Seven Eleven case PPt

1. Sanjay Kumar
Manish Lahoti
Tarun Goel
Prakhar Dwivedi

2. ABOUT
• Established in 1973 by Ito Yokado
• Over 40,000 stores globally by 2011
• In 1991 IYG, Seven-Eleven’s holdings
bought 70% stock of Southland
Corporation
• Follows Franchise system and market-
dominance strategy
• Stores carry around 3000 SKU’s and
variety of services
• Strong supply chain –DC’s and
Information System

3. Less Inventory
• RAPID REPLENISHMENT
• Low level of inventory maintained at Store-
level
• IMPROVED INVENTORY MANAGEMENT
• Store uses Graphic Order Terminal to refill
and manage inventory
• Scanner terminal checks the authenticity of
order placed and order received
• System permits manager to monitor the
sales of products
• Integrated Store Information system
• AREA DOMINANCE STRATEGY
• Concentration stores in specific areas based
on demand

4. Transportation
• Uses Temperature Controlled
Trucks
• Combined delivery system reduced
the no. of vehicles uses for delivery
• Distribution based on category, like
products stacked in one vehicle
• Delivery in peak hours
• 3 times daily delivery of rice dishes
and Replenishment Cycle time of
less than 12 hours

5. Market
Dominance
Strategy
• For maintaining the brand
quality level and effecting
distribution system, they were
particular in following market
dominance strategy

6. Failure Scenarios
• High Competition
• Geographically meagrely location
• Underdeveloped IT
infrastructures areas

7. THANKS