This document discusses the need for businesses to cut costs during an economic downturn. However, it warns against cutting advertising expenditures, as statistics and studies have shown that businesses that cut advertising spending during a recession lose as much or more in profitability as those that increase advertising by 10%. While cost cutting is important, the document recommends not reducing advertising to maintain profitability during difficult economic times.

2. Needtocutcosts?

3. Needtocutcosts?

4. Needtocutcosts?

5. Needtocutcosts?
DON’T

6. Statisticsshow….

7. Statisticsshow….

9. ADownturnaffects
allProfitabilityLevels

10. ADownturnaffects
allProfitabilityLevels

13. “businesses that cut their advertising expenditures
in a recessionary period lose no less in terms of
Profitability then those who actually increase
spending by an average of 10%.”

14. StudiesAlsoShow….

15. StudiesAlsoShow….

19. DON’T

21. hlip
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Phil Quann