Place or location could be driving factor that decides the sale of the product in retail industry. Presentation includes the location strategies for many of such leading brands

1. IMPORTANCE
OF
IN
RETAIL

2. Retail
The fundamental definition of retail is; the point in
the value chain where the buyer buys the product
for self consumption and not for re-sale.

3. Factors : Location based
• Operations and Equipment
• Customer Convenience
• Parking
• Service and Sales
• Inventory
• Study

4. Contd..
• Competition and Neighbours
• Location Cost
• Population of population growth in the
trading area
• Direction of spread of the city
• Customer attraction power of a shopping
district or a particular store

5. Location & Layout Strategy :
• Leading Spanish fashion store
• Vertically integrated retailer
• Presence in 88 different countries with 2100 stores and
expanding.
• 90% of Zara stores are owned by the company and the rest are
joint ventures of franchises.
• The stores are spacious, well-lit, modern and predominantly
whiter and walled with mirrors

6. Location & Layout Strategy :

7. Location & Layout Strategy :
• Zara usually selects the best located and most expensive real
estate locations in the world to open its flagship stores.
• Believes in opening larger stores and not many stores.
• Usually targets locations based on high spending potential
areas.
• Recent launch of its flagship store spanning across 51300 Sqft
at Fort, Mumbai

8. Location & Layout Strategy :
• Presence in 120 countries and serves 68 million customers each day.
• 5,669 company-owned locations and 31,230 franchised locations
• Drive-throughs account for 70 percent of sales in USA.
• McDonald’s looks for the best locations within the marketplace to
provide our customers with convenience.
• Builds quality restaurants in neighborhoods as well as airports, malls,
tollways, and colleges at a value to our customers.

9. Location & Layout Strategy :

10. Location & Layout Strategy :
• In India MacDonald's is a 50-50 Joint venture with businessmen Vikram
Bakshi and Amit Jatia.
• Evenly spread throughout cities making them easily accessible
• Makes a long research and considers local areas demographics, income
level and customer preferences.
• Outlets designed in such a manner that allows customers to view and
judge the hygiene standards
• Focuses on clean and attractive interiors that matches its logo colours.