2. Ownership & Background
• Founded May 2005 by Director & Owner Richard Bartlett
• Experience – 27 years with UK’s multiple pharmacy, grocery retail &
wholesale trade
• Food Brokers - UK’s Leading Sales & Marketing brokerage
•New Business Director – All product categories & channels
•Grocery Marketing Controller
• Unilever - Food, Household, Health & Beauty
•Account Director – Grocery & Pharmacy
• Coty - (Reckitt Benckiser) Household and Health & Beauty
•G.S.M.- Customer Services & Sales Operations
•Category Controller – Chemist & Drug Channel
•Account Controller – Chemist Channel
3. About Us
Bringing products to market through the creation & implementation of
effective Sales, Marketing & Distribution strategies.
• Specialist sales, marketing & distribution organisation, providing a broad
range of services working with clients from the UK and around the world
• Our strength is that we offer a highly focused, personal, dedicated & flexible
service
• Over 27 years experience of successfully developing business with some of
the UK’s leading multiple grocery, pharmacy, drug & health food stores as
well as distributors across Europe.
• Retailers we work with include Tesco, Sainsbury, Asda, Morrisons,
Waitrose, John Lewis, Boots, Superdrug & Holland & Barrett
• Blue Chip’ Sales & Marketing background with Unilever & Coty
4. How We Work With You
Your own outsourced, dedicated sales & marketing resource for a
fraction of the cost of full time employees.
• Our strategy is to work with a limited number of clients which ensures that
we are able to offer you a high degree of focus & personal service.
• Working in close partnership with you enables us to develop effective
strategies, implementing tailor made marketing & business plans to
maximise sales potential and build a successful, sustainable long term
business.
• We provide a professional service implemented using modern management
practices with a proven track record of success.
• Our very practical hands on approach focuses on implementation to deliver
results supported by regular communication.
5. Our Approach
Taking your products from concept to shelf......
• Ensure brands are fully prepared for business in the UK & Europe
• Understand the market & work very closely with you to identify the right
positioning for your products
• Develop a strategy and create sales & marketing plans
• Implement plans to maximise impact at launch and provide foundations for
the development of a long term profitable business
• Arrange trade & distributor meetings, prepare & present to secure
distribution for products with the key multiple retail customers across the
grocery, pharmacy, drug store & health food channels
• Agree terms, implement promotional plans using our knowledge &
experience of the expectations of UK’s leading multiple retailers
• Continuously monitor performance & look to develop new range &
distribution opportunities as well as build on existing business
6. Track Record of Success
Method Products Inc
• US business - $multi 100 million retail sales
• Rated 7th fastest growing US company by Inc
Magazine 2006
• Conducted initial market survey & presented
findings
• Completed legal & regulatory assessment
• Sourced & appointed warehousing &
distribution facility, PR & accountants
• Devised & agreed UK market entry strategy
• Arranged trade meetings with key selected
retail partners
• Secured business for 34 SKU’s on four feet
displays with major grocery & other retailers
• UK retail sales - £multi million
7. Track Record of Success
Ultralife Ltd
• Small UK based manufacturing
business
• High quality lifestyle supplements - all
natural food form active ingredients
• Brand leader in Gyms & Health Clubs
market
• Moved product from tubs to sachet
format for convenience & price position
• Opened Tesco, Waitrose, Superdrug,
Lloyds, Harrods, Selfridges
• Conducted review to prepare strategy to
take business to next stage
• £multi million retail sales
8. Track Record of Success
Natrol Inc
• Portfolio of quality health and
wellness brands including Natrol®,
MRI, Prolab®, Laci Le Beau®, Minus
10®, Shen Min®, NuHair®,
Promensil® and Trinovin®.
• Distributed in US through more than
54,000 retailers & internationally in
over 40 countries.
• Sourced & appointed UK & European
country distributor partners.
• Devised & implemented market entry
strategy and sales & marketing plan by
country.
• $multi million retail sales
9. Summary
Why work with us......
• Specialist sales, marketing & distribution organisation
• High degree of focus & personal service, limited number of clients to enable
us to maximise the potential for your business
• Proven approach fully prepares brands for business in the UK & Europe
ensuring that we can maximise the impact at launch and lay the foundations
for the development of a long term profitable business
• Over 27 years experience of successfully developing business with UK’s
leading multiple retailers. (Tesco, Sainsbury, Asda, Morrisons Waitrose,
Boots, Superdrug plus Health Food channel & UK/EU distributors)
• Blue Chip’ Sales & Marketing background in both food & non food with
Unilever & Coty
• Working in close partnership with you to develop a successful, sustainable
long term profitable business
• Professional service with track a record of success offering a practical hands
on approach, focused on implementation
