Shoot, we forgot to create a social media strategy. Or: What happens when you make the traveler your only priority. Presentation by Polle de Maagt (srprs.me) on Srprs.me's social media strategy at the 2017 Social Media Summit by Digimedia in Brussels.

1. Life goals:
1. Make €10 million a positive impact.
2. Find the perfect partner inner piece.
3. Collect more luxury items beautiful memories.
4. Gain recognition from my peers more self confidence.
5. Make my parents proud of how much I earn happy I am.
6. Pursue a career that makes a lot of money I’m excited about.

2. Shoot, we forgot to create a
social media strategy.
Or: What happens when you
make the traveller your
only priority.

3. We are here to
bring spontaneity
back to travel.

5. Pick a theme.
Tell us what we really
need to know.
Your own personal
travel advisor.
Bikini or scarf?
You’ve
got mail!
The
reveal.
Enjoy!
How does
it work?
Book.

6. So, people pay you a lot of
money upfront and they don’t
know what they’re going to get?
Yep.

7. 64Average NPS since our
start.
50,000travellers since April 2014
Founded April 2014
Launched June 2016
Launched March 2017
+This year (2017), we will
break-even.
.
53
15%of our travellers book again
27AVG age, but is getting older
68%female travellers
8.6employee happiness
100%growth in 2017 (50,000
travellers)
employees
183kfacebook fans (organic)
92%short city or road trip
13.5kTravellers Facebook
group

8. 3Wedding proposals

9. 17th

10. Back to the theme of the
conference.

11. Yes, but …

12. Sorry, we don’t have a
social media strategy.

14. We don’t have a postcard
strategy either by the way.

15. We got so
many
postcards we
can literally
cover our
tables and
walls with it.

16. We have a simple strategy:
Treating our travellers like
they’re our friends.

18. Like many of our best ideas,
our community helped us out
with this strategy.
“Why I book
with srprs.me?
It feels like my
friends are
booking.”
*Alex, who has been on srprs.trip with us for 8 times.

19. It is beyond social and
may sound ridiculous,
but it has some simple
and profound
implications.

20. Treating our travellers like
they’re friends:
Every booking
is personal.

21. Treating our travellers like
they’re friends:
Handwritten
cards are
cooler than
text messages.
*NPS scores +8 by handwritten cards.

22. Treating our travellers like
they’re friends:
Our founder
Raymond still
calls travellers
every week.

23. Treating our travellers like
they’re friends:
We have quite
some friends
and 13.5k
close friends.

24. Treating our travellers like
they’re friends:
Bas almost hit
someone in the
face defending
our community.

25. Treating our travellers like
they’re friends:
We take our
friends very
seriously.

26. Treating our travellers like they’re
friends:
If it's a special
occasion for you,
then it's a special
occasion for us as
well.

27. Treating our travellers like they’re
friends:
We create new
concepts and
products together
with our travellers.
Like All Night Long.

28. Treating our travellers like
they’re friends:
We go the
distance when
we screw up
(we screwed up
a honeymoon).

29. Treating our travellers like they’re
friends:
We go the distance
when we screw up.

30. You might ask, so what is
your digital disruption
strategy and how do you
incorporate unavoidable
things like AR/VR,
chatbots, voice and bitcoin?

31. A simple “digital
transformation
strategy”:
traveller first,
technology
second.

32. The system is
mainly built to
give our superteam
super powers.

33. Humans forget.
Computers don’t.
So we have a
checklist for
every booking.

34. Humans have a hard time to gauge
their own performance.
So we measure
everything. And
we call every
detractor.

35. Humans don’t recognise phone
numbers (anymore).
Computers do.
So we get a pop-
up with all
personal details
when you call us.

36. Humans might get overwhelmed by restrictions.
Computers don’t.
So our system (it’s called
Luigi) makes sure you get
the best srprs.experience as
possible!

37. Humans are incredibly bad at
predicting stuff (causing all kinds
of problems).
Computers are not.
So we combine
data sources to
forecasting
bookings nearly
accurate*
*We’re close to 70% accuracy now.

38. Why this works so well?

39. 39
People collect
experiences,
not products.

40. We fight for every customer.
We fight for
every customer.

41. Interactions
with humans are
memorable.
Interactions
with buttons
and robots
hardly ever are.

42. To summarize.

43. It is not about social.
It is not about innovation.
It is not about technology.
It is about making things
awesome human first,
technology second.

44. I challenge you.
Bring some spontaneity
back into your life.

45. Want to know more about
srprs.me or omakase?
Send me an email at
polle@srprs.me