star Transport (Iloilo), Dominion Bus
Lines, First North Luzon Transit, Five Star Bus
Company, Lucena Lines, Northstar Transport Inc.,
Philippine Rabbit, Silver Star, etc.
29. Railway Transport –
Philippine National
Railways (PNR), Manila
Light Rail Transit System
(LRT-1 and MRT-2), Manila
Metro Rail Transit (MRT-3)
30. Taxi and car rentals –
Avis, Budget Rent-A-Car,
Dollar Rent-A-Car, R&E
Transport, Nissan Rent-A-
Car
32. There are also various modes of
transportation that can be experienced
by tourists in their journey to the waves
of the sea. Philippine Ports Authority
revealed that in 2012, there are a total
of 49,998,936 passengers who had
travelled in the sea through shipping
vessels.
33. The usual means is by travelling through shipping
lines such as Sulpicio Lines, Aboitiz & Co., and
William Lines. But if you want better comfort and
relaxing ambiance, why not try travelling in a
cruise ship. In shipping, the vessel carries both the
cargos and passengers with limited amenities and
facilities yet offers affordable travel fare; while in
cruises, the vessel is solely dedicated for
passengers‘ comfort and one of a kind travel
experience, offering first class facilities and
amenities, and flexible travel routes.
34. Lastly, traveling through the
ferry will be the best solution for
shipping in short distance trip
such as from the entry point in
Sorsogon crossing the sea to
Samar, or may be from Batangas
City to Calapan City.
36. Oil companies play important role in
the tourism industry since the fuel is
the core source of energy in all modes
of transportation that are motor
operated. All actions of the tourism
industry lie dependently to the oil
companies in terms of people and goods
mobility from one place to another.
37. Among many of the oil companies that can be
named in every road of the country‘s territory,
there are three major oil players that stand
out and significantly affecting the consuming
public, namely: Pilipinas Shell Petroleum
Corporation, Chevron Philippines (formerly
Caltex), and Total Philippines (an independent
oil firm). Union groups in the country often
call them as the ―big three‖.
39. As we always say, ―there is no place
like home‖. There is really no place in
the world indeed that could ever
replace the comfort and security that
can be felt inside our own residence,
but what the lodging industry tries to
offer is the superb experience that you
may remember for the rest of your
life.
40. Lodging properties in various
establishments vary depending on
the strategic location, luxury of
facilities and amenities, number
and size of room, management
standards, types of guests they
cater and other factors.
41. Hotel
Like any other lodging establishments,
hotels provide short term accommodation
services primarily as a comfortable place
for sleeping. For hotel guests, it is more
than just a place where they can spend the
night but also a wonderful venue to
experience luxury in its amenities. Hotels
can be categorized as:
42. Resort Hotel
– It has amenities and facilities that
guests can use for their recreation
such as swimming pool, golf course,
food chains, fitness gym, etc. These
hotels are usually situated near the
beaches, theme parks and tourist
attractions.
43.
44. Business/Corporate Hotel
This type of hotel have facilities
suitable for holding meetings,
conferences, conventions, and
other business events, making the
hotel as an extension of their
workplace but in a much lighter
setup.
45.
46. All-Suite Hotel –
– It means that the hotel is open for all kinds of
dealings for as long as the properties and
facilities are suitable to the needs of the
guests. These hotels have rooms larger than the
conventional type which are called as suites or
junior suites. The room has no concrete
partitions between different areas of the room
such as between bedrooms and living room,
only curtains as barriers and in some cases,
there are no barriers at all.
47.
48. Motels (Motorist Hotel) –
The concept of motel establishments started
to flourish in the 1920s when the lodging
industry determined the demand to address
motor travelers‘ needs for inexpensive
lodging that are easily accessible to motoring
public. The lodging establishment was then
called motel (derived from the words
―motor‖ and ―hotel‖) and can also be called
as motor hotel or motor inns.
49.
50. Apartel
– According to the Department of Tourism,
apartel or apartment hotel are ―any building
or edifice containing several independent and
furnished or semi-furnished apartments,
regularly leased to tourists and travelers for
dwelling on a more or less long term basis and
offering basic services to its tenants, similar to
hotels.
51.
52. Condotel
– It is the lodging
establishment in between a
condominium and hotel that
are also leased to tourists,
similar to apartel.
54. Physiologically, humans need food in
order to sustain their daily activities.
Since the tourism industry caters to
people of different nationalities, food and
beverage industry is also associated to it
as a sustainable source of income for
many, as well as a means of introducing
the rich culture of natives in the place
which are manifested in their cuisines.
55. Specifically, food and beverage industry consists of
various food service entities such as:
Restaurant – This consists of cafeterias, fast-food chains,
coffee shops, specialty restaurant, and full-service
restaurant.
Travel food service – This pertains to food service entities
in airplanes, cruise ships, trains, hotels and motels.
Institutional food service – This describes the presence of
food service sector in companies, nursing homes and
hospitals, and other service related entities.
57. Majority of travelers are looking for
places that will give them the thrill to
discover new things, exploring the
breath-taking sceneries of nature, be
entertained in various events, and
appreciate artistic creations of man.
Tourist attractions and activities in the
place are really a big factor that pushes
every person to travel
58. Tourist attractions and events in the Philippines
mainly involve the following activities:
1. Recreation – these are any facilities that will bring relaxation
and relieve stress to the visitors during their spare time such as
amusement parks, theme parks, resorts, casinos, fitness centers,
bowling centers, spa centers, etc.
2. Shopping – Aside from having a stress relieving effect and
acquisition of new items for personal belongings, the industry is a
good source of income for entrepreneurs. Facilities connected to
shopping activities are shopping centers and malls, souvenir shops,
specialty stores, boutiques, convenient stores, supermarkets,
bazaars, and others.
59. 3. Entertainment – This pertains to any activities that
catch the attention of the audience through drama,
music, dance, storytelling and others. Facilities
associated to entertainment are theater and movie
houses, concerts, sports events, festivals, etc.
4. Education – These are places and facilities that
enrich the learning of tourists in terms of culture,
historical events and heroes, inventions, innovations
and technology. It includes historical parks and
monuments, relevant landmarks, museums, and
others.
60. 6. Other Private Sectors
The broadcast media has a vital role in
motivating the public to participate in the
tourism industry of the country. According
to the National Commission on Culture and
the Arts, 85% of the household have access
to radio in the Philippines, while 65% of
household are entertained in their
televisions
61. Here are other private sectors associated to the
broadcast media and tourism.
Publishing Companies – printed ads serve as concrete
guide and evidence for travelers and tourists. It is the
task of publishing companies to ensure that the public is
always updated of the new trends and happenings in the
tourism industry.
ITC Service Provider – They act as a support group for
different travel organizations in producing electronic and
printed manuals, guidebooks, atlases, time table, and
operational handbooks including Computerized
Reservation System (CRS) and Global Distribution Systems
(GDS)
62. Marketing and Public Relations Organizations – These
are private entities that plan and manage marketing
research, sales marketing activities, and conduct
place analysis for possible new markets.
Event Organizers – These are sectors involved in
the planning and organization of events associated to
tourism. They coordinate with lodging establishments
for venues of meetings, conventions, exhibits, and
other corporate activities of the client company.
63. Miscellaneous Service – These are entities
that might be apart from the tourism
industry, yet should be considered as
affiliated sector because of the essential
services they cater for the tourist and
travelers. It includes the hospitals,
nurseries, police, communication, trash
collection and disposal, insurance, and
others.