TOPICS • SmartPlay – Great Place to work! • SmartPlay - Vision • SmartPlay - Accolades & Recognitions • Why choose SmartPlay • SmartPlay’s delivery model • Sample work our SmartPlayers do!
SmartPlay – Great Place to work! • SmartPlay is a technology services company focused on Semiconductors, Wireless & Embedded Software and Systems Design • A team of 650+ experienced professionals & growing in strength by the day • We provide vertical & end to end services in Chip Design, Mobile/Consumer Software & System Design and Solutions • Founded in May 2008, SmartPlay has offices in Bangalore, Hyderabad & Noida in India • Overseas locations include San Jose, San Diego & Austin in USA • Filled with People who love a lots of Fun!
SmartPlay –Vision To be a leading service provider of end to end solutions by creating innovative business models that provide Value, Quality and Execution Excellence to its customers.
SmartPlay – Divisions Digital Analog • RTL design and implementation • Circuit design • Functional verification • Layout design • Physical Design, EDA flow management • Characterization • DFT and post silicon validation • IBIS Model • FPGA design, emulation, validation Wireless solutions Systems and solutions • Modem and connectivity solutions • Hardware platform • Media playback and Streaming Solutions development • Application and User Experience design & • Hardware testing development • System Integration and Testing
Accolades & Recognitions! • SmartPlay emerged as one of the fastest growing technology services company in the world • SmartPlay has been rated among the Top 5 semiconductor services companies in the Silicon India SI100 list in 2010 & 2011 • SmartPlay Technologies rated as the second largest VLSI design services company in India • Preferred design services partner for several Fortune 500 and mid-sized semiconductor & system companies working on Graphics, Mobile, Multimedia and Processor technologies
Why choose SmartPlay? • Our strength lies in our people who are deeply passionate about delivering successful results and building strong customer relationships • We believe that our employees are our most valuable asset • We hire the most talented, motivated, team-oriented & dedicated professionals who share our values • Foundation of Trust, Respect, Dignity & Integrity is what makes SmartPlay culture unique and working! • We believe in working together and creating an environment in which everyone is motivated to do their best • Opportunity to work with experts in the following domains – Digital, Analog, & Wireless software
SmartPlay’s Delivery Model • Onsite - Engineers work closely with customers on their next generation chips at customer premises • Fixed Price Turnkey engagements - which are milestone based deliveries. These are executed using the in-house tools (SmartPlay has invested heavily in acquiring industry standard tools – Synopsys & Magma tools) • ODC (Offshore Design Center) - where engineers work in dedicated teams at SmartPlay premises. • SmartPlay also has other innovative & flexible business models which helps provide targeted services to address specific client needs • SmartPlay has a marquee client base including some of the top fortune 100 technology companies
Semiconductor and Embedded Groups • Our engineering team is working on complex SoCs in wireless, networking, telecom, graphics, multimedia, processor and peripheral domains • SmartPlay has one of the largest Design Verification team with significant expertise in System Verilog, VERA and Specman • SmartPlay’s Physical design team works on complex multi-million gate SoCs at 22nm, 28nm, 45nm and 65nm technologies • SmartPlay encourages its top performers to travel onsite (US & APAC) on client engagement / assignments. • SmartPlay has large US operations – aiming at growing in Europe and other regions in APAC
Sample work our SmartPlayers do! Analog Layout / Design • LDO, Bandgap Reference Generator, Linear Regulator, SerDes, VCO, Charge Pump, PLL, Pipeline ADC, Power management IO & IO Ring, LVDS; General Purpose IOs using Cadence and Magma’s Analog tools. • Analog team does the following: Analog Design, Analog Layout & Verification, Std Cell design & layout, Memory layout, Std cell characterization, memory characterization, Analog modeling
Wireless Software Division • Engineering teams work on challenging technology areas like protocol stack conformance for 3G & 4G cellular network standards • We work with customers that include chipset manufactures, OEMs and independent hardware vendors in the handheld devices space. • Our engineers work on areas spanning device driver development, middleware (multimedia and connectivity framework) and application software
Areas SmartPlayers work on! Chipset board bring-up and OS porting • Our expertise is leveraged on multiple chipset platforms (TI, Qualcomm etc) and with different OS variants (Linux, Android etc) • Kernel, boot-loader and OS porting are key areas where SmartPlay engineers help customers with their custom designs and product engineering • Device drivers development for Graphics accelerators, USB, Sensors (camera, proximity sensors, accelerometer etc), Connectivity modules (WLAN, Bluetooth, NFC etc) and other peripherals
Areas SmartPlayers work on! Cellular Protocol Stack • Our testing services include pre-certification conformance testing as well as end-to-end testing using a variety of state-of-the art test equipment, tools and methodologies (ex: TTCN/C based test framework, adaptation layer based on 3GPP) • Strong foundation of 3GPP technologies (GSM/GPRS/EDGE, WCDMA/HSPA, TD- SCDMA/HSPA ) have been leveraged to execute a number of projects that involve integrating test components (hardware and software), build test environments, test case development & test automation
Areas SmartPlayers work on! Middleware and Applications • Middleware and Applications are areas where our engineers have experience across multiple OS platforms • Middleware engineering includes integrating custom multimedia components and optimizing connectivity and multimedia frameworks for performance. • Application customization and cross- platform porting is another area of expertise for SmartPlay