A BRIEF DESCRIPTION ON CONSUMER MOTIVATION

1. CONSUMER MOTIVATION
Submitted to: Submitted by:
Prof. Sultana Mazumder Pinky Boro
Associate Professor MBA-2nd Semester
Roll No.-GM21/17

2. CONTENTS
• INTRODUCTION
• COMPONENTS
• STAGES
• MASLOW’S HIERARCHY OF NEEDS
• CONCLUSION
• REFERENCE

3. INTRODUCTION
• An internal state that drives
people to identify and buy
products/services fulfilling
their conscious &
unconscious needs/desires.
• Fulfillment of needs
motivate consumers to
make a repeat purchase/
find better alternatives.

4. COMPONENTS

5. Ability
Opportunity
Motivation
Buying
Behavior

6. Motivatio
n
Needs
Incentiv
e
Internal
External
Buying Behavior

7. Unfulfilled
Needs
Tensio
n
Driv
e
Behavio
r
Goal/Need
Fulfillment
Learning
Cognitive
Processes
Tension

8. •Problem Recognition
•Information Search
•Evaluation of Alternatives
•Purchase Decision
•Purchase
•Post-Purchase Evaluation

9. MASLOW’S HIERARCHY OF NEEDS

10. Self-Actualization
Ego
Social Needs
Safety & Security
Physiological

11. CONCLUSION
“ Consumer Needs are the core of the Marketing
concept”

12. REFERENCES
• Balachandar Kaliappan, “Consumer
Motivation”, Assistant Professor at Sona
College of Technology
• Schiffman & Kanuk, “Consumer Behaviour”
• Definition of Consumer motivation, Bizfluent,
https://bizfluent.com/about-6572429-
definition-consumer-motivation.html