PRESENTATION ONVISUAL MERCHANDISING MARKS AND SPENCERS
INTRODUCTION TO VISUAL MERCHANDISING Visual Merchandising is the activity of promoting the sale of goods especially by their presentation in retail outlets. This includes combining products, environments and spaces into a stimulating and engaging display to encourage the sale of product. The combined effort of the senior management, architects, merchandising managers, industrial designer, visual merchandising director and staff is needed.
IMPORTANT ASPECTSo Creating a display – Colour Lighting Space Product Informationo Sensory inputs as well as technologies such as - Digital display Interactive installations
BASIC INFORMATION ABOUT M&S Industry: Retail Founder : Michael Marks & Thomas Spencer Headquarters : City of Westminster, London. No. of stores: 1010 Revenue : 9.5 Billion(2010) Employees : 76,250(2010) Also known as MARKS & SPARKS.
STORE IMAGE A wide variety of PRICE RANGE on all apparels, footwear, home décor and accessories. A pleasant shopping experience. Good customer service.
STORE EXTERIOR Very attracting window display. Mannequins donning the latest collection. Dim lighting to emphasize the store products. Product information.
Brighter look : Installation of brighter more spacious, modern and contemporary design. Replacing carpets and laminated floors with white tiles throughout the store. New design clothing rails and avant-garde product stands. Product walls, window display styles, glass walls and large fitting rooms.
DISPLAY Window display outside the store. Having a new contemporary white mannequins in new design and poses.
Colours : Textures : plain and smooth. Principles of design : Emphasis on colour Rhythm Balance Proportion
CONCLUSION The visual merchandising of MARKS & SPENCERS is a huge success even when people cant afford the products but they visit the store to have a look on the various attractive products available.