Xiaomi company information, challenges faced by xiaomi in India, xiaomi expansion in India, Market share of Xiaomi in india, Case study on xiaomi, Best business practice of Xiaomi in india.

1. Xiaomi
SUBMITTED BY:
VINISH SHARMA

2. CASE STUDY
 Case Study on Xiaomi Corporation.
 How and When they enter into the Indian Market.
 How Xiaomi win the Indain Smartphone Market.
 Xiaomi Expansion in India.
 Best Business Practices adopted by the Xiaomi in Indian Market.

3. CONTENT OF RESEARCH
 The case talks about the company and some facts about the company since it enter into
the Indian Smartphone Market and how it has been tackling all the problems with the
industry.
 Then second we talk about all the factors which has made Xiaomi stand out in the
market.
 Third we talk about the resources and how it effectively utilizes everything under the
sun to get profit out of it.

4. ABOUT COMPANY
 Xiaomi Inc. is a Beijing-based Internet company which was founded on
6 April, 2010 by Lei Jun.
 The company began its activities with the development of Android based firmware
MIUI.
 In April 2014, they hired former Google employee Hugo Barra as Xiaomi VP to
expand their business to international markets. And, then launched itself in INDIA in
July, 2014 with their then flagship Mi3 (via Flipkart).
 Xiaomi has 8,100 employees and it is currently operating in China, Hong Kong,
Taiwan, Singapore, Malaysia, Indonesia, Philippines and India.

5. COMPETITORS ANALYSIS

6. INDIAN SMARTPHONE MARKET BEFORE XIAOMI (2014)
SMARTPHONE MARKET IN 2014
COMPANY MARKET %
SAMSUNG 31.91%
MICROMAX 21.13%
KARBONN 11.02%
SONY 6.35%
NOKIA 4.23%
APPLE 2.29%
OTHERS 23.08%
SAMSUNG
32%
MICROMAX
21%
KARBONN
11%
SONY 6%
NOKIA 4%
APPLE 3%
OTHERS
23%
SMARTPHONE MARKET IN 2014
SAMSUNG MICROMAX KARBONN SONY NOKIA APPLE OTHERS

7. INDIAN SMARTPHONE MARKET AFTER XIAOMI (2019)
SMARTPHONE MARKET IN 2019
COMPANY MARKET %
XIAOMI 28%
SAMSUNG 25%
VIVO 11%
OPPO 8%
REALME 9%
OTHERS 19%
VIVO
11% OPPO
8%
REALME
9%
XIAOMI
28%
SAMSUNG
25%
OTHERS
19%
SMARTPHONE MARKET IN 2019
VIVO OPPO REALME XIAOMI SAMSUNG OTHERS

8. FINANCIAL DATA
Xiaomi’s India revenue jumped 175 per cent in 2017-18 to Rs 230.6 billion year-on-year.
The Chinese consumer electronics major, which forayed into the country’s smartphone market
in mid-2014, posted Rs 83.8 billion in sales in 2016-17, documents available at the Registrar of
Companies show.
Xiaomi Technology India — the firm that sells smartphones under popular brands like Redmi
and Mi — posted Rs 2.93 billion net profit. In 2016-17, it had a net profit of Rs 1.64 billion.
In 2017-18, it had a net profit of Rs 2.93 billion.
Xiaomi’s revenue has touched nearly Rs 23,000 crore in just four years of operations in India.

9. FINANCIAL DATA

10. HOW XIAOMI BECAME MOST VALUED STARTUPACROSS THE
WORLD ?
 Funding of $1.1 billion in December 2014 made Xiaomi most valuable startup across the
world leaving Uber on number 2.
 The current valuation of Xiaomi is over $46 billion exceeding Uber by $6 billion.
 Moving few years back and looking in 2011, Facebook was on top of the list with valuation
of $50 billion, which was more than the current valuation of Xiaomi but Facebook went
public since then and Xiaomi slid on to the first position in the privately-backed company
category.

11. XIAOMI EXPANSION IN INDIA
A Chinese mobile phone company that started out in India by selling 10,000 units notch up sales of 100
million devices in just five years. That too with zero marketing cost for the initial three years.
Manu Jain, Vice President and MD, Xiaomi India, said that in this age the popular MBA theory of the
four Ps, Product, Price, Promotion, Place, is flawed “because, in today's world, one thing that is a lot
more important than others is the product”. That is why Xiaomi takes a product-focused approach and
leverages social media to take its consumer delight story to the masses.
Xiaomi focused on the quality of the phone, giving customers better hardware and a superior camera.

12. CHALLENGES FACED BY XIAOMI IN INDIA
 Indian Market is dominated by the SAMSUNG, NOKIA, SONY and Local Players like-
Micromax, Karbonn etc.
 Importing of Smartphone Chipset from China is Costlier than manufacturing in India.
 Customer loyalty is more towards the NOKIA, SAMSUNG, SONY & Indian Brand.
 Xiaomi came with a tag line of MADE IN CHINA.
 Over heating issues in the 1st Smartphone launched in INDIA.
 After Sales Service was also the major concern of Indian Consumers.
 FLASH SALES created hype, it also annoyed a lot of potential customers as well as
technology writers who found it awkward to recommend a device that was hard to procure.

13. HOW XIAOMI WIN THE INDIAN SMARTPHONE MARKET:-
India is the toughest smartphone market in the world. Extremely price sensisitive consumers who are not willing to
compromise on quality, and want the latest buzzword functionality in their phones.
Xiaomi has won the market by maintaining a balance across those priorities and being the best example of “Value
for Money”.
Look at the Indian market history. Since Nokia's fall, we have had a series of brands trying to claim the throne.
Micromax reigned in the cheap segment for a while, but their lack of quality combined with excessive ad-throttled
software took them out of the running. HTC, LG, Sony, and Motorola keep fighting for the throne, leading to
company destroying losses. HTC is gone. Motorola has been sold twice. Sony phones are disappearing. LG yeah,
no one cares about LG. Samsung has been in the lead with a range of options built for every pocket. But then the
Chinese came.
Xiaomi is the king of the mid-segment. Phones like the Redmi Note (3/4/5) give enough power and functionality to
satisfy most users while costing a fraction of the flagships.

14. BEST BUSINESS PRACTICES ADOPTED BY XIAOMI

15. BEST BUSINESS PRACTICES ADOPTED BY XIAOMI
 Providing a high-quality, high-function product at a LOW PRICES.
 Giving full play to the role of SNS (Social Networking Sites).
 Online sales via Flipkart and Amazon (Flash Sales).
 Expandable Internal Memory of the Smartphones.
 Keep Inventing (Innovation in the smartphone segment).
 Wide variety of Smartphone is available.
 Focusing on Smartphone Accessories.
 Customizable Unique User Interface ( MIUI ).

16. RESOURCES
https://www.telecomlead.com/smart-phone/india-smartphone-market-share-2013-samsung-32-micromax-21-
karbonn-11-27064-47593
https://candytech.in/smartphone-market-share-india/
https://www.business-standard.com/article/technology/xiaomi-india-revenue-rises-175-in-fy18-mi-posts-net-
profit-of-2-93-bn-118102301482_1.html
https://www.marketingmind.in/marketing-strategies-xiaomi-became-best-smart-phone-brand-india/
https://www.ibef.org/news/xiaomi-strengthens-india-smartphone-market-share-report
https://economictimes.indiatimes.com/tech/hardware/how-chinas-handset-maker-xiaomi-came-
first-in-india/articleshow/61798368.cms?from=mdr