Expanding Tourism in the Cooperative Sector

“The Department shall be the primary planning,
programming, coordinating, implementing and
regulatory government agency in the development and
promotion of the tourism industry, both domestic and
international, in coordination with its attached agencies
and other government instrumentalities. It shall instill in
the Filipino the industry’s fundamental importance in
the generation of employment, investment and foreign
exchange. “
-Section 4, RA 9593 IRR

The Department of Tourism (DOT) shall be the primary
government agency charged with the responsibility to
encourage, promote, and develop tourism as a major socio-
economic activity to generate foreign currency and
employment and to spread the benefits of tourism to both
the private and public sector.
Improve accessibility of travel destinations,
Make tourism products better and more affordable,
Promote a culture of tourism among local residents, and
Increase recognition of tourism as an effective and efficient
tool towards socio-economic development of the
Philippines.

Rapid, Inclusive and Sustained Economic Growth
Increased International & Domestic Visitors
Diversified tourism products and markets
Increased quality of visitor experience
Widened tourism beneficiaries
Globally Competitive and Innovative Industry Services

Laoag
Vigan
San
Fernando
Calasiao-
Mangaldan-
Dagupan

Average Daily Expenditure is $101.12 representing
8.7% increase

REGION 1 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Foreign 56,348 45,642 54,629 44,355 37,583 36,664 37,497 21,832 36,555 55,759 72,604
Domestic 244,793 241,941 281,582 306,803 351,765 354,106 437,669 488,191 633,915 850,129 1,072,784
Total 301,141 287,583 336,211 351,158 389,348 390,770 475,166 510,023 670,470 905,888 1,145,388
Based on Accommodation Establishments
2004-2014

Average Length of
Stay (Guest Nights)
1.47 days
Ave. Occupancy
Rate
31.19%

ILOCOS SUR
2004-2014
Average Length of
Stay (Guest Nights)
1.27 days
Ave. Occupancy
Rate
30.62%

LA UNION
2004-2014
Average Length of
Stay (Guest Nights)
1.30 days
Ave. Occupancy
Rate
29.21%

PANGASINAN
2004-2014
Average Length of
Stay (Guest Nights)
1.10 days
Ave. Occupancy
Rate
31.04%

Region I Visitor Arrivals
2014
As of May 31, 2015
TOTAL
1,145,388
Ilocos Norte
343,342
Ilocos Sur*
156,098La Union
220,278
Pangasinan
396,006
Area Ave. Length of
Stay
Ave. Occ. rate Growth Rate
vs. 2013
Response Rate
From AEs
Estimated
Guest Arrival
(100%
response rate)
Ilocos Norte 1.58 days 32.80 % 13.77 % 75.22 % 560,259
Ilocos Sur 1.27 days 30.62 % 9.45 % 45.61 % 337,038
La Union 1.30 days 29.21 % 31.97 % 47.87 % 462,987
Pangasinan 1.10 days 31.04 % 47.49 % 30.26 % 1,308,331
Region I 1.35 days 30.49 % 26.44 % 47.58 % 2,668,615

Type of
Accommodation
Number of
Establishments
Number of Rooms Number of
Employees
Hotel 81 2,616 1,330
Condotel 1 11 7
Serviced Residence 5 64 27
Resort 289 4,052 3,246
Apartelle 7 40 12
Motel 29 522 277
Pension House 39 349 188
Home Stay Site 98 226 221
Tourist Inn 155 2,127 1,223
Others 61 352 202
Total 765 10,359 6,733
Region I Inventory of Rooms & Employees
In Accommodation Establishment
-Accommodation Capacity Survey 2014-

NTDP Goal
“To become the
must experience
destination in
Asia”

Laoag
Vigan
San
Fernando
Calasiao-
Mangaldan-
Dagupan
“Higher and sustained
economic growth through
sustainable tourism
development”
To reinvigorate and
accelerate development and
promotion of Strategic
Tourism Assets
To prioritize tourism
support infrastructure
To broaden and expand
national government-LGU-
private sector convergence for
manpower development

NTDP Strategic Directions
1. Develop and market competitive
tourist products and destinations
2. Improve market access, connectivity,
and destination structure
3. Improve tourism institutional,
governance and HR capacities

1. Tourism cluster approach
2. Sustainable ecotourism
3. Community-based
Agribusiness-tourism development
4. Appropriate government-
private sector partnership

Travel By Land
1. From Manila
> NLEX, SCTEX, TPLEX
> through Pangasinan, La Union
2. Zambales – Infanta Entry Point
3. Camiling – Lingayen Road
4. Cagayan-Ilocos Norte Road
5. Benguet- Ilocos Sur Road

Air Transport
Cruise Tourism Entry Points
1. Currimao Seaport
2. Salomague Seaport
3. San Fernando Seaport
4. Hundred Islands National Park

Pagudpud-Bangui
Cluster
North Ilocos Tourism Cluster
“Heart of Man-made Monuments and Culture”
Laoag-Paoay-Batac
Tourism Circuit
Sta. Maria-Vigan-
San Juan Cluster

Pangasinan
-
-
-
-
Seaport
San Fernando
Sub-Cluster
Dagupan Sub-
ClusterAlaminos Sub-
Cluster
South Ilocos-Pangasinan Tourism Cluster
“Pilgrimage of Faith, Natural Wonders and Adventure”

