What is Research design ?, types and method of Research Design.
This presentation i have given in seminar hall for MBA students why when and how it would be helpful for a manager while they go for any think to start any new project and what are the pros and cons of Research Design.
2. What is research design ?
Why we need research design ?
Why it is important ?
How it is helpful ?
3. Research Design in lemon
language
A detailed outline of how an investigation will
take place.
How data is to be collected
Different problems, different solutions
What, how instrument will be used and the
intended means for analysing data collected.
4. Helpful
Provides answer to question such as,What,
Where,When, How much, are they related to
research problem.
A framework or blueprint for conducting the
projects.
Guide the investigation.
7. Commonly Known as
Exploratory Research is familiar known as
“Qualitative Research Approach”,
While Conclusive is known as “Quantitative
Research”.
8. Exploratory Research Design
Provides insight into the general nature of a
problem.
Exploratory research design is mainly aimed
to explore or to gain a new or deeper
understanding about particular problem.
In exploratory researchers usually use more
flexible and using unstructured questions in
the measurement tools.
9. When should we use exploratory
research?
Screening alternative.
Establish priorities for further research.
To help define research problems more
clearly,
To help identify all possible alternative
answers,
To help researchers build a deeper
hypothesis.
10. Methods
Survey of expert
Analysis of secondary
Pilot studies
Dept interviews
11. Conclusive Research Design
In contrast with exploratory research design,
conclusive research uses more formal and
structured questions,
In conclusive research design we will be
required to use some quantitative
calculations.
12. When should we use conclusive
research design?
conclusive research is the best suit research design
for research with many statistical equations and it
can provide you a fix number about particular
material,
so that it is commonly used in helping you make a
decision based on an absolute number
When your research is related to market study (such
as to measure market share, market size, distributor
available, and consumers’ profile), sales (e.g., a
study to measure the effect of packaging on the
consumers’ intention to buy), and to market test.
13. What are included in conclusive
research designed?
Causal Research
Descriptive Research
14. Causal Research
Commonly, there are two purposes of causal
research.
First, it helps researcher to figure out the
nature of that relationship – which factor
becomes the cause and the effect,
Second, researcher can use this design to
observe respondents even they who have
never experienced the phenomena being
researched by conducting an experiment
15. Descriptive Research
The description of something usually market
characteristics or functions.
Basic assumption in this research design is
the researchers have already figured out the
problem.
Includes studies on the market, market share,
sales analysis, product image usage,
distribution, pricing, advertising.
18. Cross-sectional research
Collecting of information from any given
sample of the population elements only once
“Snapshot”.
It is a descriptive research design where data
is taken only once in a given time.
Often a large representative sample.
19. Cross-sectional includes
Data can be taken from a group of
respondents (single cross-sectional design),
From several different groups of respondent
(multiple cross-sectional design).
20. Longitudinal research
A type of research design involving a fixed
sample of population elements(i.e.-Panel)
which is measured repeatedly over time.
Measures changes over time.
Some potential problems include respondent
refuse to co-operate, mortality, response bias
and possible payment.
21. Longitudinal research
Data are captured during a certain time
interval from the same group of respondents.
This research aims to see whether there are
changes in the behaviour of the respondents
for a period of time.
For example, researchers want to know how
consumer of an airline will behave during the
holiday season.