During the Fulbright Summer Institute 2013 we had to do the BizCafe Business Simulation game. The simple solution (the magic formula, the ultimate tip, the cheat) to the BizCafe simulation is on slide 10 – the trick to master this simulation is so simple and obvious. Trust me, you'll win BizCafe. This presentation was our final presentation, reflecting on what we wanted to achieve (we focused on establishing a cool brand, which is totally irrelevant to this game, but it's fun to create brands), how we tried to do that and whether we've been successful.

1. Bizcafé Simulation Game | Fulbright Summer Institute 2013 | University of North Carolina at Greensboro | Final Presentation

2. structure
WHO we are
what we do
How we did it
DiD we Well?
what we learned

3. WHO we are
We are geeks
Geek [noun] a strange person, esp. one who is overly intellectual
or: an expert or enthusiast (nerd)
*Coffee-geeks, to be more precise
*

4. what we do
Our core-value:
We ♥ coffee

5. what we do
high quality coffee
Customer
satisfaction
Image:
geeky / Green
our focus

6. How we did it
We ♥ Details
we only sell organic coffee, we love our employees and invest in them,
we paid around 10% above industry average, we invest in equipment,
we love our customers, too. That’s why we serve them also during the night.
our toilets save water, our lightbulbs are extremely efficient.
Oh yeah, and we have poetry slams. isn’t that cool?
and we are honest. always.

7. DiD we Well?
4 Rating
and we had gross margins of up to 93% - so we made money, too. *

8. DiD we Well?

9. what we learned
“Everybody has a plan
until they get punched
in the face.”
Mike Tyson

10. what we learned
*and some business simulations are easy to outsmart.
in this case, it was simple:
The more money you invest, the more money you’ll make.

11. Thank you For Your Attention