TOURISM PLANNING & DEVELOPMENT
INDUSTRY TRAINING
MARKET & PRODUCT DEVELOPMENT
ACCREDITATION
DOT- DPWH ROAD CONVERGENCE PROGAM
BOTTOM-UP BUDGETING PROGRAM

1. Tourism Development
Planning
 Advisory Services to LGUs in the
development of local tourism plans
 Roll out of Tourism Guidebook for
LGUs
2. Tourism Statistics
 Collection, analysis and reporting of
tourism data
 Conduct of training and mentoring of
data sources
TOURISM ADVISORY SERVICES

1. Research and Analysis
Outbound trends , profile
of existing and new target markets,
competition analysis
2. Networking with New
Partners
 Route planners of airlines
and cruise companies
 Special interest associations
 Medical institutions
 ESL groups
 Government counterparts
MARKET EVELOPMENT

3. Opportunity Market
new source country markets with
potential for high growth and yield
4. Niche market
new
demographic, psychographic and
institutional segments
5. Route Development
MARKET EVELOPMENT

CRUISINGMost ships call on Manila South
Harbor, Boracay and Puerto
Princesa; there is a growing
interest in Subic and Kalanggaman
(Leyte)
Ship calls increased by 100% from
17 in 2012 to 34 in 2013; for
2014, ship calls grew by 46%
Produced a Philippine Cruise
Brochure
Convergence program initiated
with DOTC/PPA for the
development of priority ports
Cruise Industry Workshop
conducted on June 26, 2014

ESL
(English as Second
Language)
Travel Fairs
Inspection of ESL
schools
The PRACTICE AND
USE OF ENGLISH IN
REAL-LIFE
SETTINGS thru
games, outdoor
activities,
excursions, and
immersion in local
culture

Year-round
Diving
Haven for UW
Photographers
Ease of
Communication
Heart of Marine
Biodiversity
Direct Air
Access
Best Place to Learn
Diving
Philippines Has It
All
Ability to Win| ProductDIVE

 Executive check-up
 Cardiology
 Orthopaedics
 Aesthetics/cosmetic
(including dental
services)
 Ophthalmology

Promoting air access
Developing new routes
from target source markets
to secondary destinations
Encouraging more chartered flights
Unlocking barriers to entry (CIQ)
ROUTE DEVELOPMENT

OFFICE OF TOURISM STANDARDS AND REGULATION
ACCREDITATION DIVISION
Amending part ix of the integrated reorganization plan by renaming
the Department of Trade and Tourism as the Department of
Tourism, and creating the department of tourism with a Philippine
Tourist Authority attached to it in lieu of Philippine tourist commission

“ to license, classify, regulate and/or supervise the
operation of all
persons, businesses, establishments, facilities and
services that caters to, or have anything to do with
travelers and tourists

TO ASSURE THE SAFE,
CONVENIENT, ENJOYABLE
STAY AND TRAVEL OF
FOREIGN AND LOCAL
TOURISTS IN THE COUNTRY
REORGANIZING THE
MINISTRY OF
TOURISM, DEFINING
ITS POWERS AND
FUNCTIONS, AND FOR
OTHER PURPOSES

devolving the Regulatory functions
of the DOT
Empowering the local government

• A license is a privilege or
authority granted to
qualified applicants to
own, operate, manage
and maintain a tourist
establishment or to
exercise or engage in a
certain tourist-related
profession.
• A certification issued by the
DOT that the holder is
recognized by the
Department as having
complied with its minimum
standards in the operation of
the establishment concerned
or to exercise or engage in a
certain tourist-related
profession.

MANDATORY
ACCREDITATION OF
PRIMARY TOURISM
ENTERPRISES

LICENSING ACCREDITATION
EO 120 R. A. 7160 R. A. 9593
MANDATORY OPTIONAL MANDATORY
SPECIFIC DATE / PERIOD
TO APPLY
ANYTIME/ (?)
PERIOD TO APPLY
PERIOD TO APPLY
ADMINISTRATIVE
NO IMPOSED
PENALTIES/ PENAL
SANCTIONS
NO IMPOSED
PENALTIES/ PENAL
SANCTION

FOR HOTELS, RESORTS, AND APARTMENT HOTEL

STAR GRADING SYSTEM
STAR GRADING TOTAL SCORE (HOTEL, RESORT, & APARTMENT HOTEL)
1 star 251 - 400 points
2 star 401 – 550 points
3 star 551 – 700 points
* accumulation of points, based on
availability, condition and quality of facilities and
services, determines the overall star rating.

System of Classification
OLD: NEW :

Tourism Related Businesses
• Travel and Tours
• Hotels
• Motels
• Hostels
• Guest Houses
• Tour guiding
• Traditional restaurants
• Cafes, food stalls
eateries
• Transport/transfer
services
• Tourism
Campsites/picnic sites
• Camp equipment
rentals
• Houseboats
• Cultural centers
• Dance/theater groups

Unconventional Tourism Related
Businesses
• Photo safaris
• Walking trains
• Bird watching tours
• Hot Air balloon
• 4x4 adventure
• Survival courses
• Fishing camps
• Traditional medicine
• Hunting
• Curio Shop factories
and outlets
• Museums
• Botanical Gardens
• Theme parks

Secondary Activities/Businesses
• Gas/filling stations and
convenience stores
• Bottling and supplying
of spring and mineral
water
• Supply of ornamental
and decorative plants
• Horticulture
• Landscaping
• Tourism Human
Resource Development
• Tourism consultancy
• Etc.

Expanding Tourism in the Cooperative Sector

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