4. The idea
Martin Percy, Interacive Director:
Way back in 2004, I did a traditional first aid
course.
Although I learnt how to perform CPR, the course
didn‟t prepare me to face the tension you would
feel in a real-life emergency.
I knew the digital space was the solution: I wanted
to make an interactive tool that recreated an
immersive, gritty experience of saving a life.
5. Lifesaver is a social
impact
cross-platform app
teaching first aid to the
general public.
6. Lifesaver is the first product of
a wider project, which aims at
expanding the same
interactive framework at an
international scale and into
new fields.
7. Starting Up
To obtain the initial funding, we
entered a competition called
TechCity, and we were awarded
a 100k grant from the
Technology Strategy Board...
8. The Challenge
...but to „unblock‟ the grant money,
we had to find a „match-funder‟: a
third-party investor who believed
in the project, and was up for
putting the same amount of
money.
9. ...we strolled around London (and
Europe) looking for the cash:
pitching to charities, first aid
providers, angel investors, vc‟s
and so on...
10. In July 2012 we partnered with the
Resuscitation Council UK, the charity
which issues the first aid guidelines in
Great Britain.
The production of Lifesaver started in
October 2012.
12. Lifesaver was launched in mid-May
2013.
It has received ample recognition from
major first aid providers and UK press.
13. Mike Knapton, Associate Medical Director at the British Heart Foundation:
Lifesaver will help give people the confidence
to step in and help in a medical emergency.
16. Social Impact
Integrating Lifesaver in the high school
syllabus.
Use Lifesaver as a blended solution to go
with physical first aid courses.
Measuring the impact by tracking user
data.
18. Flexible interactive video engine: can be easily adapted for future
implementations.
Gesture recognition: CPR uses accelerometers on tablets and
mobiles.
Accelerometer insights: finding measures of noise.
19. Portability is paramount
Avoid code replication.
Setup shared codebase: lifesaver "core".
Define multiple environments: web, android, ios.
Override where necessary.
(e.g. interface setup, touch vs mouse, accelerometers, etc.)
20. Interactive video engine
Online spreadsheet.
All interactive elements shown in LS modules:
type (choice, slide, keyboard, none, ...)
videos, triggers and timers
copy deck
Spreadsheet is stored to db and converted to machine readable format.
Frontend reads and executes the “Finite State Machine” code
engine is reusable in other contexts!
21. Gesture recognition
CPR on phones/tablets described by accelerometer patterns.
Problem: define device-independent patterns that match 2x
second on the screen normal vector.
Solution: passband filtering with adaptive gain
passband filtering allows to remove noise from irrelevant axes.
Adaptive gain helps eliminating device dependency on gesture
detection.
24. We want to use the interactive framework
developed with the Lifesaver prototype to
create
several commercial spin-offs related to
Health and Safety training and interactive
training at large.
25. Crosscutting a variety of markets with an
innovative product:
* mHealth
* Lifestyle
* Serious Gaming
26. We are following B2B and B2C routes to
market depending on the company we are
approaching.
* building in-house products
* distribution deals
* „standard„ production company model
We are currently in discussion with a
number of companies and institutions to
develop new products.
27. We look forward at
building a sustainable and
meaningdful business...
